Zhongxin Finance, May 8. According to the Shanghai Consumer Protection Commission’s news on the 8th, recently, Baiguoyuan stores cut spoiled fruit into fruit, and moldy apples continued to be sold. After it was exposed, Baiguoyuan issued an apology statement on the 7th saying that there were The relevant issues related to grading fruit illegally, selling overnight fruit, and deliberately avoiding the inspection of the headquarters, for the stores involved, have been closed for rectification according to the company's franchise management measures.

Screenshot from the WeChat public account of Shanghai Consumer Protection Committee.

  In this regard, the Shanghai Consumer Protection Committee believes that in recent years, many violations of consumers' legitimate rights and interests are related to franchise stores.

Brands cannot blindly pursue the speed of expansion and neglect the management and supervision of franchise stores.

Consumers have the right to know in accordance with the law. Whether a store is a franchise store is important information concerning the quality of goods and services, and the brand is obliged to make it clear to consumers.

(Xie Yiguan of China-Singapore Finance and Economics)