The total output of spring tea this year is expected to exceed 1.4 million tons
The latest statistics from the China Tea Circulation Association show that since March, the main tea producing areas across the country have entered the picking period, and tea farmers have ushered in the first harvest this year. It is estimated that the total output of spring tea in 2022 will exceed 1.4 million tons.
In recent years, China's tea industry has achieved rapid development in tea plantation, tea production, tea consumption and other links. In 2021, the national tea output will exceed 3 million tons for the first time.
Unblock the industrial chain and help rural revitalization
"About 200 tea farmers come to the garden to pick tea every day, and the average daily income of tea farmers is 300 yuan." The person in charge of Hunan Guzhang Tea Factory said that the tea gardens of more than 20,000 mu of bases connected to the factory have all been mined, and the tea farmers have followed suit. Go up the mountain to pick tea.
At the beginning of mining, due to logistics restrictions, tea farmers were worried about whether they would reduce tea picking. Hunan Tea Industry Group timely and effectively coordinated epidemic prevention and control and production and sales of spring tea, and promised to purchase at a "protected price", which relieved 500,000 tea farmers in the base. worry.
At present, Hunan Tea Industry Group has established 99 high-quality tea garden bases in the province, with a total area of 635,000 mu, through holding, equity participation, orders, etc. The average annual income of farmers increased by 9,400 yuan.
In order to help the production, processing and sales of spring tea across the country, relevant agencies around the country have made great efforts to improve their services.
The National Tea Quality Inspection and Testing Center launched the activity of "Serving Sannong, Free Inspection of Spring Tea", providing a total of 100 batches of samples of sensory quality inspection and testing services for the majority of tea companies and tea farmers for free.
The relevant person in charge of the All-China Federation of Supply and Marketing Cooperatives said that tea is the traditional advantageous industry of supply and marketing cooperatives.
After decades of development, the supply and marketing cooperative system has cultivated a large number of strong and reputable tea market players. Its business scope and service capabilities cover the entire industrial chain of tea production, processing, circulation, education, scientific research, and industry organizations, serving the tea industry. Full chain.
Technology empowers tea industry to improve quality and upgrade
The relevant person in charge of the China Tea Circulation Association said that with the upgrading of domestic tea market consumption, in addition to the pursuit of taste, more and more consumers pay more attention to brand and health, which puts forward new requirements for tea production and processing technology.
Many tea companies have followed the trend and upgraded their quality.
Guangxi Wuzhou Tea Factory Co., Ltd. is the birthplace of Liubao Tea's modern craft cold water stacking technology.
In recent years, Wuzhou Tea Factory has successfully explored and developed Liubao tea’s key control technology, autoclaved molding technology, cellar aging technology, etc. Sanhe tea rhyme.
Hunan Tea Group has strengthened the integration of grassroots purchase stations, logistics distribution centers and sales outlets, upgraded the initial production lines of the base, and successively completed the construction of 6 large-scale modern comprehensive tea industrial parks.
Among them, Xiangcha High-tech Industrial Park has domestic advanced deep processing workshops, Yiyang Tea Factory has built an automatic Fu tea production line, Baishaxi Tea Factory has built an automatic dark tea production line with an annual production capacity of 15,000 tons, and Junshan Yinzhen Company has independently developed a professional cleaning Chemical, automated and standardized yellow tea production lines, etc.
Under the trend of consumption upgrading, the market demand for tea and related products has undergone new changes.
Major tea companies actively connect with each other and actively deploy high-quality markets.
In 2021, Wuzhou Tea Factory will launch mid-to-high-end products such as Old Tea 0101, Centennial Chencang, Pintiancheng, etc., taking into account the latest market demand, creating a large number of "fans" for the Sanhe brand.
Hunan Tea Group accelerated its efforts to develop the online market. Its brand "Tea Shouyi" developed 7 online products in March this year, which were favored by consumers, and online sales increased by 80% month-on-month.
Hunan Tea Group Tea Culture Center and Tea Museum set up a platform to link with offline tea companies, tea shops and teahouses to launch live streaming activities of spring tea tasting experience, quickly update products through online shopping malls, share good tea stories, and realize spring tea sales Substantial growth.
Qi Zhiming