<Anchor> This
is a friendly economic time.
Today (18th), I will be with reporter Han Ji-hyun.
Recently, there seem to be a lot of luxury platforms, such as platforms where you can easily buy luxury goods through an app rather than at a department store.
<Reporter>
Yes, to buy luxury goods at a department store, you have to do an open run, and there are many cases where there is no stock even after waiting for several hours.
So these days, it's easy to buy a lot from luxury apps.
In addition, unlike regular importers, because products are imported through luxury boutiques or local sellers, they have the advantage of being able to buy at 10-20% or even 50% cheaper than department stores.
As the consumption of retaliatory and non-face-to-face consumption increases due to the corona virus, a lot of luxury apps are emerging. You must have seen a lot of advertisements with famous celebrities.
The number of users is also increasing rapidly through aggressive marketing. In the case of a luxury app, the number of users increased from 510,000 in October last year to close to 950,000 last month, an 85% increase in six months.
Existing fashion platforms often expand their businesses into luxury goods. Musinsa, the largest fashion platform in Korea, also started to handle luxury goods last year.
<Anchor>
As one of our reporters explained earlier, this kind of app, a luxury platform app, can have the advantage that the price is now a little cheaper here.
I think there would be a lot of worry about whether it was a fake, but in fact, the luxury goods sold at Musinsa were revealed to be fakes.
<Reporter>
Yes, it is.
No. 1 in the fashion platform industry.
However, there was a controversy about selling fakes at this Musinsa Temple, look at the screen.
This t-shirt is an expensive street brand, but it was imported and sold by Musinsa.
In January, a controversy broke out in Cream, a luxury resell platform, calling this product a 'fake'.
At the time, Musinsa said it was an unfounded and malicious accusation and would take legal action against Cream.
It came out like this.
However, on the 1st, this tee was eventually found to be fake.
The company that makes this clothes has even released a confirmation that it is not genuine under the name of the vice president, and the case itself was settled with a 200% compensation to the consumer, but the consumer is uneasy.
Even large companies like Musinsa sell 'fakes', but trust is inevitably shaken as to whether they are genuine or fake products bought on other platforms.
<Anchor>
Musinsa is the No. 1 fashion platform, right?
It's a pretty big company.
Then, I will make a profit by selling counterfeit goods.
It seems unlikely that this was intended, but why did this happen?
<Reporter>
Distribution structure was a problem.
Musinsa does not receive products directly from clothing manufacturers, but rather from other distributors.
In particular, regarding the T-shirt that Musinsa has been controversial about, the distrust among consumers is growing as products that other platforms claim to be genuine and products supplied by official distributors are also found to be fakes.
Other luxury apps are also exposed to the risk of 'fake'.
The industry explains that most of them receive products from individuals or third parties that are businesses, and there is no way to filter out fakes mixed in during this process.
<Anchor>
So, a luxury platform app, here, there are places that make direct contracts with luxury companies and bring goods directly from luxury companies, but many of them bring goods to vendors or individuals in the middle, so there are some cheap ones I mean, there's a good chance it's possible.
So is there any workaround, this?
<Reporter>
Yes, luxury app companies have come up with measures to strengthen inspection capabilities, "It's different from Musin."
This is how the line was drawn, and there were ways to strengthen monitoring of sellers or to directly purchase and sell products.
However, industry voices say that even with these measures, the counterfeit controversy cannot be resolved 100%.
If this happens, 'what will I do after that?'
This condition is also attached, but in common in the industry, 'in case of a fake sale, 200% of the product price will be compensated'.
Or 'I will compensate you 300%.'
I promise you this.
However, it is up to the consumer to determine whether this is a genuine product or a counterfeit product.
I found out at the luxury appraisal agency that the cost of the appraisal was between 30,000 won and up to 200,000 won.
But since this is also a matter of concern, in terms of effectiveness, the word 'well' comes out.
In the end, it is a situation where consumers have to decide whether to take the risk of counterfeit products and buy at a low price on a luxury platform, or whether to buy expensive but reliable products from official importers.