On April 28, Quanjude released the report for the first quarter of 2022, achieving an operating income of 214 million yuan, a year-on-year increase of 4.04%; the net profit attributable to shareholders of the listed company was -47.2855 million yuan, a slight decrease of 0.43% year-on-year.
Since March, due to the repeated impact of the epidemic, tourism, catering and other industries have been impacted, and the market performance has been lower than expected.
According to data released by the National Bureau of Statistics recently, in the first quarter, the total retail sales of consumer goods was 10,865.9 billion yuan, a year-on-year increase of 3.3%.
Among them, the total retail sales of consumer goods in March fell by 3.5% year-on-year, and the catering revenue fell by 16.4% year-on-year.
Quanjude said that in the first quarter of 2022, the company will focus on the main line of "keeping integrity and innovation" for the time-honored brand, pay close attention to the implementation of work, and carry out various business operations in an orderly manner.
It continued to upgrade its main stores and vigorously promoted the food-oriented project of catering products. Products such as Quanjude New Year's Eve gift boxes, hand-made roast duck gift boxes, and single-product pre-made dishes were launched one after another, and the group meal business continued to maintain good development.
During the reporting period, January-February got off to a good start, with operating income increasing by 30% year-on-year. However, since the intensification of the epidemic in various places in March, dine-in and even takeaways involving stores in high- and medium-risk areas have been temporarily suspended. As of the end of March, it was completely closed. A total of 31 stores, closed dine-in restaurants, and strict occupancy control were directly affected. The catering revenue in March showed a relatively low level in recent years, which had a greater impact on the operating results in the first quarter.
In order to actively respond to the impact of the epidemic, since the beginning of the year, Quanjude Group has accelerated the development of catering and food products around the 2022 annual business plan.
At the same time, the company also carried out a number of activities, built new stores with new models to drive catering consumption, and participated in and completed the task of catering guarantee for the Winter Olympics with high quality.
Facing the current consumer demand and seizing the opportunity of the prefabricated vegetable market, before the Spring Festival, Quanjude hand-made roast duck gift box, New Year's Eve gift box and other prefabricated vegetable New Year goods are very popular.
It is understood that the 3 New Year's Eve gift boxes launched by Quanjude Food Co., Ltd. include the De Tuanyuan gift box, which is suitable for large families to share, and the "small and beautiful" Jumei gift box that meets the needs of small families. There are also town tables. Poon Choi Family Blessing Buddha Jumps over the Wall Gift Box.
In addition, the company has also cooperated with the National Museum of China, Yuanqi Forest, Hema, and Jusha TV Shopping to launch a variety of co-branded customized New Year's Eve gift box products.
In February, many stores in Quanjude were renewed and upgraded.
The relocated store of the original Quanjude Sanyuanqiao store, the Quanjude Jiayi store officially opened to welcome guests, showing people with a new brand image.
This store is the first directly-operated store to implement the new VI/SI of Quanjude brand, which highlights the product characteristics and brand cultural connotation of Quanjude in the environment.
Quanjude Shuangyushu Store not only improves the overall hardware quality of the restaurant, but also combines the consumption characteristics of the region to form a structure of Quanjude classic dishes + market popular dishes + Sichuan-Cantonese fusion dishes to better serve diners.
Quanjude Beijing Universal City Avenue Store held the first Quanjude "All Things Sprout" Cultural and Creative Festival, and a variety of Mengbao Duck cultural and creative products were launched, attracting the attention of many young consumers.
In March, as activities related to the 2022 Beijing consumption season were launched one after another, Quanjude launched a series of preferential activities with its time-honored brands such as Fangshan Restaurant, Fengzeyuan Hotel, and Sichuan Hotel through online and offline use, and issued about 11,000 consumer coupons to give back to new customers. Old customers.
The food communication and interactive experience project "Mengbao Star Chef" planned by the group was also released at the end of March through the Douyin account of the same name. The animation anchor of "Mengbao Duck" joined the group's outstanding young chefs to tell the story of Chinese cuisine. Explain the truth of "delicious" in a scientific way, and promote the food culture to the public.
Market participants believe that consumption will be greatly affected by the epidemic in the short term. In the medium and long term, my country's economy has strong resilience. At present, my country still has great consumption potential. After the epidemic, catering and tourism are expected to recover quickly.
Dongxing Securities also pointed out that the recent national regular meeting to promote consumption policy highlights the main line of "promoting the upgrading of consumption structure", and continues to guide rural consumption, requiring the implementation of the bailout policies that have been issued for special hardship industries to stabilize more consumer service markets. The main body, it is expected that further detailed policies will be introduced in terms of income guarantee, logistics guarantee, and high-quality products in rural areas in the future, which will have a good boost to consumption and will become a support for the performance of the food and beverage sector throughout the year.
Quanjude said that in 2022, in accordance with the established direction of the company's "14th Five-Year Plan", it will accelerate the development of food and achieve balanced development of catering and food; improve the quality of dishes, consolidate and enhance brand advantages; establish an efficient incentive mechanism to stimulate the entrepreneurial vitality of officers; use new models Build high-quality new stores, expand the company's development scale, and make every effort to promote the company to turn losses into profits.
It is worth noting that Quanjude recently released four new pre-made dishes from another well-known catering brand, Sichuan Restaurant "Chuan Lao Da", after the "single serving" hand-made roast duck enjoyment set was launched, which further shows that the pre-made dishes are overweight. The strength and determination of the vegetable market.
On the eve of the "May 1st" long holiday, Quanjude announced the launch of a new version of the menu, further refining the number of dishes, integrating tradition and fashion, while increasing the variety of "special dishes", launched 12 innovative dishes, added desserts and prepared drinks, and continued to focus on dishes Quality and innovation.