[Explanation] The "May 1st" holiday is approaching, many places in China have intensively distributed cultural tourism consumption coupons, and some tourist attractions have announced the implementation of preferential policies such as free tickets or discounted tickets, which stimulates the recovery of the consumer market in the "post-epidemic" era.
[Explanation] Guizhou, known as the "Mountain Park Province", is a major tourism province in China. In order to stimulate the enthusiasm of tourists to travel and travel, Guizhou recently announced that it will issue 10 million yuan of cultural and tourism consumption coupons to the society to attract tourists.
Up to now, Guizhou has issued the first round of cultural and tourism consumption coupons, which can be collected by the public through platforms such as the "Guizhou Tourism · One Code Tour of Guizhou" applet.
[Explanation] The reporter found that in addition to Guizhou recently, Hubei, Hunan, Yunnan and other places have also distributed cultural tourism consumption coupons or introduced discount policies for scenic spot tickets to stimulate the tourism consumption market.
At present, Yunnan has issued the first phase of cultural tourism consumption coupons of 8 million yuan. Zhangjiajie announced that from April 30 to May 10, the four major scenic spots will be free of tickets for people in Hunan Province for 11 days, and Sanya will launch the "May 1" tourism product promotion. Scenic spots, hotels, and duty-free items are all welcome at discounted rates.
[Concurrent] Deng Xiaohai, Deputy Director of Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences
In fact, in the past, for example, during the financial crisis, some of our local governments also launched the model (cultural tourism consumption coupons).
The promotion of cultural tourism consumption is definitely very obvious. (Consumers) will also take the initiative to consume. On the one hand, it plays a role of leverage, and it is very helpful in stimulating demand and promoting consumption.
But (on the other hand) the cultural and tourism consumption coupons we understand also have a trend of diminishing marginal benefits in their role and stimulation. If you use this model for a long time, one is that its effect will gradually fade away, so , We may have some new models in the way and method of stimulation, and when new things come out, we can maximize the role of cultural tourism consumption coupons.
[Explanation] For many traditional tourist attractions, ticket revenue is their main source of income.
In order to attract tourists, most scenic spots in Guizhou have also introduced discounted tickets. The national 5A-level scenic spot Libo Xiaoqikong even announced that it will implement a free ticket policy for Chinese tourists from April 30 to May 4.
In this regard, Deng Xiaohai, deputy director of the Guizhou Tourism Development Research Center of the Guizhou Academy of Social Sciences, believes that.
[Concurrent] Deng Xiaohai, Deputy Director of Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences
Generally, there are many state-owned scenic spots, and the form of free or half-ticket is adopted, so this cultural tourism consumption coupon is not the same as the complete (free ticket), because the cultural tourism consumption coupon is actually one, and the government uses some funds to stimulate consumption. Yes, of course our (Guizhou) event this time is definitely in the form of both consumer coupons and (full free), but here it involves a problem of a large account and a small account, maybe (free) for that scenic spot. Speaking of, it may be that its income will be reduced, the number of (tourists) will increase, but the income of (scenic spots) will not necessarily increase, but from the perspective of the economic development of the entire region, this may be a big account, because we want to give full play to tourism. This is also the most important way for various places to benefit a local economy through tourism.
[Explanation] In Deng Xiaohai's view, the self-rescue of the tourism market involves both the demand side and the supply side. While the government issues consumer coupons to stimulate consumption, cultural and tourism enterprises should also take active actions to develop new products and new models. , to guide new demands.
[Concurrent] Deng Xiaohai, Deputy Director of Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences
In response to this epidemic, some companies have taken the initiative to respond to market changes. For example, some of our hotel companies, the original tradition must be mainly to receive business, guests, and tourists. However, because of the epidemic, the entire As the market changes and the environment changes, it will actively seek other profit points, such as catering, online booking, and ordering, which will also be launched.
(Another example) The travel agency we are talking about is also changing. It has changed from the original group pick-up to the integration of the "Internet +" we are talking about, which is also a big trend.
Because of market demand, it changes very fast, especially due to the impact of the epidemic, it has become an accelerated and rapid change. If you still stick to the traditional model, you may not be able to adapt to it.
Reporter Yuan Chao from Guizhou
Responsible editor: [Luo Pan]