It's not just lines of code that make people pay for real money
After spending 80,000 players, what did they get? Where did the operator who became a monk make money?
What is a digital collection?
Simply put, it is to put your photos, voices, texts and videos on the blockchain and turn them into unique, indivisible and rare digital works. A non-tamperable ID number.
Pictures, audios, videos... These items can all be digitized, and NFT itself is a technology, a "non-fungible token" on the blockchain.
After reading the explanation of terms, you may not understand it. After reading the stories of the following three people, you will know why the digital collections that have attracted much attention are so popular.
The interview with Cris was originally about 1 pm. He suddenly told me that it would be postponed by half an hour because he was too busy a few days ago and forgot to grab a digital collection at 1 o'clock that day - "The Tenth of the Yuanmingyuan" auctioned by Ali. The Horse Head of the Two Beast Heads.
However, at 1:03, Cris's WeChat rang, "Now you can (interview)".
10,000 copies of "Horse Heads" were sold out in just one minute. Cris sent a screenshot with the words "No Stock at the moment" on a red background. The collection with the most attention in the month, how many people line up."
While talking, Cris set three more alarm clocks. In the next week, Ali Auction will release three collections of the same series of mouse head, rabbit head and tiger head. In Cris's opinion, 30,000 copies will always be lucky.
According to the data of the Toubao Research Institute, based on the sales of AntChain and the growth rate of global digital collections, it can be predicted that the market size of China will reach 29.52 billion yuan in 2026.
When the vast majority of people around them are confused about digital collections, taking Cris as an example, a small number of entrants with different identities, ages, resumes and backgrounds, whether confident or blind, have already put considerable enthusiasm and Energy bets on the "desktop" of digital collections.
And digital collections are gradually tied to each link in the chain, and these participants are obviously ready to live with the opportunity and are willing to suffer or enjoy the results.
Friends around Cris are a little afraid to meet him recently, because even if they have afternoon tea, they are "talking about digital collections half the time." According to Cris himself, this "desire to share" is really "overwhelming Can't hold back."
A few close friends have almost all been shown the collection called "Black Rock Eaters Eating Pomegranates", and the picture is nothing special. A person with a graffiti style is holding half a pomegranate and stuffing it into his mouth.
But this collection is the best proof of Cris's "vision". When it was put on sale on the "Only Art Platform", Cris spent 199 yuan to buy it. Can't sell it to him for 30,000 yuan, "now it has become SR level".
However, Cris ignored it. For him, the sense of superiority that "no one has what I have" is the most important thing.
Facts have proved that many collectors have entered digital collections because of this uniqueness and "can show off".
Based on blockchain technology, each digital collection has its own attribute value and number. This one I own is unique.
It is also purely accidental that Xiaoxin became attached to the digital collection.
In August and September last year, she went to Baima Lake to work on errands, and it happened that the "China International Copyright Exhibition" was held on the spot. One of the exhibitions mentioned digital collections.
I watched it at the time, but a few days later, a friend of Xiaoxin just developed an APP called Painting Edition, which specializes in digital collections, "I went up and bought two paintings, but I couldn't keep it anymore... "
So far, Xiaoxin has spent 70,000 to 80,000 yuan on digital collections, of which the most expensive collections are several thousand yuan, and the cheapest ones are more than a dozen or 20 yuan.
She is not short of money, she always has a standard for starting collections, "it must be in line with my aesthetic taste".
For example, Xiaoxin bought several collections of Feng Zikai's comics, "In this era, the sense of healing that Feng Zikai painted is even more precious. As for whether the prices of these paintings can increase in the future, I really don't care much."
Wang Zijian is a digital collection collector who was interviewed by a self-media a while ago and became popular. His most "cheerful" move was to spend 8888 yuan to buy the digital collection "Running" of the big V "Genius Little Panda".
Wang Zijian said, "Genius Little Panda" is an internet celebrity that he has been following since high school, and he has a certain emotional factor. "And his traffic on Weibo has always been stable, which is the value attached to the collection."
According to the statistics of foreign digital collection research institutions, the number of collectors who devote themselves to digital collections has been on the rise.
A few days ago, through a friend’s introduction, the reporter entered the WeChat group of users of a digital collection platform. Only after chatting did he realize that there were already 11 “full” groups of 200 people on the platform. The most frequent discussions in the group were basically. All of them exclaimed, "Hey, I haven't grabbed the XX collection again."
The moment he signed the agreement with the world-class intangible cultural heritage Longquan Guanyao, Zheng Peng let out a sigh of relief. He sent a photo to his partner, and the other party replied with eight words - "Cow! Have a drink to celebrate tonight!"
The two senior advertisers could never have imagined that in just half a year, they had transformed from a public relations company that made plans, set up stages, and carried background boards, and ate the dividends of digital collections.
Public relations companies belonging to traditional industries are already very introverted. Coupled with the occasional wave of epidemics, in the second half of last year, Zheng Peng had already lost four or five hundreds of thousands of Cases, "A friend of mine, I directly closed my performance company and joined Baozipu."
From then on, Zheng Peng realized that no change would be a dead end.
In September last year, Zheng Peng inadvertently saw a piece of news saying that Zuckerberg was doing his best to deploy the Metaverse. That afternoon, he set a task for everyone in the company group - everyone used various methods and Channels, go to me to understand the Metaverse.
Zheng Peng also specially copied the movie "Ready Player One" and took the employees to watch it in the conference room, "I told them repeatedly, don't think that the metaverse is far away from us, but it may come to us suddenly. around."
In the process of paying attention to the Metaverse, Zheng Peng also gradually learned about digital collections, especially the news that NBA star Curry spent $180,000 to buy a digital avatar, which completely refreshed Zheng Peng's understanding of digital collections. Is it because people are stupid and have more money, or is it a trend?"
In November last year, Ali Ant Chain began to issue digital collections. Zheng Peng registered an account and went to see it every day. What collections did he push?
What is the price?
How many people buy it?
Until February of this year, Jiang Nanchang shouted that the first shot of China's Metaverse was going to be fired. Zheng Peng knew that there was no need to discuss whether "digital collections are an outlet". Now, what should be considered is, how does the company enter this field?
What can I do after I get in?
One night, Zheng Peng and his partners discussed by the West Lake until 1 am.
Do IP side?
Impossible, IP parties are basically museums and famous artists; to be a platform?
Without this capital and technical strength...the last two people add up, then they will be operators. In the initial stage of any emerging industry, a good operator is inseparable. From the previous e-commerce to live broadcast, this is the case.
"To be an MCN company in the digital collection industry", with this goal, Zheng Peng established a technology company.
Just after the Spring Festival holiday, the company signed a contract with a famous domestic painter. Zheng Peng still remembers the scene of the first time he went to talk. He talked for half an hour, and finally the painter looked confused: "So...how to do it? ?"
Zheng Peng asked the painter to choose four paintings, and then got the high-definition scans, accompanied by the description of the text, and released them directly on a certain "waist platform".
After more than an hour, Zheng Peng found that there was more than 900 yuan in the sales account. Based on the unit price of 20 yuan, it was equivalent to about 50 copies (after deducting the platform fee).
Excited, Zheng Peng immediately contacted the artist, and the two sides jointly decided to promote it.
In the end, this series of digital collections allowed the company to earn the first pot of gold in the field of digital collections - 40,000 yuan.
Like Zheng Peng, many people entered the digital collection industry chain with a "try it out" mentality, trying to find opportunities in the beginning of Hongmeng, and then quickly formed a delicate survival structure.
As an operator, the most difficult thing is not to find IP, but how to turn this IP into a digital collection smoothly and steadily realize it.
Not long ago, Zheng Peng just signed the IP of Baogong Temple in Kaifeng, Henan. The person in charge of the other party is in his 50s. Halfway through the online meeting, he still seems to be full of doubts. He said to Zheng Peng, "Why don't you fly over here? , let's talk face to face?"
At this time, the son of the person in charge, a post-90s generation, just arrived at the meeting site from outside. After listening to Zheng Peng's speech, the young man seemed very interested.
The next day, Zheng Peng received a call from the other party and made an appointment!
Sign the contract directly!
"Look, the post-90s generation understood our gameplay in seconds. Indeed, they are also the main consumers of digital collections."
Just a few days before the interview, Zheng Peng just signed the IP of the world intangible cultural heritage-Longquan Guanyao. A bunch of ideas are running in Zheng Peng's mind every day. On; another example, let the contemporary animation art and Longquan Guanyao mix and match... "There is nothing impossible, this is the greatest possibility of digital collections." Zheng Peng said.
Our reporter Chen Yuhao