[Explanation] In recent years, digital collections called NFTs (non-fungible tokens) have become popular around the world.

According to statistics, there are currently more than 50 digital collection platforms officially launched in China, and companies such as Tencent have successively launched digital collection distribution platforms.

What are digital collections?

Why is it so hot?

On April 11, the reporter connected with relevant experts.

Experts told reporters that digital collections are a digital collection market formed based on blockchain technology.

  [Concurrent] Ma Jihua, Telecom and Internet Analyst

  We can think about it in a different way, that is to say, many people offline are collecting stamps, collecting antiques or collecting books. Moving to the Internet, one result is that anyone can create their own work.

Whether it is a video, a picture, a text, or even a virtual voice.

After it is posted on the Internet, some people will collect it, so this is a digital product, and people will collect it digitally.

There should be no essential difference between actual and offline, and it is still the same concept.

But it is only a market for a digital collection based on the current technology of blockchain.

  [Explanation] At present, digital collections are popular with many young people. A buyer told reporters that he has been familiar with digital collections since the beginning of 2021, and decided to start investing in March this year.

  [Same period] blogger Xiao Beishan again

  I am all around to buy digital collections because I am an art blogger NFT.

In fact, I started to understand NFT in 2021, but I really went to buy it seriously. In March (2022), there were two projects with great influence, and the result was a lot of money.

  [Explanation] The buyer told the reporter that in his opinion, there are two types of people who invest in digital collections.

  [Same period] blogger Xiao Beishan again

  I have observed two types of people in this market. One type of person is originally a collector in the real world who likes to collect art, so he is still a collector in the NFT circle, not the so-called speculation NFT, but this collector is a very small part, and most people enter this market with a speculative mentality.

  [Explanation] At present, digital collections cover many fields such as sports and art.

The Palace Museum, the National Museum, the Henan Museum and other institutions have also successively launched digital collection services for their collections.

Why are digital collections so popular?

Experts say the popularity of digital collections is closely related to the lifestyles of young people.

  [Concurrent] Ma Jihua, Telecom and Internet Analyst

  This digital way of life is now accepted by most people, especially young people nowadays.

For example, many people buy "skins" and what coins do they buy, in fact, it is similar.

Well, as a lot of people, as a speculative psychology or investment psychology, since this trend already exists, I can't fall behind. I go to buy and hide it, and after I get it, it will appreciate in the future. This is There are also many ideas about financial management or investment.

  [Explanation] Experts reminded that although digital collections are currently relatively popular, the market is mixed, and buyers need to keep their eyes open for careful investment and rational review.

  [Concurrent] Ma Jihua, Telecom and Internet Analyst

  What I'm afraid of is that I'm getting up very fast now when I expect it.

So mixed up, a lot of it is not fake, but the factors of speculation and speculation will be very large.

So currently participating in this market, there will actually be a group of people "falling" into the "pit", just like we said that the original fried shoes are the same.

  Reported by Chi Hanyu in Beijing

Responsible editor: [Li Ji]