They expect the number of visitors to grow by up to 15% this year compared to 2021

Officials: The demand for shopping centers during the "Eid" will return to "pre-pandemic" levels

• Discounts and family and children's entertainment offers support the business.

  Photography: Eric Arrasas

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Officials of commercial centers in Abu Dhabi said that the current indicators indicate that the Eid Al-Fitr period will witness a commercial recovery and a wide commercial movement, to return the movement to its levels that prevailed before the Corona pandemic (Covid-19), after life began to return to normal as a result of the great efforts made by it. The state to control the pandemic and stop the spread of the epidemic.

They expected a growth in the number of visitors in commercial centers this year by up to 15% compared to 2021, explaining that this comes as a result of the easing of restrictions and precautionary measures to confront the Corona pandemic, and a significant decline in injuries and offers of discounts in the malls.

commercial recovery

In detail, Wajeb Khoury, director of the Line company, which operates a number of commercial centers in Abu Dhabi and Al Ain, said that "the current indicators indicate that the Eid al-Fitr period will witness a commercial recovery and a wide commercial movement, to return the movement to its levels that prevailed in 2017. 2018 and 2019, before the Corona pandemic, after life began to return to normal as a result of the great efforts made by the state in general, and Abu Dhabi in particular, to control the pandemic and stop the spread of the epidemic,” noting that “the commercial centers complied with all the instructions of the National Emergency Crisis and Disaster Management Authority in The state, and the Emergency, Crisis and Disaster Management Committee in the Emirate of Abu Dhabi, which had an impact on the commercial movement in the emirate.”

Khoury expected, in press statements, yesterday, that “the number of visitors to the group’s malls will increase by between 7 and 10% this year, compared to 2021,” noting that “the group’s commercial centers are witnessing a commercial recovery, and a strong and active commercial movement during The current period, after raising the capacity, and the return of many activities after stopping during the pandemic, and some stores that were closed during the Corona pandemic, reopened their doors again, and new stores and new brands began to join the malls.

He pointed out that "the number of visitors to the group's malls was recorded in 2021, almost the same number of visitors as it was in 2019 before the Corona pandemic."

marketing seasons

For his part, the Executive Director of the Deerfields Commercial Center, Muhammad Al-Hajj, said that “the last ten days of Ramadan, and the Eid al-Fitr period, are among the most important marketing seasons in commercial centers annually, and current indicators indicate that this period will witness great commercial activity, and commercial movement.” Strong, which began to appear during the current period,” noting that “discount offers in shops that reach 70%, and family and children’s entertainment offers, support commercial activity during the Eid al-Fitr season.”

Al-Hajj explained, "This year, in general, is witnessing a steady increase in visitors compared to 2021, as the reception rates for visitors reached their highest levels since the pre-crisis period, affected by the easing of restrictions and precautionary measures to confront the Corona pandemic, and the significant decline in injuries, and marketing offers."

For his part, the official in the management of one of the commercial centers, Samir Asaad, said, "It is expected that the Eid al-Fitr period will witness a commercial recovery and a large-scale commercial movement, so that the movement will return to its levels that prevailed in 2019 before the Corona pandemic."

He added, "It is expected that this year will witness a growth in the number of visitors in commercial centers, at rates ranging between 10 and 15% compared to 2021," noting that the decision to increase the capacity in the malls, and the decrease in the number of injuries, in addition to the discount offers that the centers are witnessing during Eid Al Fitr, and recreational activities for families, contribute to supporting the commercial movement during the Eid holiday in particular and the current year in general.

He noted that the last period witnessed an increase in occupancy rates in commercial centers, after opening new stores, which contributed to supporting the commercial movement, bringing the number of visitors to its level before the Corona pandemic.

In turn, retail expert, Davey Nagpal, called on malls to focus on large marketing offers, to attract more shoppers in this season, which is one of the most important buying seasons of the year.

He noted that the commercial centers have a great opportunity to reach large numbers of visitors and tangible growth in sales, this year, in light of the start of life returning to normal, and the easing of precautionary measures significantly, provided that attractive and real offers are provided that suit the needs of shoppers in various fields.

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