The "May Day" holiday is approaching. It was originally one of the major tourist seasons throughout the year. Before that, some travel-related searches and bookings were quite popular. However, with the recent outbreak of the epidemic, and Shanghai is still under lockdown, so " The situation of the May 1st tourism market has changed.
According to the analysis of data from major tourism platforms and experts, the inter-provincial tourism market of "May 1st" should be greatly affected. Epidemic prevention and safety must be given the first priority. Local tourism can be carried out in low-risk areas. It is not recommended for high-risk areas. Organize and participate in gathering events.
Stable epidemic prevention and control situation is the key to travel
The recently released "May Day" holiday travel trend report by Tongcheng Travel shows that local travel in low-risk areas across the country is more popular, and tourists pay more attention to various in-depth gameplay.
In terms of travel themes, museums have become a popular choice for parent-child family travel.
The relevant person in charge of Tongcheng Research Institute introduced that the popular in-depth tourism destinations during the "May 1st" holiday this year need to meet three conditions at the same time - rich history or ethnic culture, large resident population in the city and surrounding areas, local epidemic prevention and control situation more stable.
In particular, the stability of epidemic prevention and control is a very critical condition.
Affected by the epidemic, the travel radius has been shortened, and people have new requirements for the depth and breadth of travel. Young tourists are beginning to return to culture and nature.
The same trip data shows that outdoor space with fewer people, more trees and good air is one of the important choices for people to travel on May Day this year.
Young people's travels are also inseparable from the tonality and "out of the circle" on social media. They have excavated some treasured Internet celebrity check-in places with unique gameplay from the cities around them.
Some emerging and niche outdoor destinations in China are also rapidly growing in tourism attention. Nan'ao Island in Shantou, Tulin in Datong, and Hailing Island in Yangjiang are all new and popular check-in places for young tourists.
On the eve of this year's "May Day" holiday, cultural-related attractions and experiences have attracted the attention of young tourists. The search popularity of museum-related tourism has increased by 184% month-on-month, and the search popularity of "intangible cultural heritage" has increased by 43% month-on-month.
Hotel prices hit record lows
Qunar big data shows that this year's "May 1st" hotel prices in many cities hit a five-year low, high-star hotels in Panzhihua, Haikou, Zigong, Yuxi and other cities, and low- and medium-star hotels in Qiandongnan, Chengdu, Jinan, Chongqing and other cities. The average price hit a new low for the same period in the past five years.
Some luxury hotels in Chengdu, Chongqing, Xi'an, Hangzhou, Sanya and other cities during "May Day" are only half the price of last year.
According to the Qunar platform, the sales of park tickets that can be camped during the "May 1st" period increased by more than 50% year-on-year, and the bookings of hotels around campsites in some cities increased by 1.5 times year-on-year. This year's camping-related products (accommodation, travel) booking The amount is about three times that of last year.
According to Qunar Big Data, since April, the search volume of camping-related words on the platform has increased by 2.5 times year-on-year, which is four times that of the same period in 2020. The bookings of camping-related products (accommodation, travel) this year are about three times that of last year. .
Whether it is parks, mountains, camps, equipment or surrounding accommodation, camping-related commodities are derived.
Ren Tian, the person in charge of Qunar Travel Mall, analyzed that from the existing product types of Qunar platform, the camping products available for booking are divided into: single-ticket camping, simple tent camping, picnic camping, parent-child paradise camping, and overnight camping Accommodation camping etc.
Railway Epidemic Alert Service
At the same time, Qunar big data shows that as of April 21, nearly 80% of the passengers booked in the province for the "May 1st" holiday, Chengdu East Railway Station will be the railway station that sends the most passengers on "May 1st".
In order to facilitate the travel of passengers during the "May 1st" holiday, Qunar has launched the railway epidemic reminder service function.
Different from previous years, this year's "May Day" railway ticket pre-sale period is temporarily adjusted to 5 days, and many users choose to buy tickets near the departure time.
However, due to the different changes in epidemic prevention policies in different regions, Qunar's backstage receives a large number of booking inquiries on average every day.
In order to facilitate passengers to know the entry and exit policies of the destination as soon as possible during the "May 1st" holiday, the Qunar platform has launched a railway epidemic reminder service function.
The specific service function is that for users who are restricted from traveling by big data, Qunar can assist users to submit complaints, and automatically help users monitor whether they can reach their destination again, and then inform them by phone.
For users who cannot travel due to the outage of the line due to the epidemic, the platform will remind users to pay attention to the dynamics of the line, and will notify the user by phone when the line is cleared.
Expert advice, safety first
So, can we travel on May 1st?
Many people in the industry believe that it depends on the specific situation of the local area. At present, inter-provincial travel will be greatly affected, and local travel will depend on the situation.
"At present, it is not recommended to travel across provinces. If it is a low-risk area, you can appropriately carry out local travel under the premise of epidemic prevention and safety. However, in medium and high-risk areas, do not conduct any gathering activities. Shanghai is currently still under lockdown and is temporarily closed. There is no 'May 1' travel arrangement." Zhou Weihong, deputy general manager of Spring and Autumn Tourism, analyzed the first financial reporter.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, believes that the situation in provinces that have not yet experienced local epidemics will be better, and local consumption can still be expected, but it is not recommended to travel across provinces. It is not recommended to do any gathering activities in medium and high risk areas.
"Although it will have an impact on the tourism industry, epidemic prevention and safety must be the first." Cheng Chaogong told the first financial reporter.
At present, Beijing has released the epidemic prevention and control policy for the "May 1" holiday, advocating that citizens do not stay in Beijing unless it is necessary, and will not resume group tours in and out of Beijing for the time being.
The "Notice on Doing a Good Job in the Prevention and Control of the New Coronary Pneumonia Epidemic During the "May 1st" Holiday in 2022" requires that the epidemic risks of "self-driving tours" and "senior groups" should be strictly prevented, and the public should be reminded to choose their destinations carefully, arrange travel itineraries reasonably, and try their best to Do not go to crowded places.
Inter-provincial team travel and "air ticket + hotel" business in and out of Beijing will not be resumed for the time being, and inbound and outbound group travel and "air ticket + hotel" business will continue to be suspended.
Performance venues, museums, art galleries and other indoor public places will be opened at a 75% current limit, and the instantaneous traffic will be controlled according to local conditions to prevent crowding.
Hotels, country houses, etc. strictly implement epidemic prevention and control measures such as temperature measurement and code scanning, ventilation and disinfection, and do an orderly queue and divert passenger flow inside and outside the venue.
In terms of strictly preventing the risk of gathering, Beijing will strictly control large-scale activities such as garden parties, cultural performances, exhibitions and promotions in accordance with the principle of "non-essential not holding".
It is recommended that citizens do not gather or get together during holidays to minimize the risk of infection.
All kinds of parks, scenic spots and scenic spots adhere to the requirements of "limitation, reservation, and staggered peak", and strictly implement the current limit standard.
The Sichuan Provincial Department of Culture and Tourism issued a reminder to make reservations for off-peak travel.
Pay close attention to the safety travel reminder information issued by the departments of culture and tourism, transportation, meteorology, health and health, plan travel routes reasonably, and do not travel to medium and high-risk areas and potential risk areas; make reservations in advance and book tickets for scenic spots and accommodation hotels in tourist destinations, reasonable Plan your itinerary and travel at different times and peaks.
Participating tours should choose travel agencies with complete qualifications, and consciously resist "unreasonable low-cost tours".
Entering scenic spots, public cultural venues, museums, cultural and entertainment venues, star-rated tourist hotels and travel agencies, consciously scan the QR code and display the QR code, cooperate with checking the itinerary card, and measure the temperature.
When symptoms such as cold and fever occur during travel, you should stop the tour and go to the fever clinic of the designated hospital in time for medical treatment.
In accordance with the epidemic prevention and control policy of "checking upon entry into Sichuan", tourists coming to (returning) Sichuan must cooperate with each inspection point to scan the "entry code" through "Sichuan Tianfu Health Link" and implement epidemic prevention measures according to the temporary pop-up requirements of the health code.