Nissan Motor has discontinued the production of the brand "Dat Sun" that has been developed for emerging countries.


The aim is to concentrate management resources on EV = electric vehicles, whose sales are growing worldwide.

"Dat Sun" is a car brand that Nissan has been producing since its founding, and although it was once abolished, it is in the low price range for emerging countries as former chairman Ghosn is advancing an expansion route that emphasizes car sales. Sales have resumed since 2014 as the brand of.



According to the company, it was producing in India, Indonesia, and Russia, but in recent years sales have been sluggish, so production has been gradually reduced.

And last month, the only thing that was going on was the end of production at the Indian factory.



It seems that the reason behind the end of production of "Dat Sun" is the shift to a strategy that emphasizes profit per unit rather than the number of units being promoted by the company.



As the development of EVs accelerates worldwide, automakers are rapidly renewing their car lineups, and Nissan plans to concentrate its management resources on EVs whose sales are growing globally.