Yangcheng Evening News reporter Lin Xi and intern Pan Guiyi

  After more than 8 months, on the evening of April 11, the State Press and Publication Administration announced the approval information for domestic online games in April 2022.

There are a total of 45 game version numbers that have passed the review, and the review time is displayed as April 8, 2022.

These include 37 mobile games, 5 client games, 2 casual puzzle mobile games, and 1 Switch game.

This is the first game version number issued by the National Press and Publication Administration since July 2021, with an interval of 263 days and more than 8 months.

  Related concept stocks have soared

  A reporter from the Yangcheng Evening News saw that among the list that passed the review were Sanqi Mutual Entertainment's "Dream Voyage", Xinxin Network's "Party Star", Thunder Network's "Tower Hunter", "Box Fission", Friendship Time "Relic No. 0", Youyou "Three Kingdoms of Youth: Pocket Battle" by Zuowang, Zhongqingbao's "Stonecaster", 4399 "Above All Things: Awakening", Xishanju "Jianwang 3: Origin", Lilith "Life Party", Baidu's "Attack Rabbit" ",and many more.

  Among them, the A shares involved include Youzu Network, Sanqi Mutual Entertainment, Gigabit, Zhongqingbao, Phoenix Media, etc.; Hong Kong shares include Xinxing Company, Chuangmengtiandi, Baidu, etc.

The market opened on the morning of the 12th, and the daily limit of Youzu.com. The stock prices of Zhongqingbao, Sanqi Interactive Entertainment, Gigabit, Xinxin Company, and Chuangmeng Tiandi all rose sharply. The stock prices of Hong Kong stocks such as Tencent, NetEase, and Bilibili also rose.

In the US stock market on the evening of April 11, the stock prices of game-related concept stocks Huya, Douyu and other companies have risen.

However, at the close of the day, the stock prices of companies such as Sanqi Mutual Entertainment fell and turned green.

  It is understood that the last domestic game version number was issued in July 2021.

In the past 8 months, the domestic game industry has also been greatly affected.

Teng Hua, general manager of Gamma Data, told reporters that the issuance of the new version number is undoubtedly a great benefit to the entire industry.

However, judging from the performance of today's sectors, both the capital market and enterprises will become more rational, which is also conducive to the return of the entire industry to a state of compliant and reasonable development.

  The "battle" for the version number behind the benefits is more intense

  The "restart" issued by the game version number is an excellent "stimulant" for the game industry.

However, some people in the industry believe that the competition for version numbers will be more intense in the future.

In fact, due to the suspension of version number issuance, most game companies have taken on a lot of operating pressure, and some small and medium-sized companies have even laid off or closed down.

  Zhang Yi, CEO of iiMedia Research Consulting, believes that online games did have negative impacts to varying degrees before, but they have undergone various adjustments. The "restart" of the version number this time will undoubtedly help game products enter the track of compliant development.

However, the resumption of the release of the version number will not have an immediate effect.

In the case of a smaller volume, it may mean that game companies will face a more intense "battle".

  Teng Hua, general manager of Gamma Data, told a reporter from the Yangcheng Evening News that during the months when the version number was suspended, some companies did not rush to launch products with a version number, because many companies were still adjusting product strategies and innovating gameplay. , to prepare for better market performance of the product.

This just shows that although the version number is very important, it will not work if only the version number ignores the content, gameplay, and innovation.

"Only by digging deeply into the needs and preferences of users, and making high-quality and fun products attentively, can they be favored by the market."

  Why not Tencent and NetEase?

  The game version number was restarted after 8 months. The two giants of online games, Tencent and NetEase, were not included in the first batch, which attracted a lot of attention.

Teng Hua believes that the absence of Tencent and NetEase's version numbers may be a factor in the order of applications.

Another point of view is that Tencent and NetEase should have a lot of version number resources before, and they do not have to seize this window period.

  In recent years, the domestic game industry has undergone multiple rounds of reshuffles. Small and medium-sized game companies have accelerated their clearing, and many game companies have embarked on the road of going overseas.

The "2021 China Game Industry Report" shows that last year, the actual sales revenue of China's self-developed games overseas market reached 18.013 billion US dollars, an increase of 2.563 billion US dollars compared with 2020, a year-on-year increase of 16.59%.

Judging from the average growth rate in the past five years, the share of Chinese games going overseas has shown a steady upward trend, and overseas games have maintained good growth in terms of user downloads, usage time and user payment.

  Zhang Yi pointed out that although the current version number has been restored, the most important point in the application for a version number is compliance with the content. In the future, if game companies want to gain more opportunities, they should ensure that they resolutely resist non-compliance. Only in this way can we help the healthy development of the game ecology and let the game play its cultural value.

  According to Tianyancha data, as of now, there are more than 372,000 game-related companies in my country, of which 91,000 will be newly registered in 2021, a growth rate of 35.4%; from the perspective of geographical distribution, the number of related companies in Guangdong, Jiangsu and Shandong is The most, with 95,000, 29,000 and 21,000 respectively.