The news is that the price of hotel shaved ice, a representative product of 'Small Luxury', has risen sharply.
In May, just before the heat starts in earnest, luxury hotels compete for premium shaved ice menus, and the sweet and bloody 'Bingsu War' begins.
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Among them, Shilla Hotel recently announced that it has set the price of Apple Mango Bingsu, which will be sold starting tomorrow (29th), at 83,000 won.
The sale price last year was 64,000 won, which is a 30% increase from last year.
The Shilla Hotel is known to set the price of Apple Mango Bingsu every year according to the supply and demand situation of mangoes.
A Shilla Hotel official said, "For apple mango bingsu, 1.5 to 2 apple mangoes from Jeju are used, so the cost accounts for more than 70% of the selling price." It was inevitable to realize the cost ratio at the % level.”
As such, as the price of Apple Mango Bingsu, the originator of hotel premium shaved ice, rises, it is predicted that the prices of shaved ice and desserts at other hotels may also rise.
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Last year, the price of Shine Muscat shaved ice released by Chosun Palace Gangnam, Seoul was 98,000 won, and despite the highest price in Korea, 20 pieces sold out every day for a limited time.
One of the concerns is whether Chosun Palace Seoul Gangnam will release this shaved ice this year and how much it will be priced.
Despite such a high price, the reasons why hotel shaved ice does not cease to be popular are 'retributive consumption' and 'consumption for myself'.
There is also an analysis that the sales of hotel shaved ice increased due to the influence of the 'small luxury' trend among the MZ generation who are willing to invest for themselves.
The controversy over the high price of hotel bingsu every year.
It remains to be seen whether customers will turn their backs on the higher prices this year, or whether the popularity will continue.
(Photo=Provided by Shilla Hotel, Chosun Palace Seoul Gangnam)