The rapid development of Guangxi's outdoor camping industry - a pleasant time in a tent
During the Qingming Festival and the "March 3rd" period of the Zhuang people, people of all ethnic groups in Guangxi take a 5-day long holiday.
During the holidays, the bright and beautiful spring scenery attracts a large number of citizens to go out of their homes to enjoy the flowers, picnic and camp in parks or outskirts.
On both sides of the Yongjiang River and major parks in Nanning, many citizens set up tents, set up tables and chairs on the grass, enjoy the beautiful scenery, and taste delicious food... In response to the epidemic prevention and control requirement of "not leaving Yong unless necessary", most of Nanning citizens stayed in the city Leisure and vacation, so that both sides of the Yongjiang River have become "tent camps".
According to statistics, during the holidays, the average daily passenger flow of open riverside parks such as the Yongjiang River reaches 130,000.
In addition to the two banks of the Yongjiang River in Nanning, the Fengjiajiang Binhai National Wetland Park in Beihai, the Golden North Shore, Lianzhouwan Avenue, Waisha Island and other places have also attracted many citizens to "set up camp", sightseeing, picnics... enjoy a pleasant time with their families.
The strong demand for camping by citizens has driven the sales of tents. Many stores selling outdoor products in Nanning have experienced the phenomenon of tents being out of stock.
Not only in Nanning, but also online outdoor products sales across the country are booming.
According to data from the Jingdong platform, since January this year, the turnover of outdoor tents has increased by 119% year-on-year, and the turnover of outdoor benches has increased by 239% year-on-year.
Holiday tent camping is hot, reflecting the new trend of citizens' travel and leisure during the stable epidemic period.
Some cultural and tourism enterprises in Nanning have sensed business opportunities from the tent fever, and have built car camping sites with better environment, more complete facilities and more thoughtful services in the suburbs, in order to attract citizens to change from half-day camping by the river to overnight camping at the campsite.
During the day, set up tents with tents, set up barbecue stoves, enjoy food with family members, or play cards and chat; when night falls, the sky is full of stars, bonfires are raised in the camp for tourists to dance and entertain, and the tents are lit with ambient lights, just like Become a typical Internet celebrity photo punching place.
This is the scene in the car camp in the pastoral scenery area of Dingzhi Mountain, Yongning District, Nanning City during the "March 3" small holiday this year.
"Since the opening, our camp has been fully booked every weekend, and we need to book at least one week in advance. During the 'March 3' small long holiday, all reservations have been made more than half a month in advance. The next 'May Day' For the short holiday, half of the seats have been booked." said Zhang Xue, project manager of Dingzhishan Automobile Camp.
According to reports, the Dingzhishan car camp will officially open to the public in July 2021. By the end of 2021, the number of tourists in half a year will reach more than 60,000, and the turnover will reach more than 1.2 million yuan.
The camp has an outdoor swimming pool, a camp visitor center, a characteristic small garden, a grassy courtyard camp, a riverside barbecue courtyard, a children's playground and other facilities. It can park 80 self-driving cars at the same time, and can accommodate 300 self-service tent camping. Demand, the maximum number of daily reception can reach 1,000 person-times.
Different from other tourism formats, the Dingzhishan car camp in Yongning District has the advantages of not gathering outdoors, close to the urban area, strong playability, and good logistical support, so it has become a holiday and weekend Nanning family gathering, company group building, leisure One of my favorite places to go on vacation.
According to statistics, there are 17 two-star or above car camps in Nanning, which received about 78,584 tourists during the "March 3" period.
Since the outbreak of the epidemic, the tourism industry has undergone continuous changes, and consumers' demand for short-distance travel and being close to and experiencing nature has become stronger and stronger. my country's camping market will enter a blowout period.
According to statistics, there are 45,000 camping-related companies in my country, nearly half of which were established in 2021.
"Guiding with the trend, formulating standards, ensuring quality, increasing support, and continuously cultivating the outdoor camping industry to make it grow and develop, are of very positive and important significance for tapping the potential of cultural tourism consumption and promoting the recovery of the cultural tourism industry." Guangxi Yeke Cultural Tourism Chen Fawen, manager of the investment company, said.
Guangxi attaches great importance to the development of the camping industry.
On October 24, 2021, the Guangxi Automobile Tourism Conference · China Automobile Camping Circle Special Seminar was held in Beihai to discuss new trends in the development of the automobile camping industry, promote the development of Guangxi’s automobile camping circle development initiative to form new results, and help Guangxi build a new modern tourism industry. system.
At the meeting, the establishment of the Guangxi Automobile Travel Camp Alliance was announced, and 4 Guangxi automobile travel camping boutique routes were launched at the same time.
The reporter learned from the Guangxi Department of Culture and Tourism that during the "14th Five-Year Plan" period, Guangxi will continue to focus on promoting car tourism, build a Guangxi car camping circle by strengthening the planning of car camps; strengthen brand incubation, build a car cultural tourism brand; strengthen Resource integration, promote the integration of the automobile cultural tourism industry, and strive to provide tourists with a variety of cultural tourism products.
(Economic Daily reporter Tong Zheng)