The scenery on the clouds is also wonderful

  Under the epidemic, "Cloud Show" has opened another door for the cultural tourism industry.

Performing groups tested the waters of cloud performances, and found new growth points online one after another.

With hundreds of thousands of broadcasts, its influence far exceeds offline performances.

  Recently, the Liaoning Ballet's three original dance plays were broadcast on the online platform to help fight the epidemic and pay tribute to the medical workers, volunteers and people from all walks of life who are fighting on the front line of the fight against the epidemic.

In 2020, Liaoning Ballet tasted the sweetness of its first online live broadcast, and the total number of broadcasts at that time exceeded 2 million.

  "'Cloud Performance' is not an emergency measure under the epidemic prevention and control, but a new way of benefiting art." said Wang Jing, vice chairman of Shenyang Federation of Literary and Art Circles. "Niche" defines its popularization boundary.

And those remote areas where cultural consumption is not strong are exactly the places that crave the nourishment and nutrition of culture and art.

High-level art performances have moved from offline to online, and the presentation method has changed, but the content is still thick and fresh, with both height and warmth.

The Shenyang Federation of Literary and Art Circles is organizing artists to hold the "Online Exhibition of Literary and Art Creation on the Theme of Fighting the Epidemic". The number of hits of the online exhibition exceeded one million people in just a few days.

  In the shortlist of the "National Public Cultural Cloud Network Live Recording and Broadcasting in the Second Quarter of 2022" recently announced by the Ministry of Culture and Tourism, 6 mass cultural activities in Liaoning Province are on the list.

Mass cultural activities such as "Inheritance of Inheritance · Liaonan Drum Music Special Concert" will be promoted and broadcast through the "National Public Culture Cloud" platform to further expand the coverage of public cultural services for the benefit of the people.

  Let more souls craving for cultural beauty infiltrate to meet art in the clouds.

During the epidemic period, the Liaoning Provincial Museum will not close its exhibitions. Visitors from inside and outside the province will follow its official WeChat account and click "Learn about Liaoning Expo" to be in the online digital exhibition hall of the Liaoning Expo Panoramic VR Exhibition and enjoy the wonderful exhibition online.

For example, "Liaoning Provincial Museum Collection of Ancient Chinese Vertical Scroll Landscape Paintings", a selection of 66 fine vertical scroll landscape paintings from the collection is gathered for an exhibition.

  "Hello everyone, let me introduce you to the key craftsmanship of making brushes..." At the beginning of April, Zhang Zhongxin, inheritor of the brush-making craftsmanship of Hu Kuizhang in Shenyang, was invited to demonstrate online to volunteers for cultural heritage protection.

Liaoning is rich in intangible cultural heritage. Currently, there are 76 national intangible cultural heritage projects and 294 provincial intangible cultural heritage projects.

How to protect, inherit and utilize these historical and cultural heritages to highlight the cultural characteristics of Liaoning?

Chen He, the leader of the Liaoning Cultural Heritage Protection Volunteer Team, said that they invited the inheritors of intangible cultural heritage projects such as paper-cutting and dough sculptures to teach these intangible cultural heritage skills that are relatively easy to get started and require common materials through online classes, so that More "cultural fans" can continue to pass on their skills in the days at home.

  Staying at home can not only watch the scenery, but also "travel".

Tiexi District and Shenbei New District of Shenyang City have launched cloud-based cultural tourism promotions "Tour West" and "Reading Shenbei".

Tourists can follow a series of feature films online to go on a journey to find their roots in industry and enjoy a trip to appreciate flowers.

If you want to "go" farther, you can log in to Liaoning Culture Cloud, watch an online "cloud show", and experience Liaoning Province through 12 series of feature films related to Liaoning regional culture such as "Liaohe Civilization" and "Liaoning Great Wall" Unique regional style and profound cultural accumulation.

  Of course, transforming online and going online to the cloud, how to change from the emergency state during the epidemic to new products and services that truly enhance the brand and industry income, is still a challenge for the cultural tourism industry.

(Economic Daily reporter Sun Qiantong)