Recently, "zero-based crash courses" such as dubbing and illustration have rapidly become popular.
Some training institutions claim that "Xiaobai" can also learn and earn money by taking orders after learning, but in fact the so-called "quick" routines are full.
Many students complained that their fees are high, refunds are difficult, the courses are "unreliable", and the promise of recommending orders is difficult to fulfill.
Dubbing, illustration, short video editing... Recently, some "zero-based crash courses" have quickly become popular around the current popular network skills.
The reporter found that on short videos and social platforms, many businesses are targeting newcomers in the workplace, stay-at-home mothers and other groups, using their mentality of longing for one skill and putting out attractive advertisements with "low threshold" and "high return" to attract students. .
However, after pocketing the high tuition fees, some institutions "showed their original shape".
On a complaint platform, some students said that the course was "unreliable" and "difficult to refund." The previously promised introduction of part-time jobs could not be fulfilled, and some people took back online loans to pay tuition fees.
Can zero foundation really be done quickly?
What kind of medicine is sold in the gourd?
"Xiaobai exclusive, take you to easily realize"
"You are only one class away from the dubbing god." On an online education platform, a live dubbing class priced at 1 yuan is gradually reaching a climax.
The teacher first shared a few vocal skills. In the midst of the adoration in the barrage area, she changed the subject and sold a broadcast system class worth 7,480 yuan.
"61 excellent live broadcast classes by famous teachers, tailor-made for basic beginners, and you can recommend and accept orders after graduation."
The atmosphere in the message area was warm, and many students showed interest in the course.
When a student said that he was "shy," the teacher seized the conversation and launched an offensive, promising that after passing the assessment, the cooperation platform would give priority to dispatching orders.
"Recording audio novels can earn 100 yuan in an hour. I have a student who earns 9,000 yuan a month, and I have already earned my tuition back."
After describing the bright "money" scene, the teacher gave the payment option of installment payment.
The reporter consulted on this, and the other party said that the company has its own student aid platform, and you only need to pay a deposit of 200 yuan to enjoy interest-free installments.
In addition to dubbing, there are also many "zero-based crash courses" in emerging fields such as illustration and short video editing.
The reporter found that their paths of attracting traffic are generally similar: first attract students through "trial classes" with extremely low fees, and then instill a lot of concepts such as "package teaching package meeting" and "easy realization", and then launch expensive "system classes". Advanced Class".
In the pre-sales group of an educational institution's "zero-based commercial illustration monetization camp", the reporter observed that there are college students, full-time mothers, and "slash youth" who are planning side jobs.
A mother was worried that she would not have time to attend the class, and the teaching assistant responded that "you can watch the replay as you like within two years".
Some "Xiaobai" were worried that it would be difficult to get started, and the teaching assistant claimed that "the class teacher will answer any questions".
Liao Huaixue, a lawyer from Tahota Law Firm, believes that in recent years, employees have a strong willingness to participate in training to learn new skills, and at the same time, many people have begun to seek sideline development to increase their income.
Some institutions have seized the opportunity and selected some popular side jobs to label them as "low investment and high return" to cater to this mentality of "making quick money".
"The tuition fee is paid, but I can't receive the order at all"
"Don't say the content is old-fashioned, the teacher's own fans are fake." After learning a few "zero-based video editing courses", college student Qiao Lin felt that she was "routine".
She accidentally discovered that not only the content of the course can be found on the Internet, but also the materials provided by the training are also pirated videos on the Internet.
A student who has participated in the "Illustration Crash Course" of an institution told reporters that the content of the course is not prepared for "Xiaobai" at all.
"The lectures are in professional language in the field of painting. The original live class has been reduced to a recorded class. It is impossible to communicate with the teacher in real time. In the end, I can't even talk about getting started, let alone making money from taking orders."
In June last year, Wang Ning, who purchased the broadcasting system course of the aforementioned online education platform, paid various fees such as deposit, tuition, and materials, but did not receive any part-time invitations after graduation.
"A total of more than 8,000 yuan was paid, and 50 yuan was required for the certificate. After the class, a classmate asked when there was an audition opportunity, and the teaching assistant immediately disbanded the class group."
The reporter found that on consumer complaint platforms such as "Black Cat", there are not a few complaints about "zero basic training courses", most of which involve cost disputes.
First, students often ask institutions to refund tuition fees after they find that the quality of the courses is poor and the promises are difficult to fulfill. At this time, the customer service simply disappears.
Second, the installment payment recommended by some institutions is actually an interest-bearing loan. Under the guidance of customer service, some low-income groups have taken online loans without knowing it, and negotiated cancellations to no avail.
In this regard, Liao Huaixue analyzed that the behavior of the training institution may constitute unilateral fraud, and it needs to bear civil liabilities such as returning property and compensating for losses.
The act of making a guaranteed commitment to the training results violates the prohibitive provisions of the Advertising Law on education and training advertisements, and may be subject to administrative penalties such as cessation of advertisements and fines.
If the student is forced or induced to take out a loan, which actually makes the loan contract contrary to the consumer's original intention, the loan contract is a revocable contract according to the Civil Code.
Crash course chaos requires multi-party governance
Many interviewees believe that we can start from industry supervision, platform self-discipline and publicity and education to promote collaborative governance and further reduce the living space of "zero-based training courses".
Liao Huaixue said that for illegal institutions that falsely advertise and lure loans, relevant departments should strengthen supervision and law enforcement to achieve early detection, early warning, and early investigation.
It is understood that such online training courses usually have three formats of education, commerce, and network products, and involve the jurisdiction of market supervision, Internet information and other departments. To achieve normalized supervision, it is necessary to further clarify the division of responsibilities and administrative jurisdiction right.
"Internet advertising is highly concealed, which is characterized by difficulties in discovery, characterization, and evidence collection. It is objectively difficult to achieve all-round, full-time, and no-omission supervision." Liao Huaixue believes that online platforms are responsible for defending the soil and should strengthen the supervision of advertising. Review of main qualifications and advertising content, and empower platform governance with technical monitoring.
In addition, for the "zero-based crash course" advertisements reported by users and detected by monitoring, warnings and shielding should be adopted according to the specific situation to prevent more users from suffering losses.
It is up to the young people themselves to see through the fake "crash course" routine.
Taking the illustration industry as an example, senior illustrator Xiaomai told reporters that although the current demand for talents is strong, "zero foundation" and "high income" are purely "misunderstandings".
"The training class can only teach simple techniques and the usage of drawing software, which is far from commercial requirements. As a sideline, newcomers can only receive simple tasks of drawing QQ and game avatars, which is definitely not a 'high salary'. "
"We should increase anti-fraud and anti-fraud publicity, guide relevant groups to increase their awareness of prevention, establish a correct learning attitude and career selection concept, and learn skills through formal channels, rather than credulously believe in brainwashing marketing by illegal institutions." Liao Huai said.
(Some respondents use pseudonyms)
Chen Xi Ganxi