On the evening of the 25th, the listed company Qinghai Spring (stock code: 600381) released its 2021 annual report. The company's main business income in 2021 was 127.764 million yuan, a year-on-year increase of 2.81%. The operating income after income was 115,255,900 yuan, a year-on-year decrease of 0.77%.

The net profit was -248,610,900 yuan, a decrease of about 70,930,000 yuan compared to 2020, and the net profit after deducting non-recurring gains and losses was -228,953,000 yuan, a decrease of about 100 million yuan compared to 2020.

　　Although the data in the annual report is not good, it reveals multiple advantages such as "listed companies will not be affected by *ST, and the pre-investment of Tinghua wine has been completed", which shows the company's ambition to seize the opportunity of consumption upgrading to expand and strengthen the liquor business.

　　The annual report shows that Qinghai Spring cooperates with Yibin Tinghua Wine Company, and the business model is "product design, research and development - procurement - product sales".

During the reporting period, Qinghai Spring increased investment in Tinghua wine research and development, market testing, advertising promotion, channel construction, etc., laying a good foundation for the sustainable and healthy development of the company.

listen to flower sauce wine

　　First of all, the annual report disclosed that "Tinghua Wine has made breakthrough progress from brewing theory to technology".

　　The company's FMCG research and development center aims to realize the "delicious and healthy" liquor. Under the guidance of theory, it reversely constructs a breakthrough in traditional liquor technology, and successfully creates a new process of liquor production and gain.

　　This new process is a comprehensive application of multi-disciplinary cutting-edge achievements such as biology and fermentation engineering to carry out secondary fermentation, rectification and concentration of Luzhou-flavored and Maotai-flavored base wines. gain.

A corner of the innovative craft line of Tinghua wine

　　Second, the report said that Tinghua wine created a new value for liquor.

　　According to the report, based on the open solid-state fermentation of traditional Chinese liquor, the company transforms the original wine that has been stored for a certain period of time with the new process of "increasing the body of the wine".

　　Third, the report stated that it has established Tinghua's high-end brand image of "creating new value of liquor".

Actively carry out market layout, promote channel construction and communication with consumers, and the products are favored by the market.

　　The report disclosed that the company cooperated with authoritative media organizations to increase brand communication and promotion.

In major airports and high-end communities in first-tier cities across the country, all-media expressions of the brand have been launched.

Tinghua's "new theoretical progress, new system enhancement process, new drinking value, new sensory experience, and new healthy value" have attracted continuous attention from domestic and foreign media.

More than 600 media from more than 100 countries and regions in North America, Europe, Asia, Latin America, etc., reported the technological progress and healthy value of Tinghua 3 times in different languages.

Tinghua liqueur

　　It is understood that Tinghuanjin liquor has been sought after by the market, and since late January this year, sales began to increase.

　　The annual report also "officially announced" three issues that have attracted much market attention.

Whether one is *ST.

The annual income of the enterprise exceeds 100 million yuan, and there is no *ST worry.

The second is whether the product supply can keep up.

The company said that the company guided the cooperative units to build a standardized and large-scale production line for the new technology of Tinghua systemization, from the proposal of the "dual activation" theory, to laboratory research and development, and pilot production.

3. Whether to launch sub-high-end sub-brands.

According to market demand feedback, the company plans to launch the sub-high-end "Reading Flowers" series of Shengjin liquor, and plans to start sales in the first half of 2022, so that the "harm reduction and gain" Shengjin liquor will benefit more consumers.

　　Another point worth paying attention to, the annual report shows that Qinghai Spring's asset-liability ratio is only 1.5%.

This shows that the company has a large financing space and a solid foundation for follow-up efforts.