No matter what product, quality assurance is the minimum requirement; no matter what business, integrity management is the minimum morality.
Recently, Tianjin Bubble Mart Culture Communication Co., Ltd. was fined 50,000 yuan for not publicizing the probability and quantity of prizes during the sales process.
And this is not the first time Bubble Mart has been fined.
According to reports, in December 2021, Bubble Mart was fined 200,000 yuan for its sales of the Xiongmiao craze series of trendy socks and personalized stockings blind boxes, but the actual fabric content did not meet its publicity standards; on the black cat complaint platform, Bubble Mart's complaints exceeded 7,700, "the goods are not on the board", "defective", "refused to return a refund", "promoting preferential interaction but not fulfilling"...
"Blind box is just a little raccoon with crisp noodles, and it has no noodles at all." On the one hand, netizens complained constantly, but on the other hand, the trendy play market where the blind box was located was booming.
Founded in 2010, Bubble Mart is the No. 1 trendy play company in the domestic market. The popularity of Blind Box in China is also due to Bubble Mart.
Bubble Mart is therefore called "Blind Box First Strand".
According to the financial report, the net profit of Bubble Mart will exceed 1 billion yuan in 2021.
Paradoxically, its market value has shrunk significantly, from HK$150.4 billion in February 2021 to the current HK$51 billion.
Compared with ordinary commodities, blind boxes have strong information asymmetry.
Merchants use various marketing methods, or arouse the psychology of collecting and showing off, and stimulate the desire to buy; or use the "one-in-a-hundred" lottery probability to set up "hidden models" to carry out hunger marketing, so that consumers can be addicted to enjoying the unboxing of blind cassettes uncertainty and surprise.
Because of this, consumers are easily misled by false propaganda.
No matter what product, quality assurance is the minimum requirement; no matter what business, integrity management is the minimum morality.
Even if it is a toy, you cannot play with people; even if it is a blind box, you cannot be blind.
The basic attribute of the blind box is still a commodity, and the operator must bear the legal responsibility for quality assurance.
In response to the chaos in the blind box market, the regulatory authorities should continue to increase supervision and make it more standardized.
Blind box companies should learn a lesson. They must teach basic business ethics and integrity, and allow consumers' dissatisfaction to continue to accumulate.
Blind box is blind but not blind, Chaowan can't play blindly, otherwise it will be finished sooner or later.
Chengdu Commercial Daily-Red Star News Special Commentator Shu Shengxiang