E-sports hotels, movie hotels, fitness hotels, script-killing hotels... During the epidemic, the new business form of "accommodation + X", which is mainly based on local tourists, is growing against the trend.
Driven by the diversification of demand, the business forms of China's accommodation industry are also increasingly diversified. Operators continue to innovate in space operation, extending from the core accommodation and overnight markets to leisure, entertainment, social and other fields. "Accommodation + X" It has gradually become the most dynamic innovative force in the field of non-standard accommodation, giving birth to "new species" such as e-sports hotels, movie hotels, fitness hotels, and script-killing hotels.
In a sci-fi-style hotel room, "sit on" high-end computers and professional gaming chairs, and meet three or five friends to "open black" (face-to-face communication in the battle game) - players have found a good place to meet, and the hotel has also broken through Only foreign tourists have restrictions on accommodation demand, and e-sports hotels will quickly sweep across major cities from 2021.
Nowadays, e-sports hotels not only have basic configurations such as computers, e-sports tables and chairs, but also some special hotels have arranged space suit experience, modern moon, space adventure, airport tower simulator, etc. that need to be equipped with scenes or VR equipment to make the experience stronger game.
In order to create a better environment, many hotels are also equipped with air purifiers and smoke exhaust systems.
It should be noted that, unlike ordinary hotels, due to the e-sports nature of e-sports hotels, customers under the age of 18 cannot check in.
Dressing up, interacting with real NPCs, finding clues in hotel rooms, solving puzzles... The script killing that young people love has gradually penetrated into the hotel, and the "hotel + script killing" immersive live-action game has become a new trend.
Products such as desktop script killing, live script killing, and two-day-one-night script killing are very popular among script killing fans.
"Script-killing" hotels or themed rooms have also become one of the hottest segments of the domestic accommodation market in 2021.
The analysis believes that compared with traditional accommodation formats, innovative formats that incorporate social needs and other needs have a relatively higher proportion of repeated consumption and a more stable source of customers.
Movie hotels and fitness hotels, as their names suggest, integrate traditional leisure and fitness methods into the accommodation environment.
The hotel has not only made targeted upgrades in terms of hardware, but also integrated a richer artistic form in terms of space atmosphere.
For example, in a movie hotel, the space is modularly designed, and different fields give different experiences, and the movie atmosphere is inseparable from it.
The lobby is like a movie studio, and the corridor is a film and television museum. The major themed rooms achieve a smooth experience, providing functions and atmosphere no less than that of a theater.
In addition, movie scene projections, art installations, interactive video spaces, and film publicity spaces have filled the experience of film art.
Text / Our reporter Chen Si