Many cities have revitalized and utilized industrial heritage to create cultural and creative blocks, theme museums, leisure and entertainment venues...
How can the "living" industrial heritage go on fire?
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In recent years, cultural tourism projects born out of industrial heritage have become popular in many parts of the country, and industrial heritage tourism has accelerated development.
Tourism has awakened industrial heritage, but in order to become a real tourism hotspot, it is necessary to further improve the level of activation and utilization and seek development in various modes.
In the past Qingming Festival holiday, the high-altitude trail in Shougang Park, which was transformed from an industrial pipe gallery, was opened to tourists for the first time. Many people climbed the trail and overlooked the spring in the park, and they could also see the ski jumping platform "Xue Feitian" from another angle.
Riding on the "Dongfeng" of the Winter Olympics, "Industrial Disney" Shougang Park has become one of the popular scenic spots for domestic industrial heritage tours.
Beijing 798 Art Zone, Shougang Park, Chongqing Eling II Factory Cultural and Creative Park, Sichuan Eastern Suburb Memory Scenic Spot... The reporter noticed that in recent years, cultural tourism projects born out of industrial heritage have become popular in many places across the country, and industrial heritage tourism is accelerating develop.
The sense of age has turned into an "industrial style"
"I'm very happy to see that the factory has come back and so many 'jokes' have been added." Recently, in Chongqing's "Ninth Street has a unit" Wenchuang District, a retired employee of Chang'an Machinery Manufacturing Factory said: the reporter said.
After the "Nine Streets have a unit" opened at the end of last year, it quickly became another new tourist "check-in place" in Chongqing.
The block was renovated on the former site of Chang'an Machinery Manufacturing Plant. On the basis of fully retaining the original factory structure, trendy elements were integrated into it, and it was planned to be a night market street in the factory area.
Entering the block through the factory gate with a sense of age, the reporter saw slogans and hand-painted posters on the wall. The workshop, reading room, workers' club and other furnishings were reproduced, making people feel like they were in a state-owned factory in the past.
As soon as you turn around, the design elements full of modern style come to you again. The trunk market, cafes, craftsman workshops, etc., give this place another aesthetic feeling.
Combining old industrial sites with modern art design and transforming them into cultural and creative blocks and building industrial heritage parks have been common across the country in recent years.
Beijing 798 Art Zone, Shougang Park, Chongqing Eling II Factory Cultural and Creative Park, Sichuan Eastern Suburb Memory Scenic Spot... A large number of industrial heritages have been transformed into new scenes with sightseeing, leisure and tourism functions through protection and reuse. Visitors are welcome.
Industry insiders said that industrial heritage tours cater to the needs of different groups. The memories of the elderly are awakened in these scenes, and there is a sense of nostalgia for "recalling the past"; young people can learn history here and experience the collision of old and new things. Novelty, the old sense of age has turned into a fashionable "industrial style" in their eyes.
Tourism awakens industrial heritage
With the development and progress of the social economy, many industrial plants that played an important role in the past have been shut down and gradually abandoned.
With the help of tourism, many industrial heritages have been awakened and "lived".
Tourism expert "Wild" is an industrial heritage travel enthusiast. The reporter saw pictures of industrial heritage all over the country on his mobile phone.
"Industrial heritage is both landscape and culture, both vicissitudes and fashion, and this diversity is very appealing to me," he said.
In different places, the cultural and tourism transformation paths of industrial heritage are different.
Guangdong Zhongshan Qijiang Park was rebuilt on the former site of Guangdong Zhongshan Shipyard. The designers combined natural elements with industrial elements to turn the old factory into an aesthetic living and leisure space.
Shanghai Yangshupu Industrial Zone has designed Shanghai's largest industrial wharf area as a "waterside tourist belt". It is equipped with high-end casual dining, cafes, bars and food and cultural streets. It is very suitable for tourists for leisure and shopping.
The relevant person in charge of the National Industrial Tourism Alliance said that industrial heritage is an integral part of urban culture, usually with regional uniqueness, and must be remodeled and recreated according to local conditions under the premise of full protection.
The national level has been actively supporting the development of industrial tourism and the protection of industrial heritage.
Last year, eight departments including the Ministry of Industry and Information Technology jointly issued the "Implementation Plan for Promoting the Development of Industrial Culture (2021-2025)", proposing to continue to carry out the identification of national industrial heritage and release the list of national industrial heritage.
At present, five batches of national industrial heritage lists have been announced.
Not only "live", but also fire
The reporter learned that the main modes of domestic industrial heritage transformation are: transforming the industrial heritage into a creative industry park and a modern art area, establishing an industrial-themed museum, and building it into a place for people's daily leisure and entertainment.
"Diversified modes can make industrial heritage tourism continue to be popular." The relevant person in charge of the Regional Tourism Development and Planning Research Institute of China Tourism Academy said that the visit function is relatively basic, and it can only solve the problem of "living" industrial heritage.
It is also necessary to deeply integrate elements such as participatory format design, cultural and creative industry implantation, high-tech technology utilization, festival planning and other elements in order to make industrial heritage truly become a tourist hotspot.
The above-mentioned person in charge further stated that, for example, the 798 Art District in Beijing is known as a successful example of the transformation of domestic industrial heritage. Many cities have copied its model and are developing in the direction of transforming industrial heritage into cultural and creative parks, which attracted a wave of early stage development. Traffic, but there may be a problem of weak operation in the future.
The "Implementation Plan for Promoting Industrial Culture Development (2021-2025)" proposes to integrate the industrial heritage into the urban development pattern in combination with local resource characteristics and historical inheritance, and maintain functional coordination and style unity.
Encourage the use of industrial heritage and old factory resources, build industrial heritage parks, industrial museums, create industrial cultural industry parks, characteristic blocks, innovation and entrepreneurship bases, cultural tourism consumption places, and cultivate new industries such as industrial tourism, industrial design, arts and crafts, and cultural creativity. Business formats and new models, and constantly improve the level of activation and utilization.
In the second half of last year, Chongqing, an old industrial city, issued a plan for the protection, utilization and transformation of industrial heritage, and proposed to turn the "industrial rust belt" into a "life show belt".
Chongqing will establish 140 industrial heritage protection and utilization lists, set up 14 industrial heritage related museums, build 8 industrial leisure experience blocks and 17 industrial cultural and creative industrial parks, build 8 industrial heritage parks and 12 industrial tourism scenic spots, and form 7 industrial heritage parks. It will create an industrial heritage boutique tour route, cultivate 17 industrial heritage brands, and strive to create an important demonstration area for industrial heritage protection.
Reporter: Huang Shiqiang