Officials expect the buying momentum to continue for several days

Ramadan essentials raise sales of outlets by more than 25%

• Consumers preferred to buy the necessities of the holy month during (the night of Ramadan) and the weekend.

  Photography: Eric Arrasas

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Officials of outlets in Abu Dhabi reported that the night of Ramadan and the weekend witnessed an increase in sales by more than 25% for the purchase of Ramadan supplies, noting that the Ramadan night coincided with Friday and was followed by the two-day weekend, which led to the continuation of the buying momentum, expecting an increase in sales. for several days.

Consumers said that they preferred to buy Ramadan necessities during (Ramadan Night) and the weekend immediately following it, especially after new offers were presented in outlets, noting that their purchases focused on foodstuffs such as meat, poultry, bread, vegetables, fruits, dairy products, dates, oils, rice and some Ramadan merchandise.

A tour, for "Emirates Today", in a number of sales outlets during the "Ramadan Night" and the weekend, showed that the outlets witnessed a great demand for purchase and long queues for consumers in front of the outlets to purchase Ramadan needs, while the outlets witnessed the availability of various commodities in large quantities. To meet the needs of consumers.

Ramadan essentials

In detail, the consumer, Saeed Abdul Rahman, said that he used to buy Ramadan supplies with his family during the night of Ramadan, especially since outlets usually offer new and various offers just before Ramadan, explaining that his purchases were concentrated in meat, poultry, dairy products, vegetables, fruits and dates.

He pointed to the availability of goods in general, and that he did not notice a shortage of them.

The consumer, Samir Abu Hajjaj, said that he has been accustomed for many years to buy Ramadan supplies, during the “Ramadan Night” with his family, as his purchases focused on meat, bread, rice and dairy products, adding that he noticed the availability of goods with the presence of long queues in front of payment boxes in outlets.

The consumer, Samia Abdel Qader, stated that she used to buy her family’s needs during the “night of Ramadan”, but she preferred to buy during the weekend, especially since Friday is a working day, and there is a relatively long weekly vacation, and in order to avoid crowding at outlets, explaining that the buying momentum continued, She stood in a long queue in front of the payment box during the “holiday.” She noted that her purchases varied between a large number of items of food and good offers, but they concentrated in meat, bread, oils, flour, vegetables, fruits, and commodities that are in high demand in Ramadan, such as Ramadan juices and “Jelly” and “Laqmat al-Qadi” with some sweets for her young children to encourage them to fast.

weekend

On the other hand, an official in one of the major outlets, Hassan Rizk, said that "(Ramadan night) witnessed a great demand for buying as usual, but the turnout extended to the weekend, as some preferred to buy during the holiday," noting that Ramadan raised sales by a percentage. more than 25%.

An official in a major outlet, Masoud Anal, added that "the advent of Ramadan and the weekend and the many offers offered by the outlets, to suit the tastes of different consumers, contributed to raising sales to more than 25%."

He noted that “goods are abundantly available, and Manfaz has been keen to offer offers of different types and brands, for one commodity, with a focus on commodities that are popular in Ramadan, to ensure the availability of supply in light of increased demand, such as meat, poultry, rice, flour, sugar and Ramadan commodities.

In turn, an official in one of the major outlets, who preferred not to be named, considered that Ramadan is one of the most important buying seasons during the year, as it witnesses an increase in sales by more than 25%, indicating that the outlets are keen to offer distinguished offers and provide various goods that are popular with customers. Consumers, especially as it prepared by providing a large stock during the past months.

Special Offers

Retail affairs expert Davey Nagpal said that "sales outlets are required to offer distinguished offers throughout the holy month, which is usually characterized by increased demand and high sales," noting the need not to exploit high demand to raise prices of goods, or to focus offers on non-essential goods.

Nagbal stressed that good offers benefit outlets in increasing their sales, and also benefit consumers in obtaining goods they need at good prices, after the prices of a number of basic and non-essential commodities increased during the last period, as a result of the high prices of a number of raw materials and the presence of a shortage in some of them. and supply chain problems.

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