The Qingming holiday is coming to an end. On April 5, according to the data of tourism companies such as Ctrip, Tongcheng, Lvmama, Tuniu, Qunar, Chunqiu and Mafengwo, affected by the current round of the epidemic, people's Qingming holiday travel radius is obvious. Smaller, local travel has become the mainstream, and accommodation methods that focus more on local consumption, such as homestays and camping, are popular with young travelers.
From the performance of the major urban agglomerations, the Chengdu-Chongqing urban agglomeration, the Pearl River Delta urban agglomeration and the Beijing-Tianjin-Hebei urban agglomeration are relatively active in the Qingming travel market, followed by the Guanzhong Plain urban agglomeration and the Central Plains urban agglomeration.
The top 10 cities of rural tourism sources for Qingming Festival are: Beijing, Guangzhou, Hangzhou, Chongqing, Shenzhen, Wuhan, Nanjing, Ningbo, Xi'an and Qingdao.
Local travel is the theme
Local travel is the absolute "theme" of this year's Qingming holiday.
From the perspective of hotel bookings, on the Qunar platform, the proportion of orders in this city has reached 45%, and the proportion of orders in the province has reached 50%. From the perspective of vacation orders, the orders for suburban tourism have increased by 30% compared with the same period last year.
According to the big data of Tongcheng Travel, local hotel orders will account for 67% of the hotel orders for the Qingming Festival in 2022.
Among the car use orders on the platform, local travel orders accounted for as high as 91.3%.
At the same time, the time period for people to book air tickets, hotels, scenic spots and other tourism products has also been further shortened. Data shows that more than 70% of users book air tickets one week in advance for the Qingming Festival, and the average hotel booking cycle is shortened to 1.6 days. , and the proportion of scenic spot tickets booked on the same day is more than 80%.
In terms of population distribution, more than 15% of the people who traveled after the Qingming holiday were over 15%.
In the spring when outings and enjoying flowers, women account for more than half of the trips.
Among people of different age groups, the post-80s generation pays more attention to parent-child family travel, while the post-90s tourists pay more attention to various festivals and folk activities.
Many domestic activities such as garden parties are held during the holidays, which are very popular among young tourists.
The data from the same journey shows that among the major urban agglomerations, the three major urban agglomerations, Chengdu-Chongqing, Pearl River Delta and Beijing-Tianjin-Hebei, are the most active during the Qingming Festival. The Central Plains urban agglomeration followed closely, ranking the second echelon.
Due to the recent pressure of epidemic prevention and control in the Yangtze River Delta urban agglomeration, residents' travel has decreased compared with previous years.
Homestay heating up
Under the influence of the epidemic, country houses with few people and beautiful scenery are more popular.
Tujia data shows that during the Qingming Festival this year, the average booking price of country homestays was 10% higher than that of urban homestays.
Lijiang, Sanya, Xiamen, Dali, Beihai, Suzhou, Xishuangbanna, Guilin, Qingdao and Zhoushan had the highest bookings of country houses, and the bookings of country houses around some cities increased year-on-year.
Data from Tujia Homestay shows that during the Qingming Festival this year, cities with a high number of homestay reservations include Chengdu, Chongqing, Guangzhou, Beijing, Hangzhou, etc.
The relevant person in charge of Tujia Homestay analyzed that the homestay industry has been greatly affected by this wave of epidemics. The residents of this province have become the main source of homestay customers, and the proportion of orders in the province is as high as 70%.
In terms of price, Beijing has the highest average booking price for Qingming B&Bs, with an average price of 842 yuan per night, followed by Sanya, which reaches 439 yuan.
However, compared with this year's Spring Festival, the average price of Qingming B&B reservations in major popular cities has dropped by 30% to 50%.
Some high-end homestays have 100 yuan rooms.
For example, the reporter found on the Tujia platform that a light luxury homestay located in the ancient town of Dayan, Dali, has a reservation price of only 136 yuan per night during the Qingming holiday.
Tongcheng said that the fastest growing accommodation keywords for the Qingming holiday this year are camping, e-sports hotels and homestays.
The recovery of rural tourism is obvious
Ctrip said that due to the current round of the epidemic, short-distance tours and outings in the city during the Qingming Festival are very popular this year. Judging from the ticket reservation data of Ctrip scenic spots, the proportion of surrounding and local ticket orders accounted for 88%, and nearly 90% of the scenic spots visited the scenic spot. of tourists choose to travel at their doorstep; outings to enjoy flowers, park camping, and outdoor sports have become popular travel methods for Qingming Festival tourists.
During this short holiday, "country + experiential" tourism continued to become popular.
This year, the proportion of rural tourism orders in Qingming has increased by 20% compared with that before the epidemic; since 2022, rural tourism has recovered 92% compared with the same period in 2019, which is one of the tourism categories with the strongest recovery momentum.
This year's Qingming Festival, "tours to the countryside around big cities" are more popular, and the proportion of urban residents booking country hotels and homestays has reached 60%, a year-on-year increase of 35%.
The top 10 cities of rural tourism sources for Qingming Festival are: Beijing, Guangzhou, Hangzhou, Chongqing, Shenzhen, Wuhan, Nanjing, Ningbo, Xi'an and Qingdao.
From the perspective of rural tourism spending power, Beijing users ranked first with 39% of orders, reflecting the strong enthusiasm for travel - and parent-child users are the core group.
Many small and medium-sized cities have also become popular destinations for rural tourism during this Qingming holiday.
Ctrip data shows that the top 10 small and medium-sized cities in rural tourism orders are: Ya'an, Hanzhong, Neijiang, Wuzhong, Panzhihua, Zhongwei, Jingmen, Jiuquan, Nyingchi, Shangluo - Western cities account for 90% of them, which is also in line with this. The degree of impact of the epidemic on different regions is closely related.
Xie Xiaoqing, a senior researcher at Ctrip Research Institute, believes that the core of rural tourism is leisure tourism, which pursues a relaxed, pleasant and experiential lifestyle, and is closer to nature.
The substantial increase in the rural tourism economy has led to the rise of industries such as rural beauty accommodation, camping, and outdoor activities, and will further promote the sustainable development of tourism in the suburban areas of the city.
(Author: Le Yan)