Sino-Singapore Jingwei, April 14th. Hainan Coconut Group's official Weibo released a controversial recruitment advertisement at noon on the 12th. On April 14th, related topics were listed on Sina Weibo's hot search list.

　　Coconut's latest recruitment advertisement poster continues its consistent "earth-flavored" style. The content of the copy shows, "Coconut Group's school for training the general manager and deputy general managers will recruit students again. There are no restrictions on majors, only writing is required, and there is a car and a Housing, high salary, promising future, and the ability to get rich. After graduation, he will contract a job and be promoted to the vice president of the group with an annual salary of 1.08 million yuan. If he contributes, he will be rewarded with 6 million sea-view houses, 10 million villas, and bonus equity.”

　　At the same time, Coconut also released the salary standards for different educational backgrounds: the annual salary of undergraduate students in the first year is 168,000, the annual salary of master students is 252,000, and the annual salary of doctoral students is 336,000. , the annual salary of doctoral students will reach 543,400, 815,200, and 1,086,900 respectively.

　　Hainan Coconut Group Weibo on April 12, 2022, screenshot source: Sina Weibo.

　　Once the above-mentioned job advertisement was released, it quickly aroused heated discussions among netizens.

Some netizens complained, "I thought I was standing next to a telephone pole", "This style is like a scam", "Obviously it is a good product, and the advertisement looks like psoriasis"; some netizens said, "I like your simplicity and clarity"" This treatment is very exciting" "I want to work, the salary is attractive"; some netizens mentioned, "Similar job advertisements in 2021 were criticized by the media, and Coconut returned."

　　Screenshot source: Sina Weibo

　　Sino-Singapore Jingwei noticed that on March 25, 2021, the official Weibo of Hainan Coconut Group once released a similar recruitment advertisement. In contrast, the new version of the recruitment poster only modified 3 copywriting, such as "There must be beautiful and handsome guys chasing" to " Promising and able to get rich”, “20 students in the second phase” was changed to “30 students in the third phase”, and “11 consecutive years” was changed to “12 consecutive years”.

　　Hainan Coconut Group Weibo on March 25, 2021 (deleted), screenshot source: Sina Weibo.

　　The old poster also caused heated discussions among netizens. On March 31, 2021, the Hainan Provincial Market Supervision Bureau announced that it would conduct an administrative interview with the relevant person in charge of the Coconut Group.

The above-mentioned advertisements released by Coconut Group violated the relevant provisions of the Advertising Law and caused adverse social impact. Hainan Provincial Market Supervision Bureau has recently filed a case for investigation of Coconut Group's illegal advertisements.

　　According to the national enterprise credit information publicity system, Coconut Group was fined 400,000 yuan for obstructing social public order or violating good social customs.

The date of making the administrative penalty decision is April 30, 2021, the public announcement date is June 9, 2021, the document number of the administrative penalty decision is Qiongshi Jianchu [2021] No. 19, and the authority making the administrative penalty is Hainan Provincial Market Supervision and Administration Bureau.

(Sino-Singapore Jingwei APP)