An initiative called "upcycling" that utilizes what was thrown away to create valuable products.
Attempts to connect this to new food-related businesses are spreading among companies.
Oisix Ra Daichi, a major food delivery company, has developed and launched processed foods using ingredients that had been thrown away, such as fried eggplant chips and jam made from banana peel. ..
From the end of last month, a limited-time store will be opened in Chiyoda-ku, Tokyo, and the price at the store is 145 grams of banana peel jam and 630 yen including tax, which is a little expensive, but consumers who are highly interested in reducing food loss Etc. are buying.
The company plans to increase the sales of this business to 2 billion yen in 2024, and Chiharu Miwa, who is in charge, said, "Because it is an environmentally friendly product that can be eaten with peace of mind, we want to raise awareness." ..
In addition, a major beverage maker, ITO EN, has introduced paper straws made by mixing pulp with the skin produced when coffee beans are roasted into its coffee chains from this month.
With two straws, we can reduce the waste of bean skin for about one cup of coffee, and we are planning to sell it to other restaurants in the future, so companies are responding toward the realization of a sustainable society. In the field of food, attempts to connect upcycling to new businesses are expanding.