In order to stock up on vegetables, the freezer is on fire!

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　　Editor's note: This is the People's Livelihood Investigation Bureau.

Pay attention to what you want to pay attention to and what you don't pay attention to, and investigate what you want to see and what you haven't seen.

　　Zhongxin Finance, April 27th (Xie Yiguan Zuo Yuqing) "Going downstairs with nucleic acid and seeing the delivery guy head-on is quite shocking." Recently, a Beijing netizen posted a picture of the delivery guy on social platforms. photo.

　　However, what surprised her was that the delivery guy didn't deliver vegetables, fruits and meat, but boxes of freezers.

Screenshot from a social platform.

　　In the past two days, not only the shopping carts of Beijingers, but also the various freezers they bought have been popular in the circle of friends.

"I came here recently, basically to see the freezer"

　　"I used to despise my mother for buying a bunch of vegetables and meat and stuffing them in the refrigerator and not hoarding them all. I didn't expect to start buying food in the freezer now," said a consumer.

　　On the afternoon of April 26, a reporter from Zhongxin Finance and Economics came to a home appliance store in Haidian District, Beijing.

　　A special freezer area is set up in the center of the store site, and a citizen is taking pictures of the freezer information.

He told reporters, "Because there is another epidemic in Beijing, I thought about coming over to see the freezer."

In a large and medium-sized electrical appliance store in Beijing, citizens browse the information of the freezer.

Photo by Xie Yiguan, a reporter from China-Singapore Finance and Economics

　　In the special area of ​​a certain household appliance brand, the staff was introducing a freezer, "The last two are sold at a bargain price of 750 yuan."

　　According to the staff, this refrigerator just arrived at noon, and it was temporarily ordered.

　　"The people who come here recently are basically looking at the freezer," said the staff member, "It can receive more than 20 people a day, and if it sells, it can sell 7 or 8 pieces."

　　Zhongxin Finance reporter noticed that there are not many people in the store in the afternoon on weekdays.

Three or four people encountered by the reporter said that they should come and see the freezer.

　　"I heard from others that people who live in Chaoyang District have come here to buy freezers," the staff member added.

Small vertical cabinets are more popular

　　"Recently, there are indeed more people inquiring about freezers and refrigerators. There is a 100-liter freezer that sells very well because of its small size." On the afternoon of the 26th, a staff member in charge of freezer sales in a Gome store in Beijing told a reporter from Zhongxin Finance and Economics. .

　　The staff member said that the large freezer now has enough goods.

The small size, like the 100-liter freezer just introduced, has two units in hand and has not yet been billed, because it has not yet been put into the warehouse, and the bill will not be billed until tonight or tomorrow. rather nervous."

　　"Beijing has an epidemic again. If you want to buy, you need to buy it quickly." The staff said: "During the Spring Festival, because of the epidemic in Tianjin, our warehouse was in Tianjin again, and the goods from Beijing could not come in, and the freezers were selling like crazy. I even took the prototype in my hand."

　　"Considering the current high demand in Beijing, the company has now brought freezers from other regions to Beijing and put them in the warehouse in Beijing, so it will be easier to sell goods at that time," the staff added.

Freezers

　　"Can you introduce the freezer linked to No. xx?"

　　On the afternoon of the 26th, in the live broadcast room of a certain brand, the anchor was introducing a freezer to the audience.

Zhongxin Finance noticed that some consumers asked in the live broadcast room whether the areas affected by the epidemic could deliver goods normally.

　　An e-commerce customer service told Zhongxin Finance that

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However, Tmall data shows that since April, the search popularity of "freezer" on Tmall has surpassed that of "Double 11" in 2021, and the search popularity of "freezer" in the past week has increased by nearly 190% year-on-year, making it the hottest household appliance.

The Baidu Index also shows that the search volume for freezers has risen recently.

Baidu Index shows that the search volume of freezers has risen recently.

　　"I just placed an order for a freezer yesterday, and I looked back at the link today and found that it was out of stock." A consumer told Zhongxin Finance.

　　"On the Tmall platform alone, in April, the sales volume of freezers increased by more than 200% over the same period of time. Only Haier's single-brand freezers shipped nearly 200 units a day." Haier Tmall channel freezers Director Shan Tixiao said that in the past, the peak season for freezer sales was mostly before the Spring Festival, and the surge in demand in March and April this year was rare.

　　According to data from an e-commerce platform, in terms of capacity, in the past week, the sales of large-capacity cross-door refrigerators with a capacity of more than 500 liters have increased by more than 200% year-on-year; Nanjing and Suzhou.

　　Regarding the popularity of freezers, Shan Tixiao said: "This shows that the epidemic may change the consumption cognition and habits of residents, especially the consumption of refrigerators and other refrigerated appliances will become a trend." (End)