China News Service, Xi'an, May 4th (Reporter Mei Yitaki) "With the continuous improvement of planting and maintenance levels, the annual household income from apple planting alone is more than 30,000 yuan, which is more than ten times the previous income." Luo Feng Huiping, a fruit farmer in Fengjia Village, Yongxiang Town, Chuan County, told reporters that today's days are like apples, and happiness is "sweet".
Located in Luochuan County on the Loess Plateau in northern Shaanxi, there are two special "business cards", one is the Luochuan Conference Memorial Hall and the other is "Luochuan Apple".
In August 2008, the geographical certification mark "Luochuan Apple" named after Luochuan was officially "certified", which further enhanced its popularity.
It is understood that after more than 70 years of development, the "Luochuan Apple" has now reached a scale of more than 500,000 mu, allowing Luochuan County to achieve one county and one industry, one industry to get rid of poverty, and one industry to enrich the people, and it has become a model of industrial enrichment.
The picture shows people picking "Luochuan apples".
Photo courtesy of Luochuan County Rong Media Center
"In the past, Luochuan people mainly relied on farming and selling grain to make a living. They could barely fill their stomachs, and their pockets were not rich." said Du Minzi, a villager in Baozitou Village, Yongxiang Town, Luochuan County. The road is wider and there are more cars.
These changes are closely related to the vigorous development of the apple industry in the village.
According to reports, Luochuan County has made great efforts in developing the apple industry, constantly "learning", "innovating" planting techniques, and cultivating advantageous varieties.
In recent years, the county is gradually promoting the dwarf dense planting technology with larger output and better maintenance, and has invested 22.257 million yuan to build 19 dwarf dense planting demonstration sites of more than 100 mu in the county.
Driven by demonstrations, more than 20,000 mu of dwarf dense planting gardens are currently planted in the county, laying a solid foundation for the transformation and upgrading of the "Luochuan Apple" industry and high-quality development.
The picture shows the network anchor is promoting the "Luochuan Apple" online.
Photo courtesy of Luochuan County Rong Media Center
"The village has built a 65-mu high-standard dwarf dense planting demonstration park. It is planned to expand the demonstration park to 300 mu next year, and build dwarf poles for fruit farmers free of charge, supporting related facilities, and producing high-quality agricultural products." Fengjia Village, Yongxiang Town, Luochuan County Wu Bing, the first secretary, said that through the implementation of dwarfing and dense planting technology, we will strive to double the apple production on the existing basis and further increase the income of fruit farmers.
In order to maximize the interests of fruit farmers, Luochuan County insists on coordinating "pre-production" and "post-processing", and continuously extends the industrial chain through grading and sorting, cold chain refrigeration, brand marketing, serial deep processing, and recycling of waste materials. , to enhance the added value of the apple industry.
The picture shows the "Luochuan Apple" in Shaanxi.
Photo courtesy of Luochuan County Rong Media Center
At present, "Luochuan Apple" has established direct sales windows in 32 cities across the country, and exported to more than 30 countries and regions such as Australia, Canada and India; in 2020, the comprehensive output value of Luochuan County's apple industry will break through the 10 billion yuan mark , the brand value topped the national fruit list with 68.727 billion yuan.
In recent years, while expanding and strengthening the apple industry, Luochuan County has also taken the training of rural e-commerce and the establishment of agricultural product e-commerce demonstration enterprises as an important starting point. It has established a commercial demonstration park, and implemented preferential policies such as rent reduction and exemption for e-commerce merchants who settled in the park to further promote and develop the county-level e-commerce industry.
The picture shows farmers planting dwarf fruit trees in an orchard in Yongxiang Town, Luochuan County.
Photo courtesy of Luochuan County Rong Media Center
"In 2021, the company's online sales will account for 60% of its total sales, and Apple's sales have doubled compared to the same period in previous years." said Ma Ting, an Apple network anchor in Laomiao Town, Luochuan County. , you can "answer questions and solve doubts" online, so that consumers can understand "Luochuan Apple" more intuitively, and promote consumption growth.
It is reported that the total output of apples in Luochuan County in 2021 will be 1.0115 million tons. Among the apples sold, e-commerce sales will exceed 100,000 tons, accounting for about one-tenth of the total sales, with sales of about 1.258 billion yuan, an increase over the previous year. 27%.
Today, overlooking the Luochuan Plateau, from south to north, from east to west, apples are everywhere. The apple planting area of more than 500,000 mu accounts for 80% of the county's total arable land. 95% of the farmers are engaged in the apple industry. 95% of it comes from the Apple industry, which also allows this "red land" to achieve a historical "renewal" from poverty to well-off.
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