With the continuous emergence of new technologies, new formats and new models, new occupations are constantly being derived.
Various vocational training institutions also launched various training courses, and the vocational training market continued to heat up.
Accompanying the heating up of the vocational training market is the frequent occurrence of industry chaos.
Some institutions make false propaganda and induce consumption, some institutions help students to obtain academic qualifications to meet the registration requirements for vocational skills exams, and some institutions even type "you can participate in training after paying money", "quick evidence collection", and "high salaries" gimmick admissions.
Taking advantage of policies to create admissions gimmicks and endorsement in the name of industry associations
Before and after the promulgation of the "Family Education Promotion Law", various kinds of training in the name of "Family Education Instructor" and "Family Education Guidance Qualification Certificate" for enrollment promotion increased.
Training institutions such as Zhonggong Medical Examination Network, Beijing Insurance Education Kaikai Bar and other training institutions under Zhonggong Education have set up related training services.
It is understood that the certificate obtained after participating in the "Family Education Instructor" and "Family Education Guidance Qualification Certificate" is only a vocational training certificate, not a vocational qualification access certificate.
To this end, this magazine inquired about the National Vocational Qualification Catalogue (2021) issued by the Ministry of Human Resources and Social Security, which does not include family education instructors.
There are also many training institutions that will advertise themselves in the name of being the designated institution of the China National Personnel Training Network (referred to as "National Training Network").
In fact, on January 14 this year, "Guopei.com" clearly stated in the "Statement on the Training of Family Education Instructors": "In view of the serious adverse effects caused by exaggeration and false propaganda by various training institutions at all levels in society , Guopei.com has decided to rectify its channels from now on, and take legal measures against the main body of infringing acts involving false propaganda and promises of Guopei.com, investigate their legal responsibilities, and safeguard their legitimate rights and interests."
"Many institutions take advantage of consumers' lack of understanding of policies and occupations to create gimmicks and deceive consumers." According to Mr. Ma, who has been engaged in vocational training for many years, due to the country's emphasis on carbon neutrality and carbon emissions, currently Many training institutions will also conduct propaganda in the name of "Carbon Emission Manager Training".
According to the Black Cat Complaint Platform, there have been more than 100 complaints about "Carbon Emission Manager Training". In terms of frequency, the number of complaints has increased since November 2021, and most of the complaints involve running away of institutions, false publicity, and difficulty in refunding Wait.
During the investigation, the reporter also found that there are a large number of training certificates related to family education instructors on the Internet in various styles, but some words that look like official institutions and industry associations are printed on the cover of the certificates.
Mr. Ma said, "Not only the cover of the certificate, but also some institutions will affix the official seal of the relevant unit on the inner page of the certificate. Not only that, many training institutions will also mark a certain industry association, a certain industry association on their official website and external publicity materials. The training centers of ministries and commissions are the guiding units of the institution, or the above units are listed as their own cooperative units. The reason why the institution does this is to enhance the professionalism and authority of the training.”
As Mr. Ma said, for example, the certificate samples provided by Zhonggong Medical Examination Network have the "official seal" of the Chinese Mental Health Association on the inside pages, and the certificate samples provided by Kai Class Bar are stamped with the "official seal" of the China National Talent Assessment Network. ".
Regarding this kind of behavior of training institutions, in fact, Article 24, paragraph 3 of my country's "Advertising Law" has clearly stipulated: "Education and training advertisements shall not use scientific research units, academic institutions, educational institutions, industry associations, professionals, beneficiaries, etc. The name or image of the person is recommended and certified.”
Institutions help improve academic qualifications
In addition to relying on false propaganda of policies, agents of academic qualifications and promises to pass exams are also the focus of complaints in the process of vocational training consumption.
Recently, Xiao Hu, who worked in a property company, heard that fire engineers are very promising. Therefore, Xiao Hu searched the Internet for relevant information and found a training institution called "Zhong An Jianpei" to understand the relevant situation.
Through understanding, Xiao Hu learned that he did not meet the qualifications required for the fire engineer examination.
However, the agency's customer service staff said that if Xiao Hu is determined to apply for the relevant exam, he only needs to provide his personal information, and the agency can make his academic qualifications meet the registration requirements by brushing the class hours.
The customer service staff also revealed to Xiao Hu that most of the teachers of the institution participated in the fire protection association in their own names, and some of them had participated in the question-setting work of related exams.
And before the exam, Xiao Hu will be provided with a set of reference papers. As long as he can master the questions on the reference papers, passing the exam will not be a problem.
Mr. Ma said that the operation of "Zhongan Jianpei" is the usual practice of vocational training institutions.
"In the fields of fire engineers, construction engineers, and cost engineers, it is very common to help consumers improve their academic qualifications. As long as consumers provide personal information, the training institution will help them operate a study place in TVU, as long as they don't need to study, they can get it when they study online. To the degree. And this degree is the minimum education to meet the relevant qualification examination registration.”
Regarding the commitment of training institutions to provide academic qualifications, the China Consumers Association released the "Analysis of Complaints Accepted by National Consumers Association Organizations" released in the third quarter of 2020. Only those with a college degree or above or certain relevant work experience are eligible for the examination. However, in order to sell courses, the operators of education and training institutions have concealed the restrictions and induced unknowing consumers to pay fees. Even after some consumers questioned, they promised to Help consumers forge academic qualifications.”
Regarding the behavior of the training institution promising to take the exam, it has actually violated the provisions of the first and second paragraphs of Article 24 of my country's "Advertising Law".
Among them, the first paragraph stipulates: "Education and training advertisements shall not make explicit or implicit guarantee commitments for further studies, passing examinations, obtaining a degree or qualification certificate, or the effect of education or training." The second paragraph stipulates: "Education , Training advertisements shall not expressly or imply that the relevant examination institutions or their staff, and examination proposition personnel participate in education and training.”
Regarding training institutions publishing false advertisements, exaggerating the effect of training, and promoting "passing the exam" and "but not getting refunds", the Beijing Municipal Human Resources and Social Security Bureau launched a special rectification action on March 18, 2021, focusing on rectification. A social organization that organizes 24 types of vocational qualification training such as registered fire engineers, construction engineers, and cost engineers.
"Because of the intensified law enforcement efforts, it is not possible to publicly promote 'enrollment', and many institutions use relatively obscure terms such as 'soft pass', 'green channel', and 'quick certificate' to refer to it." Mr. Ma also revealed, "Many training institutions It will also indicate to consumers that the teachers of their institutions are all staff members of certain associations, and that the issuer or issuer of the vocational training exam that the consumer is about to sign up for is this association, so as to imply the connection. Attract consumers to sign up for training.”
Calmly deal with part-time affiliated expectations and there is still a gap between the actual
Xiao Hu also told reporters that in the process of communicating with the customer service staff of "Zhongan Jianpei", the customer service staff also pushed him the information of part-time affiliates, and promised him that they would recommend them to him as soon as possible after the test. A part-time unit of spectrum.
"After getting the vocational qualification certificate, you can be affiliated part-time, which is another big gimmick for vocational training institutions to attract students to sign up. Many students sign up to increase their income through affiliates." Mr. Ma shared a chart with reporters, which clearly marked the The market price of the "registered fire engineer" certificate in various places.
In this regard, industry insiders believe that the underlying logic of vocational training institutions is to find jobs, part-time jobs, and increase income as the marketing direction. Therefore, many training institutions will provide consumers with some promises before signing up.
However, consumers need to know that it is a common phenomenon that expectations do not match the actual situation. Therefore, consumers should treat the promises of these institutions calmly and not blindly believe them.
Certificates do not represent the ability to special governance to help the development of the industry
Regarding the current increase in the vocational training market, Zhao Zhiqun, a professor at the Institute of Vocational and Adult Education, Faculty of Education, Beijing Normal University, believes that the state's emphasis on vocational education has led to a large influx of social capital into the vocational training market.
At the same time, many consumers, without making their own career plans, unilaterally understand "more skills than one's strength", blindly believe that "certificates represent competence", and use training certificates as a means to improve workplace competitiveness, which also leads to vocational training. Another reason for the market to heat up.
In this regard, Zhao Zhiqun suggested that consumers should establish a correct view of career selection, make career plans, clarify their own needs, and participate in training reasonably.
Zhao Zhiqun also said that irregular vocational training not only hurts consumers' "purses" but also hurts their enthusiasm for learning, and is not conducive to workers' career development and skill level improvement.
It not only brings the trouble of selecting and employing personnel to the employer, but also reduces the social recognition of the profession, but also disturbs the normal order of the human resources market, which is not conducive to the sound development of the vocational education and training industry.
On March 16, the Ministry of Human Resources and Social Security issued the "Notice on Carrying out the Special Governance Work of "Copyright Certificates" for Technical Skills.
The notice requires that all regions, departments and units conduct a comprehensive inspection of the technical skills training, evaluation and certification activities carried out for the society.
For illegal use of relevant words and logos, false or exaggerated propaganda, illegal training fees, intentionally confusing concepts to mislead the society for speculation, suspected of deception and fraud, etc., conduct special governance, and resolutely correct and investigate.
It is believed that with the development of the special governance work of relevant national departments, it will play a positive role in promoting the standardized, healthy and orderly development of relevant industries and institutions.
In-depth reporting team of this journal