phone cases, big business
The mobile phone case not only plays the role of protecting the mobile phone, but also has a decorative function, and has become an item that young people often replace.
The aesthetic and expressive needs of young people make this small accessory a big business.
According to statistics, more than 75% of smartphone users will use mobile phone cases, and more than 25% will buy more than two mobile phone cases.
According to data from the China Academy of Information and Communications Technology, in 2021 alone, the total mobile phone shipments in China's domestic market will total 351 million units.
The market demand for mobile phone cases can be imagined.
The phone case is small and the amount of information is large.
Sweet and cute type, dynamic and cool type, personality type, inspirational slogan type, fresh and antique type, trendy IP type... Search for mobile phone cases on various e-commerce platforms, a variety of styles, materials, and styles are available, which are dizzying, and most of them are in Express personality, aesthetics and attitude.
When you feel happy, you can put on colorful mobile phone cases, encourage yourself to DIY inspirational quotes, and many people like to change mobile phone cases according to the season.
As a carrier of personality expression, more and more people prefer customized mobile phone cases. Many merchants also provide DIY mini-programs for consumers to freely display their talents after consumers have selected the mobile phone model and the material of the mobile phone case.
The small category of mobile phone cases is not only a cultural and creative carrier, but also an IP monetization carrier.
It is reported that there are three types of mobile phone case manufacturers that are driving the industry upgrade. One is the original mobile phone case brand of the mobile phone manufacturer, the second is the mobile phone accessory brand, and the third is the emerging original design brand.
Experts believe that the mobile phone case industry currently lacks a unified standard, and the quality of mobile phone cases on the market is uneven.
To develop long-term, mobile phone case manufacturers must continuously introduce new technologies, new processes, and new ideas, and at the same time pay attention to copyright and other issues.
Aohara