Pre-made dishes open up a new mode of catering consumption

  vegetable basket becomes vegetable plate

  Our reporter Wang Jinhu

  In the production workshop of Jiasibo Food Co., Ltd. in Changcheng Town, Zhucheng City, Shandong Province, prefabricated dishes of pork ribs series, conditioning series and hot pot series are being processed in an orderly manner. People are drooling.

Not long ago, on the table of the Beijing Winter Olympics, pre-made dishes such as beef patties, soup dumplings, and German-style sausages from Zhucheng made people taste the "flavor of Zhucheng".

  In recent years, Zhucheng has been deeply engaged in modern agriculture, taking the development of the prefabricated vegetable industry as an important breakthrough in deepening the industrialization of agriculture and promoting the transformation and upgrading of the food industry. The consumption chain, the standard chain, and the integration of the innovation chain will further strengthen leading enterprises, improve the level of scientific and technological research and development, and deepen industrial integration.

  At present, Zhucheng's prefabricated vegetable products cover 8 major cuisines, more than 400 types, and more than 1,200 varieties, with an annual comprehensive processing capacity of 6 million tons, making it the largest production base of quick-frozen meatballs in the country, with the largest market share of low-temperature meat products and quick-frozen prepared foods. No. 1 in the same industry in the country.

  Wang Qihua, deputy secretary of the Zhucheng Municipal Party Committee, said that Zhucheng will base itself on its advantages and take the initiative to take the development of the prefabricated vegetable industry as an important breakthrough in boosting rural revitalization and promoting common prosperity. Focus on large clusters, integrate the whole industrial chain of primary, secondary and tertiary industries to achieve high-quality development, strive to form a 50 billion yuan industrial cluster during the "14th Five-Year Plan" period, and help Weifang City to build "the first city of prefabricated dishes in the country".

  As a major agricultural province, Shandong is also making continuous efforts to seize the new track of the prefabricated vegetable industry.

In February this year, Shandong Prefabricated Vegetable Industry Alliance was launched in Zhucheng, aiming to create a virtuous cycle model integrating planting, breeding, processing and catering terminals, and accelerate the construction of an ecological, safe, nutritious and smart prefabricated food industry chain system, so that "vegetable baskets" " becomes a "vegetable plate".

  "At present, Shandong has 9,246 prefabricated vegetable enterprises, ranking first in the country, and a number of advantageous enterprises such as Delis, Huifa, and Longda have emerged. Industry alliances and other platforms, strengthen policy support and guidance, carry out the 'Ten Hundred Thousands' cultivation action, build a government-industry-university-research collaborative innovation mechanism, play a leading role in standard establishment, product development, flavor improvement, and model upgrade, making consumers fall in love with The taste of Shandong, enjoy the taste of Shandong." said Tang Jianjun, director of Shandong Animal Husbandry and Veterinary Bureau.

  Accurately restore the original taste of Sichuan cuisine

  Our reporter Liu Chang

  Fish-flavored shredded pork, Kung Pao chicken, boiled fish...Without a chef or a plate, the spicy and spicy Sichuan dishes can not only be delicious, but also can be easily operated by the kitchen chef. This is the pre-made Sichuan cuisine. charm.

In March this year, data released by iiMedia Research showed that nearly 60% of consumers of pre-made dishes like Sichuan cuisine, and Sichuan cuisine has become the most popular pre-made dishes.

  "Ordinary consumers love Sichuan pre-made dishes, mainly because the dishes are down-to-earth, taste good, and have a price advantage." said Xu Yuanben, sales director of the western region of Sichuan Wangjiadu Food Co., Ltd.

  Sichuan Wangjiadu Food Co., Ltd. is affiliated to Meizhou Dongpo Group and was established in 2008. It was originally the "third-generation central kitchen" of the group's catering industry.

With the development of the prefabricated vegetable market and the company itself, it has been supplying prefabricated vegetables to the market since 2015.

  Xu Yuanben told reporters that for fast food, Chinese food, baking and other different cooking methods and corresponding customer groups, Wangjiadu Foods has increased investment in product research and development, developed different pre-made dishes, and restored the authentic "Sichuan flavor".

Taking the production of chili oil as an example, Wangjiadu Foods simulates the automatic mechanical equipment for frying chili into a frying pan, adding a layer of pig iron, so that each chili pepper seems to be artificially stir-fried, and stimulates nature in the process of continuous heating and frying. aroma.

  Crispy meat is a traditional food in Sichuan and Chongqing, and it is one of the most popular dishes in hot pot restaurants.

At present, Sichuan-Chongqing hotpot accounts for nearly 70% of the hotpot market, and the market share of the beautiful farmer's small crispy meat, which is highly bound to hotpot, is also increasing year by year.

  Zhang Jixiang, Secretary of the Party Committee of Chengdu Hope Food Co., Ltd., introduced that the Hope Group's beautiful brand supplies more than 50,000 tons of prefabricated ingredients such as small crispy meat and braised fat sausage to more than 80 brands across the country every year. In 2021, the sales of small crispy meat alone will exceed 1.5 billion yuan. .

"Small crispy meat, take a bite, there is a hint of numbness on the tip of the tongue, while the hot pot is tender and elastic. In order to restore this taste, we tried 34 meat combinations before and after, and the egg liquid was modified. 28 times, and even the frying time has been tested hundreds of times, accurate to the second." Zhang Jixiang said.

  Che Zhenming, a professor at the School of Food and Bioengineering of Xihua University, said that at this stage, about 50% of the dishes can be mass-produced through industrialization, and the flavor and taste of 75% of the hand-made dishes are quite good. It is expected that after 5 to 10 years, prefabricated dishes will It is expected to achieve 95% flavor reduction of hand-made.

In terms of flavor restoration, the pre-made dishes made by Sichuan enterprises should be at the forefront of the industry, because the famous Sichuan cuisine itself is a piece of ingenuity, a yardstick, and a business card.

  Focus on expanding industrial clusters

  Our reporter Zhang Jianjun

  A few days ago, Guangdong issued the "Ten Measures to Accelerate the High-quality Development of Guangdong's Prefabricated Vegetable Industry", deploying to accelerate the construction of a prefabricated vegetable industry highland.

This measure puts forward a clear goal. Guangdong strives to build a prefabricated food industry chain R&D platform with national and even global influence within 3 years, and strive to cultivate a group of prefabricated food leading enterprises and individual champion enterprises with influence in the country and the world within 5 years. .

  Guangdong's "Ten Measures" include: building a joint research and development platform for prefabricated vegetables, building a standard system for quality and safety supervision of prefabricated vegetables, expanding prefabricated food industry clusters, cultivating prefabricated food demonstration enterprises, cultivating prefabricated food industry talents, and promoting the construction of prefabricated food storage and cold chain logistics. , Broaden the marketing channels of prefabricated food brands, promote prefabricated food to the international market, increase financial, financial and insurance support, and build a highland for the popularization of prefabricated food culture in Guangdong.

  Guangdong is a gathering place for the prefabricated vegetable industry.

In order to speed up the development of the prefabricated vegetable industry, recently, Lechang and Qujiang in Shaoguan City, Guangdong Province have announced plans to apply for prefabricated vegetable industrial parks. Industrial Park.

"Purchasing, testing, and distribution are three different scenarios. We integrate them into a system to realize the all-round visualization of prefabricated vegetables for agricultural products from the field to the dining table." The relevant person in charge of Shaoguan Yabei Agricultural and Sideline Products Co., Ltd. said that it is necessary to Ensuring the food safety of pre-prepared dishes for produce from the source of cultivation and farming to the table.

  At present, my country's prefabricated vegetable industry is in the market growth stage, and the retail market is larger and the competition is more intense.

However, this allows Guangdong's catering industry to see more room for development.

  Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, said that Guangdong should "eat" the trillion-dollar prefabricated vegetable market, not only to seize the opportunity of the prefabricated vegetable market, but also to seize the commanding heights of industry development, in policy guidance, marketing promotion, etc. While promoting the high-quality development of the prefabricated vegetable industry, it is also necessary to actively leverage the power of agricultural product industry clusters to improve the value chain of agricultural products and help farmers increase their income.