Jay Chou posted, "As a result, the monkey that my eldest brother gave me was stolen by a phishing website. I thought April Fool's Day was joking with me... But I went to check it, and it was really gone... #EveryonePlease be careful#This is not a April Fool's Day joke"
Recently, Jay Chou posted that the BAYC #3738 NFT he had previously received was stolen by a phishing website, and attached the labels "Everyone please be careful" and "This is not an April Fool's Day joke".
How should Jay Chou defend his rights? This also detonated the topic of digital collections.
Jay Chou lost the NFT collection "Boring Ape" presented by a friend.
When it went online on April 30, 2021, it was priced at about $200 a piece, and 10,000 generated cartoon apes were sold out that night.
As one of the most popular projects in the NFT market, celebrities such as NBA star Stephen Curry, singer JJ Lin, Justin Bieber, Jay Chou, Madonna and so on have started to use Boring Ape NFT avatars.
Among them, the price of the boring ape NFT purchased by Justin Bieber reached 8.3 million yuan.
It is reported that after the NFT was transferred from Jay Chou’s address, it changed hands many times in just one hour.
Calculated at the current price, the value of Jay Chou’s stolen NFT is equivalent to over RMB 3.2 million.
In this regard, a professional analysis said that Jay Chou authorized the private key to a third-party platform when paying money, but he did not expect that this was a phishing website, and things were stolen.
Due to the privacy features of NFTs, there is little chance of getting them back.
Driven by the participation of stars, behind this "monkey" is the "hot" wealth myth.
Up to now, in the secondary market transactions, the total sales of the Boring Ape NFT project has exceeded 1 billion US dollars, the total market value has exceeded 3.5 billion US dollars, the number of transactions has exceeded 10,000, and the market base price is nearly 350,000 US dollars.
Why are young people keen to spend so much money on a avatar?
An NFT is actually a digital asset that is bought and sold online, including art, real estate, music or video.
In recent years, in China, not only Internet platform giants have entered the field, but also a large number of start-up companies have built platforms, attracting countless individual creators, artists, museums, and brands of various sizes to release digital collections.
Some people even say that "everything can be digitally collected".
Forbidden City Taihe Rui Beast direct purchase for 29.9 yuan, would you buy it?
Recently, the digital collections launched by the Palace Museum Culture on the digital collection channel of the Ali Assets platform have also attracted attention.
In addition, the sheep head of the twelve animal heads of Yuanmingyuan, which has been missing for many years, "appeared" at the auction, and the hammer price was 8,141 yuan.
What consumers buy at a high price is just a virtual animation with a unique global code.
Can't get the real thing, is this buying a loneliness?
Digital collections use blockchain technology, corresponding to the unique digital certificates generated by specific cultural works and artworks, and on the basis of protecting their digital copyrights, to achieve authentic and credible digital distribution, purchase, collection and use.
The reporter noticed that some digital collections such as trendy games, emoticons, and music are in line with the consumption habits and aesthetic needs of young people, and the acceptance of this by the Z generation group is quite high.
The case in the field of music consumption is easier to understand.
In 2021, the 20th anniversary vinyl NFT of singer Hu Yanbin's classic work "The Monk" will be released on the QQ music platform, creating a precedent for the release of digital collections on domestic mainstream music platforms. 2001 limited digital vinyl records were quickly sold out.
For cultural and museum units, scenic spots, etc., combining traditional culture with digital technology, the development of digital collections not only provides a new display and publicity method for IP, but also obtains economic benefits.
Digital collections and physical collections are also colliding.
Such a scene is unbelievable - the painting "Hsinchu" by Leng Jun, the leader of the contemporary Chinese hyperrealism school, was burned on the spot, and a digital collection was created, which was sold for 400,000 yuan.
The purpose of burning the original works is not to leave hidden copyright risks for buyers and to ensure that this digital collection is the only work online and offline.
Only by doing so can the market value of digital collections be maximized.
The question is, if the ancestral jade pendant is to be digitally collected, the physical object must be destroyed?
For creators, according to different agreements with the platform, within a certain period of time, the author will receive royalties for every sale of digital collections, and artworks can be freely circulated between artists and the public, attracting many artists to participate in it. .
Artist Pak has reportedly created a digital collection project called "Merge."
Buyers can buy balls at will, unlimited quantity.
But a buyer ends up owning only one ball - if two "Merge" are bought, the two small balls will merge into one ball, and the ball's volume and color will change.
The entire work will constantly change as you trade.
As of February this year, this work has sold 580 million yuan, making it the digital collection with the highest turnover so far.
At present, my country's digital collection market is still in the early stage of development, and there are problems such as unclear ownership, uneven content quality, and difficulty in protecting consumers' rights and interests.
When the cost of production and reproduction is low, and scarcity is doubtful, many collectors still believe in traditional collection methods, and it is not surprising that digital collections are not considered for the time being.
But if you buy it, you can not only appreciate it, but also add applications such as copying, distribution, and information network dissemination.
Earning profits through hype and transfer, the chaos caused by this also needs urgent attention, and the application of technology needs to be regulated by law.
Some public accounts involving digital collections have been banned recently.
The Tencent WeChat team responded on March 30 that according to relevant national regulations, in order to prevent the risk of speculation in virtual currency transactions, the WeChat public platform has standardized and rectified public accounts and small programs for speculation and secondary sales of digital collections.
Xu Niansha, a member of the National Committee of the Chinese People's Political Consultative Conference, suggested strengthening the copyright protection of digital collections, effectively supervising the distribution of digital collections, and establishing an access system for digital collections trading platforms.