Sales of department stores nationwide in March increased by 4% from the same month of the previous year due to an increase in the number of customers due to the cancellation of "priority measures such as prevention of spread" and strong sales of jewelry and spring clothing. It surpassed so much, and it became a plus for the first time in two months.
According to the Japan Department Stores Association, sales of 190 department stores nationwide in March were 4.6% higher than the same month of the previous year compared to existing stores, the first increase in two months.
This is due to the fact that the number of customers increased due to the cancellation of priority measures such as prevention of spread, and high-priced items such as watches and jewelry continued to perform well, as well as graduation ceremonies and entrance ceremonies that were held face-to-face. This is due to the increase in demand for spring clothing such as coats and jackets and suits for ceremonies.
In addition, compared to 3 years ago, which was before the spread of the new coronavirus, overall sales fell by 15.2%, but excluding inbound, it decreased by only 3.5%, recovering to the level before the spread of the infection. I am analyzing that it is going on.
The Japan Department Store Association says, "The number of customers entering the store is on the rise in April as well. We would like to further expand sales and recover our business performance through the long holidays and the sales season for Mother's Day in May."