[Market Viewing Tide] "Flower-viewing economy" cannot be "flash-in-the-pan"

  "May Day" is approaching, at the turn of spring and summer, many parts of the country are at the peak of flower viewing, and photos of outings and viewing flowers are all over the WeChat Moments.

In addition, affected by the epidemic, the outings are hot, which naturally drives the "flower viewing economy", and some places also regard flower viewing as one of the key industries this year.

For example, for the first time this year, Chengdu introduced preferential policies to boost the flower viewing economy, and Henan issued capital subsidies to upgrade the flower viewing industry and extend the rural industrial chain.

  The green waters and green mountains have brought the beauty of flower viewing, which has also formed the flower viewing industry.

According to data from Tianyancha, as of now, there are 5.2 million companies related to the "flower viewing economy", of which 1.16 million were newly registered last year, a significant growth rate.

From the perspective of geographical distribution, Shandong, Jiangsu and Guangdong have the most related enterprises, which is also not unrelated to the natural conditions and transportation location elements required by the flower industry.

  However, although the "flower viewing economy" is hot, it also has the hidden worry of "short-lived".

This is because the flowering period of most flowers is short, the best viewing period is limited, and the income of scenic spots is mostly a single "ticket economy", and even some parks with concentrated flowers are free parks, and even the edge of "ticket economy" cannot be touched. , the benefits are naturally limited.

Although some places try to create an industrial chain of "flower viewing economy", that is, to divert traffic to "secondary consumption", hoping that consumers will consume food, accommodation, shopping, etc. around flower scenic spots, but such consumption is also limited by the flowering period.

  There is no problem with the idea of ​​"flower viewing economy" leading to "secondary consumption", but the problem is that secondary consumption should not be limited to traditional food, drink and accommodation. This model only adds one more to the past farmhouses and suburban tours. Flower viewing is just an attraction.

In other words, to expand the "flower viewing economy", we must also make a fuss about the "flower" itself.

  In fact, the current "flower viewing economy" in some places is falling into homogeneous competition, because the same type of flowers are planted in close proximity and have the same flowering period, and adjacent regions often have similar flower seas at the same time period. Qualitative competition is obviously inefficient.

To develop a "flower viewing economy" in a place, first of all, it is necessary to break the limitation of flowering period technically. According to local climatic conditions, by adjusting the flower species to extend the flowering season, and even achieve three or even four seasons of flowers, making "flower viewing" a year-round consumption. brand.

  The ancients admired flowers and opposed drinking, and there were many customs in various places.

In other words, appreciating flowers is not only about the flowers themselves, but also can incorporate many cultural elements of flower appreciation, allowing tourists to enjoy the natural beauty and cultural feast at the same time.

Naturally, there will also be associated cultural consumption.

  In fact, the scenery of the sea of ​​​​flowers varies from place to place. Many cities across the country have their own city flowers, which are not only related to the local climate, but also echo the cultural atmosphere of the city.

Blooming roses in Beijing and Tianjin, white magnolias in Shanghai, viewing camellias in Chongqing, and watching lotus in Jinan—how to integrate the flower species with their respective regional characteristics into cultural elements, and thus produce various derivative products, is worth thinking about.

After all, flowers bloom in spring, and when the flowers bloom, it may not be just local consumers who will be watching them.

And this can also continue to continue the vitality of the "flower viewing economy".

  Zhao Ang