Zhang Chunyi

　　"The clothes I bought in winter are approaching summer and haven't shipped yet. Is the pre-sale testing my loyalty to the store?" "Who says the customer is God? The current seller is!" The topic of sales has caused a lot of discussion, and many netizens said that they have gradually lost patience with the pre-sale that can be seen everywhere.

　　E-commerce pre-sale, originally suitable for some complicated products or new products that are first launched, has a tendency to spread to ordinary products.

In particular, some "net celebrity clothing" stores have opened a super-long pre-sale model.

From the original seven days to one month and forty-five days later, the longer and longer pre-sale time has caused consumers to complain.

Phenomenons such as "no notification of pre-sale" and "delivery beyond the pre-sale time" have been criticized.

　　There are two main reasons why Internet celebrity e-commerce companies are keen on "super-long pre-sale".

On the one hand, creating gimmicks.

Some merchants use the pre-sale model as a means of marketing promotion and traffic growth, and deliberately create the false appearance of "exotic goods" to attract consumers.

The longer the pre-sale period, the more time there is for the hype.

On the other hand, transfer risk.

For the clothing industry, with various styles and frequent updates, it is inevitable that products will be slow to sell and inventory will be overstocked.

Some merchants test the market reaction in advance through "super long pre-sale".

According to industry insiders, only 20 of the 100 new models in some online celebrity stores may be in stock.

Once the pre-sale falls short of expectations, orders are cancelled for various reasons, thereby passing on the trial and error costs to consumers.

　　The small abacus of the businessman is sound, but it violates the legitimate rights and interests of the vast number of consumers.

In the case that the consumer completes the payment, the merchant is obliged to arrange the delivery in time.

A "super-long pre-sale" of one or two months is equivalent to the merchants using the money of consumers without fulfilling their due obligations.

Moreover, consumer demand is likely to change during the pre-sale period.

For example, the sweaters originally bought in the spring will not be received until the summer, which makes people laugh and cry; infants and young children develop rapidly, and once the promising size is shipped two months later, the baby may not be able to wear it.

In addition, some product sales pages do not have the word pre-sale, and the delivery date is not displayed until the consumer pays, which seriously violates the consumer's right to know and choose.

　　To curb the "ultra-long pre-sale", it is necessary to supervise the "ultra-long standby".

The "Measures for Punishment for Infringing Consumer Rights and Interests" clearly stipulates that: operators who provide goods or services by way of advance payment shall clearly agree with consumers on the quantity and quality of goods or services, price or fee, performance period and method, safety precautions and Risk warning, after-sales service, civil liability, etc.

If the goods or services are not provided as agreed, the agreement shall be fulfilled or the advance payment shall be refunded according to the requirements of the consumer, and the interest on the advance payment and the reasonable expenses that the consumer must pay shall be borne.

　　Relevant departments should strengthen the supervision of the whole chain and the whole process of pre-sale goods on e-commerce platforms. All pre-sale goods must be clearly informed of the delivery date in a conspicuous position, and agree on liability for breach of contract, and goods beyond a reasonable pre-sale period will not be put on the shelves.

Those who cancel orders without authorization during the pre-sale period and delay the delivery time again and again must be punished according to law.

　　In addition to administrative penalties from the regulatory authorities, consumers also have the right to claim compensation from the defaulting merchants who unilaterally delay or even fail to deliver the goods.

According to the Law on the Protection of Consumer Rights and Interests, if an operator commits fraudulent acts in providing commodities or services, it shall increase the compensation for the losses suffered by the consumers according to the requirements of consumers. Three times; if the amount of increased compensation is less than 500 yuan, it shall be 500 yuan.

　　Consumers should increase their awareness of rights protection, and use legal weapons to protect their rights and interests through channels such as complaints to the Consumers Association and courts.

In addition, the relevant departments should further unblock the complaint channels, simplify the handling process, and help consumers protect their rights.

Only by increasing the cost of illegality and the price of dishonesty, merchants dare not use the "super-long pre-sale" as an excuse to arbitrarily plunder consumers' wool.