Zhongxin Finance, April 20 (Zuo Yuqing) After more than a month, Orion, which is still plagued by rumors of "targeted" price increases and "double-standard" ingredient lists, held a media conference on the 19th to clarify again.

In response to rumors of price increases: there is no "targeted price increase"

  Zhang Xiaoyan, director of the public affairs department of Orion Group, said that the companies established by Orion Group in various countries around the world implement localized and independent operations. Different countries are affected by the rising cost of raw materials and labor differently, and the price adjustment cycle and market retail prices are different.

  "The price adjustment in the Chinese market occurred in September 2021, and the price increase in Russia occurred in October 2021. The price adjustment has nothing to do with the recent international events that have attracted widespread attention."

  The price adjustment in the Chinese market this time is mainly due to the sharp rise in raw material prices due to the impact of the new crown epidemic.

"Compared with the same period in the second half of 2021, shortening prices will increase by about 30%, starch sugar will increase by about 20%, and packaging cartons will increase by about 10%."

  Previously, Orion stated that the Chinese market only adjusted the prices of three types of products that were more affected by 6%-10%, and the prices of the remaining 24 products remained unchanged. This is the first time Orion has raised prices in the Chinese market in 11 years, and in 2021 All product prices have not been adjusted after September.

Orion Media Forum. 

  In addition, Zhang Xiaoyan said that in addition to being significantly affected by the rise in international commodity prices, the lower ruble exchange rate has increased procurement costs, which is also an important reason for the price increase in the Russian market in October last year.

  Take the chocolate flavored Liyou Pie (12 pieces) as an example. At present, the suggested retail price of this product in the Chinese market is 19.8 yuan per box, 25 yuan in South Korea, 15 yuan in Russia, 18 yuan in Vietnam, and 32 yuan in the United States (at the current exchange rate). discount).

Responding to the question of the "double standard" of ingredients: cocoa butter substitute and vegetable oil are the same raw material

  In response to the question of "double labeling of ingredients", Orion said that the evidence on the Internet to question the double labeling of ingredients is a comparison table of Chinese and Korean Orion's ingredients translated by netizens, but this translation of ingredients comparison is not accurate, and the comparison of ingredients is wrong.

  Guo Yi, chief researcher of the Orion R&D Center, said that the main ingredients of the products of the two countries are the same, and the order of the ingredients list is the same, and the coating part uses cocoa powder, cocoa liquor, whole milk powder and oil and other raw materials.

However, due to different food regulations and standards between the two countries, there are differences in the specific labeling of ingredients.

The "cocoa butter substitute" in the ingredients of Chinese products and the "vegetable oil" in the ingredients of Korean products are actually the same raw material.

  "For example, the 'emulsifier' labelled on food packaging in Korea will be labelled more specifically as 'soy lecithin' in China; while the 'sugar syrup' in the domestic market requires a more specific labelling of what kind of syrup, such as 'glucose syrup'. "(Finish)