Zhongxin Finance, April 29. On the 29th, the Ministry of Industry and Information Technology released the operation of the Internet and related service industries in the first quarter of 2022. In the first quarter, the scale of Internet business continued to expand, operating costs were slightly reduced, and research and development expenses accelerated.

The operation of the sub-sectors showed a trend of differentiation. The enterprises focusing on information services and online sales services grew steadily and rapidly, while the income growth rate of the platform enterprises of life services declined.

1. Overall operation

The scale of Internet business revenue continued to expand.

In the first quarter, my country's Internet and related service companies above designated size (hereinafter referred to as Internet companies) completed Internet business revenue of 323.6 billion yuan, a year-on-year increase of 1.4%.

Operating cost growth slowed down.

In the first quarter, the operating costs of Internet enterprises above designated size in my country increased by 4.4% year-on-year, and the growth rate dropped by 3.8 percentage points from January to February.

The total profit achieved was 15.45 billion yuan, a year-on-year decrease of 10.3%, and the decline was 2.9 percentage points deeper than that from January to February.

R&D spending accelerated.

In the first quarter, my country's Internet companies above designated size invested a total of 17.75 billion yuan in research and development, a year-on-year increase of 8.4%, and the growth rate was 11.2 percentage points higher than that in January-February.

2. Operation by field

(1) Enterprises in the field of information services have grown steadily, and enterprises in the field of audio and video services have grown significantly.

In the first quarter, the Internet business revenue of enterprises focusing on information services (including news, search, social networking, games, music videos, etc.) increased by 7.1% year-on-year, 5.7 percentage points higher than the growth rate of the entire industry.

Among them, enterprises in the field of audio and video services have developed rapidly; enterprises in the field of search services have maintained rapid growth; enterprises in the field of social services have achieved rapid development; enterprises in the field of online games have cooled significantly.

(2) The growth rate of the income of enterprises in the life service field has declined, and the business of service platform enterprises such as travel and travel has shrunk significantly.

In the first quarter, due to the impact of the domestic epidemic in many places in March, offline consumption was affected by the Internet business revenue of platform companies providing life services (including local life, car rental, travel, financial services, automobiles, housing, etc.) compared to the same period last year. Down 17.4%.

Among them, the revenue of companies providing car rental services continued to shrink; the growth rate of companies providing tourism travel services dropped significantly.

(3) The income of enterprises in the field of online sales has grown rapidly, and the leading role of comprehensive e-commerce enterprises is obvious.

In the first quarter, the Internet business revenue of companies mainly providing online sales services (including bulk commodities, agricultural and sideline products, comprehensive e-commerce, medical supplies, express delivery, etc.) increased by 8.5% year-on-year, 7.1 percentage points higher than the growth rate of the entire industry.

Among them, the business income of comprehensive e-commerce enterprises has grown rapidly; the business income of enterprises providing bulk commodity sales services has dropped significantly.

3. Operation by Regions

Internet business revenue is differentiated by region.

In the first quarter, the Internet business revenue in the eastern region was 295.9 billion yuan, a year-on-year increase of 2.3%, 0.9 percentage points higher than the national growth rate, accounting for 91.4% of the national Internet business revenue.

The Internet business revenue in the western region was 16.16 billion yuan, a year-on-year increase of 2.1%, 0.7 percentage points higher than the national growth rate.

The Internet business revenue in the central region was 10.37 billion yuan, a year-on-year decrease of 17%.

The Internet business revenue in the Northeast region was 1.16 billion yuan, a year-on-year decrease of 7.7%.

There are obvious differences in the development of major provinces.

In the first quarter, Beijing (up 9.3%), Guangdong (up 0.2%), Shanghai (up 6.8%), Zhejiang (up 2.6%) and Tianjin (down 27.2%), which ranked the top 5 in terms of cumulative Internet business revenue, completed business revenue 277.9 billion yuan, a year-on-year increase of 2.8%, accounting for 85.9% of the national total.

There are 19 provinces and cities with positive growth in Internet business revenue across the country. Among them, Hubei, Guizhou, and Tibet have grown by more than 50%, while Hainan and Yunnan have dropped by more than 40%.

Fourth, my country's mobile application (APP) development

The total number of mobile applications (APPs) declined slightly.

As of the end of March, the number of APPs monitored in my country's domestic market was 2.3 million, a net decrease of 50,000 in March.

Among them, the number of APPs in the local third-party application store is 990,000, and the number of APPs in the Apple Store (China) is 1.31 million.

In March, 70,000 new apps were added and 120,000 apps were removed.

The scale of game applications maintained a leading position.

As of the end of March, the number of APPs in the top 4 categories of mobile application scale accounted for 63.1%, and 10 categories of APPs such as other social communication, office learning, and theme wallpaper accounted for 36.9%.

Among them, the number of game APPs is leading, reaching 688,000, accounting for 29.9% of all APPs.

The number of daily tools, e-commerce and life service apps reached 343,000, 227,000 and 195,000 respectively, ranking second, third and fourth in terms of mobile application scale.

Games, daily tools, audio and video playback, and social communication apps top the list of downloads.

As of the end of March, the total number of app distributions on the shelves of third-party app stores in my country reached 2,069.6 billion times.

Among them, game mobile apps ranked first in downloads, with 326.1 billion downloads; daily tools, audio and video playback, and social communication ranked second to fourth in downloads, reaching 270.9 billion, 2491, 242.4 billion times.

Among the other types of applications, the applications with a total download of more than 100 billion times include life services (193.3 billion times), information reading (157.1 billion times), system tools (156.9 billion times), and e-commerce (138.4 billion times) Second-rate).

The number of mobile application developers in my country exceeds one million.

As of the end of March, the number of mobile application developers monitored in my country's domestic market was 1.015 million, including 289,000 enterprise developers and 725,000 team (individual) developers.

The number of game mobile application developers ranked first, reaching 245,000; the number of mobile application developers of daily tools, social communication, and life services ranked second to fourth, reaching 213,000 and 128,000 respectively. and 94,000.

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