Red tourism "circles fans" and "circles hearts"
Not long ago, the construction of the first and second phases of Chongqing Hongyan Cultural Park was completed and opened to citizens and tourists free of charge.
The park is connected with the surrounding red cultural areas such as Hongyan Village and Hongyan Revolutionary Memorial Hall, and has become a new red tourism landmark in Chongqing.
According to the "China Red Tourism Consumption Big Data Report (2021)" released by the China Tourism Academy, the red tourism market has ushered in a period of rapid development in the past two years, and a red scenic spot management centering on the "National Red Tourism Classic Scenic Spot" has been basically completed. system.
Tourism market is dazzling "red"
"At that time, the publication of "Xinhua Daily" faced many difficulties. In order to avoid the bombing of enemy planes, the newspaper staff moved the printing press into the air-raid shelter to publish the report. ?!' The newspaper was printed in the bomb shelter." On April 18, at the former headquarters of the Xinhua Daily in Chongqing Hongyan Park, citizen Wang Yongjie brought his 8-year-old son to visit and explain to him.
Wang Yongjie told reporters that, as a native of Chongqing, he has memorized these historical stories by heart.
"In the past, the theme of the school's annual spring outing and autumn outing was mostly related to red culture." He said that when he was a student, he often visited Hongyan Village, Zhaji Cave, Bai Mansion and other places. We will also lead you to visit the Gele Mountain Martyrs Cemetery to sweep the tombs.
The relevant person in charge of the Chongqing Municipal Commission of Culture and Tourism said that "red" has always been the theme color of the Chongqing tourism market.
"Chongqing is a city of heroes with numerous red cultural imprints. Among the 100 high-quality red tourism routes launched last year for the founding of the Communist Party of China, the route 'Taking the Footsteps of Hongyan and Feeling the Spirit of Hongyan' has attracted a large number of tourists. "
The reporter noticed that in recent years, the domestic tourism market has formed a unique landscape of "China Red", not only in Chongqing, but also the popularity of red tourist attractions in other provinces and cities.
"From the opening to the closing, I have been explaining almost all the time." Yin Caijing, who has been a volunteer lecturer at the Zunyi Conference Exhibition Hall for three years, said that as long as there are holidays, this kind of work rhythm is commonplace, "because of the new crown pneumonia epidemic. , the venue has limited the number of tourists, but the enthusiasm of tourists to visit is still high, and the reservations are quickly filled."
According to the statistics of "China Red Tourism Consumption Big Data Report (2021)", the size of China's red tourism market is expected to approach one trillion yuan by 2023.
Conversion of red resources
The reporter learned that Hongyan Cultural Park is another measure in Chongqing to protect, utilize and transform red resources. By connecting red cultural resources into lines to form cultural tourism products, it will attract tourists to Chongqing to experience urban red boutique tourism.
Walking into the Hongyan Cultural Park, the reporter saw that the red cultural relics buildings were renovated and radiated with new vitality.
The exhibition methods of red culture are more abundant. In addition to visiting and sightseeing, tourists can also feel the charm of the era of Hongyan spirit in the stage art.
The Hongyan Revolution Story, which was written, directed and performed by the staff of Hongyan Link Management Center, won praises from tourists.
"Such a tour is more meaningful than a simple tour," said an audience member who watched the show.
In Chonghe Village, Qijiang District, Chongqing, "1935 Red Army Street under the Liquidambar Tree" turned this former remote mountain village into a tourist destination.
"Explore the red culture in this area, build the Red Army Square, and create the Red Army Food Culture Street." The relevant person in charge of the Chongqing Municipal Commission of Culture and Tourism introduced that the project is one of the projects that have been completed in the Long March National Cultural Park (Chongqing Section). At present, the Chongqing section has implemented a total of 43 projects such as cultural relics protection, memorial construction, cultural tourism development, etc., of which 18 have been completed, and related scenic spots have received more than 4 million tourists.
Converting red resources into cultural tourism products can be found all over the country.
In Shanghai, the "red tourist bus" connects red landmarks and becomes a "mobile party class" classroom. The "red phone booth" erected in the city center can listen to red stories such as "the radio waves that never die".
In Pingshan County, Hebei, red tourism has transformed rural areas into scenic spots, residential buildings into inns, and agricultural products into tourism commodities...
The relevant person from the China Tourism Academy said that the core of the role of red resources in the economy and society is to transform them, so that red resources can be developed and displayed in a form that is close to the times, close to needs, and close to life, and endow them with functional value and emotional value.
Technological innovation attracts young tourists
"Select any date, and you can see the newspaper of that day." In front of the multimedia display screen at the former site of the "Xinhua Daily" headquarters, many tourists stopped to experience it.
The person in charge of the venue told reporters that the introduced smart device system has recorded all the more than 3,000 issues of "Xinhua Daily".
When I came to the Exhibition Hall of Marshal Nie Rongzhen in Jiangjin District, Chongqing, the oncoming guide was a robot.
"How old is Marshal Nie Rongzhen? What are the precious cultural relics left by Marshal Nie Rongzhen..." After the explanation, the robot will also interact with tourists to ask questions.
In the "Technology Coach" exhibition area, the pavilion uses multimedia projection technology and interactive touch screen technology to realize the combination of dynamic and static, vividly reproducing the life story of Marshal Nie Rongzhen.
"Red tourism actively explores and applies technologies such as VR, AR, and digitization, which brings a new tourism experience to tourists, which not only enriches the system of red tourism products, but also empowers the innovation of red tourism products." "China Red Tourism Development Report (2021)" co-ordinator Wang Jinwei concluded.
The reporter noticed that the above-mentioned report specifically mentioned the phenomenon of "remarkable trend of younger red tourist tourists".
According to survey data, among the tourists who had a red tour last year, the post-00s and post-90s accounted for more than 50%. Visiting revolutionary sites and visiting red scenic spots have gradually become new tourism trends for the younger generation.
"Young people like immersive experiences." Wang Jinwei analyzed it as an example. The large-scale immersive red scene experience drama "Return to Yan'an", which was launched last year on Yan'an Red Street, attracted countless young people and the venue was full.
"With the help of scientific and technological means, tourists can integrate into the plot and deeply experience the arduous past of climbing snow-capped mountains and crossing grasslands during the Red Army's Long March."
Industry analysts believe that the application of new technologies in red tourism and the creative development of "red tourism +" products are the key factors favoring young tourists.
Smart tourism and creative tourism will be an important direction for the future development of red tourism.
Huang Shiqiang