Parent-child consumption is favored
During the "May 1st" holiday, despite the impact of the new crown pneumonia epidemic, travel in some areas was not smooth, but the popularity of parent-child consumption continued.
Beijing citizen Zhang Yan's family traveled to the suburbs.
"I have been paying attention to Beijing's travel policy for the past few days, and I am very worried that the plan will fail. The results are not bad, and it will not be affected to play in the suburbs with a negative nucleic acid certificate as required." Zhang Yan told reporters that before the "May Day" holiday, she had I started to pay attention to the B&Bs around Beijing on the Internet. After several screenings, I finally booked a B&B in Huairou District.
"I used to travel far by train and plane during long vacations. Now, because of the epidemic and other reasons, I can't run too far. I take my children to the suburbs for activities. I found that it is also a good choice, and the distance is close, which saves transportation time." Zhang Yan said.
In recent years, with the popularity of tourism around the city, homestays have become the first choice for many tourists.
Beijing "One Mountain" B&B is located in the natural village of Jiuduhe, Huairou District. After the renovation, there are 8 B&Bs in total.
The staff told reporters that the "May 1" holiday rooms are basically full, and most of them are passengers with children. Tourists can check in with nucleic acid certificates, itinerary codes, and health treasures within 48 hours.
The reporter noticed that during the "May Day" period, parent-child-related themed activities were launched on major tourism platforms, focusing on recommending parent-child tourist attractions, hotels, homestays, camping spots, etc. around the city to attract consumers' attention.
A market agency recently released a report showing that the tourism market during this year's "May 1st" period has picked up compared to the Qingming holiday. "Intra-provincial tours" and "surrounding tours" have become mainstream travel methods. The proportion of rural tour orders has increased by 10% compared with the Qingming holiday. The number of bookings increased by 560% compared with the Qingming holiday, of which parent-child travel contributed nearly 30% of the bookings.
In addition, camping is also favored by consumers of "parent-child travel".
Data show that during the "May 1st" holiday, "post-90s" tourists and "post-80s" parent-child groups are the main force in camping consumption, accounting for nearly 90%.
In addition, some tourists take their children to visit museums or popular science education bases.
In the Wenwang Pavilion Parent-Child DIY Woodwork Museum, located in Tongzhou District, Beijing, there are both traditional Chinese production and living wood products, such as hoes, wheel reels, spinning machines, docks, etc., as well as workshops for children to experience. Small hammers, small saws and other tools.
A tourist told reporters that this kind of visit and hands-on experience activity is very suitable for parents to bring their children to participate. The staff will explain the historical background and evolution of the items, which will help children understand traditional Chinese culture, and parents will also benefit a lot. , is a good experience.
During the "May 1st" holiday, accompanying children to travel in the sea of books has also become the choice of some parents.
In the past two days, Beijing citizen Guo Yun has received more than a dozen children's books, including classic domestic children's stories and foreign classic children's picture books.
"I am usually busy at work, and I have less time with my children. Taking advantage of the holidays to read books and study with my children is also a healthy way to relax." Guo Yun said.
According to JD.com's new book sales data, the turnover of children's books increased by 30% year-on-year last year, accounting for about 16% of the entire book market.
Lu Fei, a researcher at JD.com Consumer and Industrial Development Research Institute, told reporters that parent-child reading and accompanying reading are increasingly favored by young parents, and the consumption of children's products has reached a new height, especially the consumption of children's books is releasing huge market potential.
common sense