Twitter admits in full purchase by Musk that it mistakenly inflated its users by up to 2 million for three years

Twitter, recently bought by businessman Elon Musk, has released its results for the first quarter of this year, still free from the influence of the CEO of Tesla and the richest man in the world.

The accounts, on the rise, however, reveal an error in the calculation of users that the platform has been making in the last three years.

The Californian technology company has overestimated its monetizable daily active users (mDAU), the measure it has been using in recent times to quantify its community.

Thus, Twitter would have erroneously inflated its loyal base by almost 2 million users since, in March 2019, the company launched a tool so that an Internet user could switch between one account and another, even if both were linked to the same profile. .

However, those accounts were counted as different active users, when the user was really the same;

This dance of figures has been noted from the first quarter of 2019 to the fourth and last quarter of 2021.

The data was stretched to the maximum precisely in the last erroneous count, the closing of last year, when Twitter accounted

, 1.9 million less as the company itself has recognized. in its results for the first quarter of 2022, announced this Thursday in the middle of the purchase process by Musk.

Twitter accumulates 229 million daily users at the end of March, an accolade whether it is compared with the erroneous data of the past or the new recalculated ones.

The company

in the first three months of 2022, which means multiplying by more than seven the profits of 68 million dollars (64 million euros) of that interval of 2021, as reported the multinational.

"Once the transaction is completed, Twitter will become a private company," says the company regarding the purchase completed this week by Musk, who will own this social network while serving as CEO of other firms such as Tesla. or SpaceX.

In this way, the company

of South African origin.

Twitter accounts in the first three months, in any case, are positively conditioned by the extraordinary impact of 970 million dollars from the

, which last October passed into the hands of the company AppLovin marketing

for $1.05 billion

In the first quarter of this year, Twitter's turnover reached 1,200.9 million dollars, 15.9% more turnover than in the same period of the previous year;

1,106.5 million of this total sum come from advertising (+25%), while 94.4 million originated from subscriptions to the platform (-31.2%).

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