The flower industry is racing to bloom

　　It's the season of blooming flowers again. How is my country's flower industry?

The reporter interviewed relevant people in the industry.

　　The consumer market is growing rapidly

　　"In 2021, although my country's flower industry will be affected by the new crown pneumonia epidemic, it will still achieve a good start in the 14th Five-Year Plan. The level of flower production has been significantly improved, the product structure has been continuously optimized, consumption channels have been expanded, transaction methods are fast and diverse, and online consumption is becoming more and more mature. , the pace of industrial transformation and upgrading has accelerated, showing new vitality." Zhang Yinchao, secretary-general of the China Flower Association, said.

　　In 2021, the scale of my country's flower retail market will reach 220.5 billion yuan, an increase of 17.5% over 2020.

There are also new breakthroughs in international flower trade.

Data from the General Administration of Customs shows that in 2021, my country's total flower import and export trade exceeded the US$700 million mark for the first time, an increase of 12.66% over 2020.

Among them, the export value was 465 million US dollars, an increase of 20.24% over 2020.

This shows that the quality and product specifications of my country's flower products are increasingly recognized by the international market.

　　"The biggest driving force for the growth of China's flower consumption market is the arrival of the era of home gardening," said Zhang Li, vice president of the Market Circulation Branch of China Flower Association.

　　A professional organization has analyzed flower consumption in Europe and the United States and found that when per capita GDP reaches 8,000 US dollars, flower consumption enters a period of rapid growth; when per capita GDP reaches 20,000 US dollars, flower consumption begins to enter a saturation period, with per capita annual consumption of about 60 US dollars.

In 2017, my country's per capita GDP was 8,800 US dollars, and it will exceed 10,000 US dollars in 2020. It is expected to reach 20,000 US dollars by 2031. It is expected that the annual market consumption of flowers in my country will reach 500 billion yuan.

　　Zhang Li believes that the European flower industry represented by the Netherlands has experienced a long and gradual development.

With the continuous maturity of the consumer market and the continuous advancement of technology, it was only in the 1990s that its industry entered a mature stage, production was modernized, and consumption became popular.

Although my country's flower industry started late, it has a strong latecomer advantage.

Through the introduction, learning and reference from abroad, the gap with developed countries has been greatly shortened, and the production side has achieved leapfrog development. It took 40 years to complete the 100-year growth path of the Netherlands.

With the rapid growth of China's economy, especially in the era of flower circulation entering the Internet era, my country's flower consumption has also begun to develop by leaps and bounds.

　　The epidemic has spawned new business formats

　　"Affected by the epidemic in the past two years, the life of the brick-and-mortar flower shop has been too difficult!" Ms. Li, the owner of a flower shop in Taoranting Street, Xicheng District, Beijing, told reporters.

　　She told reporters that in the past, companies and shopping malls often held celebrations, salons and other activities, and the purchase of flowers was large.

After the outbreak, such demand is not even a fraction of what it used to be.

There are also significantly fewer customers coming to the store.

In order to promote the price, we can only reduce the price, and the goods are still much less than before.

　　However, from the perspective of the whole industry, the flower retail market will reach 220.5 billion yuan in 2021, a substantial increase of 17.5% over the previous year.

Rapid growth has become the most significant feature of flower retail in my country in 2021.

Why is this?

　　"In the face of difficulties, on the one hand, brick-and-mortar flower shops actively carry out self-help; on the other hand, the rapid rise of live online delivery of goods is the most direct reason for the rapid growth of flower retail in my country in 2021." Deputy Secretary General of China Flower Association Retail Branch He Sibo said.

　　In 2021, the live broadcast of flower farmers will boom.

Flower farmers who used to work hard at the production base now pick up their mobile phones and sell their products directly to consumers online.

Producers entered the retail sector, and this unique retail role attracted a large number of new consumers and greatly stimulated flower sales.

　　Not only flower farmers, but also brick-and-mortar flower shops have changed their traditional business methods.

Since 2021, many brick-and-mortar flower shops have actively innovated products, launching fruit bouquets, snack bouquets, and cartoon bouquets, which have become new popular personalized bouquets.

A considerable number of brick-and-mortar flower shops do business on takeaway platforms.

　　He Sibo told reporters that a notable feature of my country's flower retail market in 2021 is that the revenue of brick-and-mortar flower shops on takeaway platforms has become mainstream business revenue.

　　A few years ago, it was hard to imagine that, like restaurants, brick-and-mortar flower shops now choose to open stores on takeaway platforms such as Meituan and Ele.me. The sales revenue of flowers on takeaway platforms has greatly surpassed that of brick-and-mortar stores.

　　Data from the dance orchid shop's takeaway platform shows that in 2021, orders from the takeaway platform will already account for 70% of the flower shop's total sales.

The relationship between flower shops and takeaway platforms is even closer.

On Mother's Day and Qixi Festival in 2021, the order volume of food delivery platforms is three times that of the same period of the previous year.

　　"The flower e-commerce track is currently in a period of rapid growth. In 2021, the business scale has doubled year-on-year, and indicators such as the number of dynamic merchants and single-day orders have continuously exceeded historical peaks during festivals. Gift flowers are still the core category of the takeaway business, and in terms of time There is a trend of big promotions and small promotions. Roses, carnations, and sunflowers are still the first choices of consumers during the festival, and the sales volume of mix-and-match, snack bouquets, tulips, and crushed ice blue roses has shown a clear upward trend in the past year. Traditional The trend of gift-giving and the rise of women’s self-pleasure has made the ratio of consumers to men and women very close. At the same time, consumers’ purchase scenarios are constantly expanding, and the user groups of life flowers and gift flowers have begun to show a cross trend.” Eleme Flowers and Green Plants The person in charge, Xing Qin, said.

　　Transformation and upgrading is imminent

　　"my country's flower industry still faces many difficulties and challenges." Zhang Yinchao said.

　　At present, the global new crown pneumonia epidemic is still raging. Government departments at all levels have invested a lot of money in epidemic prevention and control and social and people's livelihood, and greening projects have been significantly reduced.

Affected by the epidemic prevention and control, domestic and foreign air travel and transportation are not smooth, and the structural adjustment of flower and tree products has intensified, and people's demand for flower consumption may be significantly weakened.

　　Especially under the current international situation, global food security is under threat.

In 2020, the State Council issued the "Opinions on Preventing the "Non-grain Transformation" of Cultivated Land to Stabilize Grain Production, to resolutely prevent the "non-grain" tendency of cultivated land, and strictly regulate agricultural production and operation activities on permanent basic farmland.

Zhang Yinchao told reporters that last year Zhejiang Province took the lead in returning some land for flower and seedlings to basic farmland and arable land.

In the next few years, the problem that flowers and seedlings occupy basic farmland and arable land will be further cleaned up nationwide.

It is foreseeable that the structural surplus of flower seedlings and low-level repetitive construction projects will be eliminated, and some small-scale production enterprises and companies with relatively weak operating capabilities will face new pressures for survival.

　　In the face of severe challenges, the flower industry can only speed up the transformation and upgrading.

　　Zhang Yinchao believes that the flower industry should respond to new demands and changes, strengthen aerospace breeding, promote innovation in the seed industry, change marketing methods, and actively promote the modernization of the flower industry. In particular, it is necessary to use 5G technology, artificial intelligence, and digital flowers through the Internet to strengthen cloud display. , to expand the highland of scientific and technological innovation and the field of flower consumption, so that more and better flower products can more conveniently and quickly enter the life of ordinary people, the revitalization of rural industries, and the construction of urban greening and beautification.

The construction of the modern flower industry system must be accelerated. Through the use of systematic thinking and scientific methods, efforts should be made to resolve the structural contradictions in the flower industry chain supply chain, smooth the production, circulation and consumption of flowers, and promote the effective connection and efficiency of the upstream and downstream of the flower industry chain supply chain. run.