If you want to buy an all-round B-class sedan with "good quality, large space, excellent driving and handling, youthful appearance and rich configuration", the Honda Accord must be a car you can't get around.
In the past 23 years, from the domestic sixth generation to the current tenth generation, each generation has changed according to the trend of the times, allowing the Accord to gain more than 2.8 million users.
Now, the younger generation of post-90s and post-95s consumers has gradually become the dominant force in consumption, and the Accord has once again followed the trend and launched the new Accord. Among them, sales of 20,667 units will be achieved in March 2022, a year-on-year increase of 22.4%, boosted by rapid growth. Accord achieved cumulative sales of 54,856 units in the first quarter, a year-on-year increase of 20%, setting a perfect evolutionary model for mid- to high-end sedans.
What is the "hot code" of the new Accord?
Let's explore together.
Combining with the needs of young consumers for car use, provide a variety of personalized choices
In this era of rapid information change, new things emerging, electrification, intelligence, and sharing, as "Internet aborigines", the post-90s and post-95s young people put technology first and have the courage to try cutting-edge things; Unique, passionate and energetic; they emphasize environmental protection, but are born with a thirst for speed; they look forward to resonating with the world's most advanced through their information tentacles, and are willing to share the refreshing and moving experience brought by technological innovation.
Based on this, Accord continues to upgrade its product strength and enrich its own brand connotation.
As the mid-term facelift model of the tenth generation Accord, the new Accord inherits the brand value of the Accord, and carries out all-round upgrades on the basis of excellent product strength. The "intelligent" needs of young people, relying on the Honda CONNECT 3.0 intelligent guide interconnection system, build an "intelligent system" with "intelligent guide interconnection, intelligent safety, intelligent power" as the core, enhance the scientific and technological charm of Accord models, create It has become an Accord that both existing and young customers will actively choose.
Build a powerful intelligent system, and it has all the intelligent experiences that young people want
The core highlight of this new Accord upgrade is the Honda CONNECT 3.0 intelligent guidance interconnection system it is equipped with.
This system realizes new functions such as voice assistant, car-home interconnection, mobile phone remote control and OTA online upgrade.
With a single "Hello, Honda", you can easily wake up the voice assistant, set the navigation route by voice, check the weather, and even chat with the AI intelligent assistant.
In addition, when the vehicle is not around, we can realize the remote control of the vehicle through the "Guangqi Honda APP", such as confirming the vehicle status, remotely opening and closing the door lock, remotely starting the air conditioner, setting the navigation information in advance and sending it to the vehicle, etc.
It can also achieve easy ordering of takeaways and remote control of smart home appliances.
In addition to the Internet of Things, young people also want smarter and more powerful motivation.
In terms of power system, the new Accord Sharp Hybrid is equipped with the third-generation i-MMD dual-motor hybrid system, with a combined maximum power of 158kW and a maximum motor torque of 315N m.
This Honda ace hybrid system has been widely known to Chinese consumers and has won the world-famous Ward's Top Ten Engine Award three times.
With this powerful hybrid system, the new Accord Rui Hybrid not only has excellent driving performance, but also has a fuel consumption as low as 4.2L/100km under comprehensive conditions, which has obvious advantages in hybrid models of the same level.
In addition, the new Accord Rui·T dynamic series has been upgraded to a high-power 260TURBO version with a maximum power of 143kW and a maximum torque of 260N·m, and further enhances the sports performance and brings more driving pleasure.
In addition to the passion brought by intelligent surging power, the new Accord empowers safe driving with intelligent technology, and the Honda SENSING safety super-sensing system it is equipped with can also bring more comfort and convenience to young people.
Among them, Honda's first TJA traffic jam assist function cooperates with the ACC active cruise control system, which can realize steering assistance in the full-speed domain, especially in the case of low-speed congestion, the vehicle can sense the vehicle ahead and the driving line through the camera and radar, and realize automatic following. Drive ahead and keep in the middle of the lane to reduce the user's driving load.
It is worth mentioning that this system is not unique to the high-end models, and has been installed in all the sharp and hybrid models.
In addition to the three intelligent cores, the new Accord has evolved on the basis of the original youthful design aesthetics to create a car experience with "more sports aesthetics and more technological connotations".
In terms of styling design, the new Accord has strengthened its youthful charm on the basis of the well-recognized aesthetic appearance.
With the matching combination of wing-type LED headlights and LED streamer turn signals, the texture of details is prominent; the taillights have been newly designed to enhance the sports atmosphere; the new 18-inch sports wheels also show a high-level sports texture, igniting speed and passion.
In addition, to cater to young people’s pursuit of the ultimate dynamic, the new Accord has added a new Magic Night Sports Kit. The front face features a personalized and sporty black-plated three-bar grille, a wide opening shape, with wing-type LED headlights and LED streamer turn signals. Elegant cool black is more youthful.
Rui·Hybrid also added the e: HEV exclusive personality logo, with a new blue-bottomed car logo, a sporty fin-shaped exhaust pipe and other exclusive designs.
Sitting in the car, the new red interior that catches your eye, once again enhances the sports vision.
The integrated intelligent technology center console is equipped with intelligent equipment such as a 10.25-inch suspended center control screen and wireless charging.
The new Accord is also equipped with one-button lift (with anti-pinch function) for the entire car window, which is convenient and practical for daily travel.
The Sharp Hybrid version is equipped with an exclusive intelligent HUD head-up display system and SBW push-button electronic shifting system, showing full technological charm.
At the moment when the automobile industry is undergoing great changes, the new Accord is based on the Honda CONNECT 3.0 intelligent guidance interconnection system, and cooperates with the upgraded Honda SENSING safety super-sensing system and SPORT TURBO+SPORT HYBRID intelligent dual power matrix. The "intelligent system" with interconnection, intelligent safety, and intelligent power" as the core demonstrates its "intelligent benchmarking" strength in the field of B-segment vehicles and once again leads the upward breakthrough in the mid- to high-end sedan market.
This evolution allows young people to enjoy the real, tangible and tangible high-value car enjoyment.
At the moment when youthism is popular, the new Accord caters to the needs of young people, thinks what young people want, and gives them what they need. It is precisely the "hot-selling password" for the new Accord to remain the leader of the B-segment car.