Zhongxin Finance, April 9 (Reporter Wu Tao) Recently, various data including the China Academy of Information and Communications Technology show that the domestic mobile phone market is sluggish, and shipments have been declining one after another. Bo hot search, sparking discussion.
What is this for?
A variety of mobile phone prices fell, sales also fell
According to the latest data from the China Academy of Information and Communications Technology, in February 2022, mobile phone shipments in the domestic market were 14.864 million units, a year-on-year decrease of 31.7%. Among them, 5G mobile phones were 11.374 million units, a year-on-year decrease of 24.5%, accounting for 76.5% of mobile phone shipments in the same period. .
In fact, the decline of the mobile phone market appeared in January. In January 2022, domestic mobile phone shipments "doubled down" year-on-year and month-on-month.
From January to February, the total number of mobile phone shipments in the domestic market was 47.886 million units, a year-on-year decrease of 22.6%.
Data map.
Photo by Fan Lifang
Reports from some research institutions also show that the shipments of several leading mobile phone brands are dismal.
According to CINNO Research data, in February, OPPO's domestic mobile phone shipments were 4 million units, down 45.7% year-on-year; Apple's mobile phone sales fell 24.8% month-on-month and 4.0% year-on-year.
The reporter noticed that although many mobile phones have dropped in price, the domestic mobile phone market sales are still weak.
For example, the iPhone, which has been taking the high-end route, released the cheapest iPhone in its history this year, with a starting price of only 3,499 yuan.
The Honor Magic 4 released in March also lowered the starting price compared to the original Magic 3 when it was released.
Even second-hand mobile phones are not in a slump. The latest data from Zhuanzhuan shows that, similar to the decline in 5G mobile phone shipments in the new phone market, in the first quarter, the transaction volume of 5G mobile phones in the second-hand market also declined slightly.
However, the transaction volume of 4G mobile phones has increased significantly.
Why are consumers reluctant to switch phones?
Many netizens believe that the current mobile phone innovation is insufficient, and even the appearance is similar, changing a mobile phone is similar to the original feeling, it is better to change a mobile phone case to have a fresh feeling.
Some netizens thought it was troublesome to change their mobile phones: "It's too annoying to migrate data, and to log in to various apps, all passwords have to be re-entered."
Some mobile phone users said, "Now mobile phones are more resistant to 'manufacturing', as long as they are not broken, they will not change mobile phones." The relevant person in charge of Xiaomi told Zhongxin Finance reporter that now the high-end mobile phone technology is being decentralized, and the technology that originally belonged to the flagship phone is decentralized. When it comes to low- and medium-priced mobile phones, the mobile phone is also more durable.
Some netizens discussed why they didn't get a new phone.
Weibo screenshot
Fu Liang, an independent telecommunications analyst, told Zhongxin Finance that the decline in shipments in the domestic mobile phone market was mainly due to the increased income risks brought about by the epidemic, and consumption tended to be conservative; in addition, in recent years, the prices of high-end mobile phones have risen to a certain level .
CINNO Research also believes that the repeated epidemics in many places in China after the Spring Festival have brought more adverse effects to the resumption of work and production of domestic mobile phone manufacturers, which is one of the main reasons for the decline in the overall performance of mobile phones in February.
Honor CEO Zhao Ming said in an interview with Zhongxin Finance and other media recently that mobile phone shipments are not prosperous in the peak season. In addition to external factors such as the epidemic, the root cause is still with mobile phone manufacturers, and there is no reason for consumers to change mobile phones.
Zhao Ming predicts that the domestic mobile phone market will decline to a certain extent this year.
However, there are also views that the decline in mobile phones may be improved.
According to Zhuanzhuan data, users of iPhone11, iPhoneX and iPhone Xs have all entered the replacement cycle, and the recycling of these phones has begun to increase, and the market may usher in a wave of "replacers".
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