"At present, the agricultural production recovery rate has reached more than 93%, of which the vegetable production recovery rate has reached more than 98%. Statistical monitoring shows that the amount of vegetables, especially green leafy vegetables, on the market has reached more than 3,000 tons per day."
At the press conference on the prevention and control of the new coronary pneumonia epidemic in Shanghai on May 4, Ye Junping, deputy director of the Shanghai Municipal Agricultural and Rural Committee, said that at present, Shanghai has a large number of real estate green leafy vegetables, watermelons, and melons on the market.
How to further do a good job in the production and marketing of real estate vegetables and fruits is a matter of general concern.
In the past, vegetables in individual sealed-off areas were affected and could not be shipped. In this regard, "While strictly implementing epidemic prevention work, we will do everything possible to increase the connection between production and sales through a multi-pronged approach. To sell out, we must also strive to meet the consumer demand of the general public.”
Ye Junping proposed that the first is to continue to strengthen community group purchase and direct delivery, coordinate production, packaging, and distribution resources, publish a list of agricultural product supply bases, and customize various commodity packages. basic living needs.
Secondly, continue to strengthen the collection, distribution, collection and delivery, promote the three-level collection, distribution, collection and delivery model of districts, towns, and villages (communities), and accurately match both ends of supply and demand through direct collection by units and community linkages.
Third, continue to strengthen the connection of e-commerce channels, coordinate third-party platforms such as Pinduoduo, Hema, and Land of Fish and Rice, and play an active role in e-commerce channels to drive the sales of real estate agricultural products.
Taking Nanhui 8424 watermelon as an example, the current main battlefield of sales has shifted to online, mainly in the form of group buying from the fields to consumers.
Zhao Jiayu, senior vice president of Hema, said that this year, multiple formats and forms will be launched together, and sales will be launched across the board, which will help melon farmers to the greatest extent. It is estimated that this year’s purchase volume will be 40% higher than last year.
Since its launch at the end of April, Hema has been expanding production capacity and sales by 20% every day.
Zhang Tao, representative of the Pudong Agricultural Association, proposed that the planting area of 8424 watermelons in Pudong this year is nearly 10,000 mu, which is the same as last year.
The price listed at the beginning of this year is superimposed for a variety of reasons, which is slightly higher than in previous years.
In the next step, Shanghai will continue to innovate the ways and means of connecting production and sales, and intensify efforts from three aspects.
Ye Junping said that the first is to actively promote the direct delivery sales model.
"We will directly supply the residential communities in the central city through the public welfare group buying activities of affordable green leafy vegetables from real estate, and strive to bring fresh green leafy vegetables from the real estate to the dining table of more citizens." At present, Shanghai has selected the first batch of 36 agricultural enterprises and cooperatives. Launched 41 affordable green leafy vegetables from real estate, which were released to the public online during the "May 1st" period.
The next push will continue to increase.
The second is to actively promote the mechanism of pairing and sales assistance.
Shanghai has selected 75 production entities with convenient transportation and certain warehousing and cold chain processing capabilities to set up temporary collection and distribution centers for vegetables and fruits, so as to achieve grid coverage of marketed fruit and vegetable information collection and production and sales docking.
The third is to actively improve the guarantee of sales and transportation.
Shanghai will work with relevant departments to strengthen the management and regulation of agricultural product supply guarantee passes, increase support for the configuration of passes for key agricultural cooperatives and agricultural product distribution centers, improve the transportation guarantee capacity of vegetables and fruits, and effectively break through transportation congestion.
Right now is the spring ploughing season, and the production of spring ploughing in rural Shanghai has been affected to a certain extent by the epidemic.
Ye Junping said that while fighting the epidemic, Shanghai is also going all out to resolve various difficulties caused by the epidemic.
This year, Shanghai plans to plant 1.55 million mu of rice, including 32,000 mu of Chinese rice.
According to statistics, so far the sowing of National Day rice has been completed more than half.
Green manure ploughing and various spring ploughing work have also been completed.
Seeds, fertilizers, pesticides, agricultural machinery and other materials required for spring ploughing have all been deployed in place, laying a solid foundation for Shanghai's agricultural production this year.