Zhongxin Finance, April 29 (Reporter Song Yusheng) After many movies have been withdrawn and postponed, this year's "May 1st" is about to usher in a group of "retroversaries".
Films including "Fight Out, Mom", "I Really Hate Long-distance Relationships", and "Bad Guys" will be released on May 1st as scheduled.
In addition, the documentary film "Captain Everest" chose to "retrograde", and the film will start large-scale advance screenings nationwide from April 29.
"Retractor"
Since mid-to-late April, many original films have announced the withdrawal of "May 1st Gear".
On April 18, the animated film "Pig Man Movie Ocean Diary" canceled the original plan to be released on April 30, and withdrew from the "May 1st Gear".
Weibo screenshot
Since then, the films "Hello, Brother", "Prosecutors", "Hello, Beijing", "Keep You Safe", and "Meet You" announced the cancellation of the original release plan.
On April 25, the animated films "Awakening of the Mini World" and "I Am Tyrannosaurus Rex" were also withdrawn one after another.
Weibo screenshot
In the eyes of many people in the industry, withdrawing from the "May 1st gear" is almost the "only option" for these films.
Film critic Zhang Xiaobei told reporters that since April, the opening rate of theaters has been lower than 50% for a long time, and the film market market during non-holidays has also been lower than 8 million yuan for a long time.
"Such market performance is currently expected to continue into the 'May Day' holiday."
He believes that for films with certain market demands, the total market volume of "May 1st" can no longer meet the release conditions of these films.
In addition, the recent outbreak of domestic epidemics has exacerbated this concern.
Data map: The cinema is carrying out sterilization work.
Photo by Teng Mingyue
What about the "May 1st gear
" this year
?
Obviously, this year's "May 1st" will present a completely different situation compared to the 2021 "May 1st" total box office breakthrough of 1.5 billion yuan.
According to the professional version of Maoyan, as of now, there are still 8 films that will be released in the "May 1st file".
The staff of Elephant Screening said, "According to the recent daily box office of less than 8 million yuan, the average income of each theater is not much. The film industry is facing unprecedented pressure."
Zhang Xiaobei also expressed similar views to reporters.
He believes that under the current circumstances, the pressure faced by movie theaters in the entire industry is more practical, but this dilemma is not solved by how many movies in movie theaters.
"Film is an industry that relies on hopes and dreams to survive. I hope our audiences can see hope again and start dreaming again," he said.
"Retrograde"
While many works have been withdrawn, there are still some films that have chosen to be released as originally planned, or even opened in advance.
The movie "Fight, Mom" recently held its premiere in Beijing.
According to media reports, the director of the film, Tang Xiaobai, said that it was a very difficult decision for the film to be released on May 1st.
She said, "The Chinese film market is very sluggish now, but we filmmakers can't all sit down and wait, the filmmakers are waiting for the theater, and the theaters are waiting for the release. No matter how difficult it is, it's like the title of our film, 'Let's punch it. ', always take the first step, and everyone must act."
"Captain Everest" poster
The documentary film "Captain Everest" originally scheduled for May 13 chose "retrograde".
The reporter was informed that the film will be screened in advance nationwide on a large scale from April 29.
The staff responsible for the announcement of the film said in an interview with reporters that they understood the decision to withdraw many films.
In this case, the opening of large-scale advance screenings also takes into account the characteristics of the film itself.
"Considering that many people may not be able to travel long distances during the 'May Day' holiday, we hope that through such a film about the summit of Mount Everest, we can take everyone to see the scenery; we also hope to give everyone in distress. , bringing healing and inspiring power," he said.
(Finish)