Zhongxin Finance, April 13. The Ministry of Finance's website issued a notice on the 13th to support the implementation of county-level commercial construction actions.

Among them, it is clear that the Ministry of Finance, the Ministry of Commerce, and the National Rural Development Bureau are scheduled to support the implementation of county-level commercial construction actions from 2022 to 2025.

  The circular proposes that by 2025, a county-level commercial system will be established and improved, with county towns as the center, townships as the focus, and villages as the base.

In qualified areas, it is basically realized that there are comprehensive commercial and trade service centers and logistics distribution centers in counties, commercial centers in towns and villages, and express delivery in every village.

Urban and rural production and consumption are more closely connected, the channels for industrial products to go to the countryside and agricultural products to the cities are more smooth, and farmers' income and rural consumption continue to increase.

  The county-level commercial construction should be adapted to the level of local economic development, doing the best it can and doing what we can, mainly focusing on the market vacancies and weak links in the county-level commercial system, giving play to the role of the county and township as a hub and node, and accelerating the completion of infrastructure. And the shortcomings of public services, radiation drives the overall improvement of county-level commerce.

  The main directions of bootstrap support are as follows:

  (1) Make up for the shortcomings of county-level commercial infrastructure.

Focusing on towns with relatively large populations, support the upgrading and transformation of a number of commercial and trade centers, large and medium-sized supermarkets, bazaars, etc., and improve facilities and equipment such as refrigeration, display, packaging, settlement, and food processing.

Encourage chain business circulation enterprises, e-commerce platforms, etc. to settle in rural areas, strengthen digital empowerment, develop chain operations and e-commerce, expand new forms of consumption and new scenarios, and create township business clusters.

  (2) Improve the three-level logistics distribution system in counties and villages.

Give play to the role of county and township logistics hubs, support the construction and transformation of a number of county-level logistics distribution centers and township express logistics sites, improve warehousing, sorting, packaging, loading and unloading, transportation, distribution and other facilities, and enhance the ability to radiate to the countryside.

Integrate logistics resources such as county-level postal services, supply and marketing, express delivery, and commerce, give full play to the advantages of self-built logistics of chain commerce and circulation enterprises, and carry out joint logistics and express delivery services such as daily consumer goods, agricultural materials to the countryside, and agricultural products to the city, so as to reduce logistics costs.

  (3) Improve and optimize county-level consumption channels.

Guide large-scale distribution enterprises to sink into the supply chain, deploy a number of county-level pre-warehouses, logistics warehousing and other facilities, and provide services such as direct supply and direct sales, centralized procurement, unified distribution, and inventory management, so that farmers can directly purchase good products and new products.

Encourage local commercial and trade circulation enterprises to set up joint procurement platforms and increase the intensity of commodity delivery in rural areas.

Develop a variety of formats such as shopping, catering, parent-child, entertainment, agricultural materials, etc., and undertake citizens to go to the countryside and farmers to go to the city for consumption.

  (4) Enhancing the upward mobility of rural products.

Guide commerce, e-commerce, express delivery, and logistics enterprises to focus on rural products, build commercialized processing facilities such as sorting, pre-cooling, primary processing, and distribution, strengthen the application of standards and brands, and improve the conversion rate of rural products.

Integrate the existing county and rural e-commerce service outlets, coordinate product development, design, marketing, branding and other services, expand the upstream channels for rural products, and improve the application level of rural e-commerce.

  (5) Improve the quality of life service supply.

Guide rural postal, supply and marketing, e-commerce, and business circulation enterprises to transform from traditional wholesale and retail to comprehensive services, integrate services such as shopping, meal ordering, housekeeping, job agency, leasing, and intra-city distribution, and improve the convenience and convenience of community and village life services. service quality.

Guide the cross-border integration of commercial and trade circulation, e-commerce, life services and modern agriculture, rural tourism, processing and manufacturing and other characteristic industries, and enhance the function of the service industry to promote production, promote circulation, and expand consumption.

  The notice proposes that provinces should follow the above directions, coordinate relevant policies and funds according to local conditions, refine the content of county-level commercial construction, and implement them into specific projects.

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