The Internet company Google wants to equip its cookie banners with a "reject all" button at the request of the Hamburg data protection officer.
"Google has informed us that they now want to establish this "reject everything" button bit by bit worldwide," said Hamburg's top data protection officer Thomas Fuchs on Wednesday when presenting his authority's activity report for 2021. The start is probably in France, where already A fine was imposed on Google and Facebook in December last year, but Germany will soon follow suit.
"The good news is that Google now has a written commitment" to program this button promptly and then make it available as a standard, emphasized Fuchs.
Because many are extremely annoyed by cookie banners, they simply click away by agreeing to them.
If they wanted to reject them, they would usually have to go very deep into the selection mechanisms, said Fuchs.
"It is therefore of great importance that everyone who surfs the Internet must also have the option of being able to refuse the use of their data, in particular for advertising purposes, right at the first level (...)." Fuchs announced that he would now also be able to to approach Facebook.
He is responsible for both groups because their German headquarters are in Hamburg.