A day in the agricultural market (new economic orientation, spring ploughing line)

  Our reporter Qiao Dong

  On March 31, Jia Hukui, an apple grower, drove his "small bread" all the way south from Jiacun Township, Wanrong County, Shanxi Province.

"Don't you think it's strange? The professors and students of Agricultural University run to my garden every three days - they study the increase in the production of 'Long Branch Red' fruit." Jia Hukui did not know, the fruit industry of Yuncheng's "province-university cooperation" platform The transformation of scientific and technological achievements has helped local fruit farmers increase their production by 10%.

On that day, he was full of confidence, humming a ditty and familiarizing himself with the road, bypassing Gufeng Mountain, and taking the national road to the destination - the agricultural materials market in Yanhu District, Yuncheng City.

  Fruit farmers: enjoy expert service when using pesticides

  Although it is a district-level agricultural materials market, its scale is not small – it covers an area of ​​nearly 100 mu, and there are more than 120 dealers gathered here.

"When the park opened 23 years ago, it was the largest closed agricultural market in North China," said Wei Yimin, a member of the Yuncheng Agricultural Comprehensive Administrative Law Enforcement Team who has been in the business for 22 years.

  Yuncheng City is located in the passage of the Fenwei Plain, at the junction of Shanxi, Shaanxi and Henan. The unique geographical conditions of the "Golden Triangle of the Yellow River" make Yuncheng the "granary" of Shanxi.

The good agricultural foundation has made the agricultural materials market have the soil to take root - "Before the spring ploughing, merchants from all over the country gathered here, and it was very lively." Wei Yimin said.

  When I got closer, it was really lively.

The two-way, four-lane aisle was crowded with vans and pickups coming in and out.

At 10:00 in the morning, when there are many people, some merchants come in a hurry and go straight to the old customers; some farmers are in groups of three or five, and even the "female shopkeeper" at home goes to battle in person, bargaining in the store, and the Jinnan accent is with the whole country. The symphony of accents all over the place is really lively.

The fiery fireworks during spring ploughing can be seen here.

  Jia Hukui liked this kind of atmosphere, and he did not hesitate to run an extra 50 kilometers to come here: "I haven't been out in the past two years. To buy agricultural materials, it's just like coming to the city to 'catch a meeting'!" But he still had some careful thoughts in his heart. : "A bag of pesticides can cost more than 10 yuan for agricultural materials sold in township stores. Not only is it cheap to buy in this agricultural materials market, but there is also expert guidance after buying it."

  Before leaving, he took a turn in the apple orchard—the branches had already pulled out tender buds, and the peach blossoms in the garden beside him had already bloomed. , Years of hard work made his big hands full of calluses.

He is not very good at using WeChat to send messages. When he encounters problems with pesticide use, he often calls Cai Xinxiang, the owner of the agricultural materials store in the market: "First use insecticide or sterilization? I forgot."

  After a long time, I encountered many similar situations, and Cai Xinxiang figured out a way: "I can't tell the difference between mancozeb powder and abamectin microemulsion? It doesn't matter, just know the numbers. Take apple trees as an example. For the second pesticide, choose the bag marked with the number '1' for the first time, and then blend the 5 numbers from the bag in turn, and the formulated pesticide is just suitable for use in this time period." Of course, when encountering special weather conditions, Cai Xinxiang will also call one by one or notify in the WeChat group to guide the adjustment of the dosage of the medicine.

  Jia Hukui and his wife manage more than 10 acres of apple trees at home.

In the past two years, the red Fuji apples grown by Jia Hukui's family have not been doing very well. Fortunately, the output is relatively stable. Last year, the income was more than 20,000 yuan.

  Ching Ming Festival is approaching.

Before going out, his wife also told him to go to the farmers market next to him to buy some fruits.

But Jia Hukui still wants to wander around the agricultural materials market more: "In recent years, the big fruits of 'Long Branch Red' can be sold at a high price. I will see if there are better grafted varieties."

  Industry Association President: Not only a dealer, but also a caring person for farmers

  In the agricultural materials market, pesticides, fertilizers and seeds are the three main sectors.

Speaking of fertilizer prices, Yang Jinghong, general manager of Shanxi Hongxiangshun Trading Co., Ltd., may be the most sensitive person in this agricultural materials market.

  Early in the morning, 53-year-old Yang Jinghong opened the shutter and sat at the table.

A cup of green tea was fragrant, Yang Jinghong smelled it deeply for a while, and slowly poured out the tea water.

The first thing every day, in addition to drinking tea, is to study the dynamics of fertilizer prices.

In the mobile phone, there are no less than 20 groups, all of which are fertilizer quotation groups all over the country; he also has some paid agricultural information technology applications, which are also cutting-edge information in the international and domestic industries.

  Potassium, nitrogen, and phosphate are the three main types of fertilizers.

"Since May last year, it seems to have entered a cycle of rapid growth, and the prices of various fertilizers have risen rapidly. For example, the commonly used urea has risen from 1,400 yuan per ton the previous year to nearly 3,000 yuan." Yang Jinghong analyzed, There are many reasons: "There are many reasons, such as the recent international situation, which has a direct impact on the price fluctuations of phosphate fertilizers."

  At 8 o'clock in the morning, the staff arrived at the store, and the fertilizer store started a new day.

Familiar friends come into the store from time to time, and Yang Jinghong greets him to come in for tea and exchange his views on the current agricultural materials market.

After a while, he beckoned the clerk to get the product leaflet for the new customers who entered the store.

At about noon, the number of customers in the store gradually decreased. Yang Jinghong put on the bubble-resistant Pu'er and shared his "knack": "At the end of last year, when the potash fertilizer rose to 3,900 yuan, many people were watching. But I entered 1,000 yuan. Many tons, not to mention the recent price increase, it is not easy to buy, thanks to the 'grain in hand', we can supply the regular customers."

  Recently, due to the superposition of various factors, the price of agricultural materials has risen rapidly.

"The state has introduced measures to grant 20 billion yuan of agricultural subsidies to farmers who actually grow grains. There is a subsidy of more than 10 yuan per mu of land, which is a good thing for farmers." As a dealer, Yang Jinghong did not rise from the price. On the contrary, he is worried that the increase will affect farmers' enthusiasm for farming, which will be detrimental to the sales of agricultural products.

  Yang Jinghong's store has an annual turnover of more than 50 million yuan, and it is the collection point of agricultural materials for the commercial sector.

Every day, he has another important job: to report the market price information of agricultural materials in the store to the business department.

At 3 pm, he put on his reading glasses, held the ledger in one hand, and swiped across the computer screen line by line with the other to check the uploaded data.

"This job is very important, as long as I have time, I have to go through it myself."

  Yang Jinghong also has an identity - the chairman of the Yuncheng Agricultural Production Means Association.

He said: "We regularly carry out training and advocate self-discipline and self-examination in the industry. Unless necessary upstream costs rise, there will be no arbitrary price increases. We also invite agricultural experts from colleges and universities to enter the agricultural materials market through the 'province-university cooperation' platform. , to explain the use of agricultural materials."

  Yang Jinghong introduced that recently they are actively connecting with the epidemic prevention headquarters to communicate about the "special pass" of agricultural materials transportation vehicles. "The seasonality of agricultural materials is strong, and after a few key nodes of the spring ploughing season, the farming season is missed. There are Once, the truck could not get off the highway due to the out-of-town itinerary code, so we found a local truck driver and drove the truck back. Therefore, it is necessary to treat the transportation of agricultural materials in the same way as the 'green channel' vehicles."

  Seed companies: improve product quality and open online sales channels

  At 7:00 in the morning, Pei Jiaoyang, the captain of the Yuncheng Agricultural Comprehensive Administration Law Enforcement Team, received a call on his way to work.

On the other end of the phone, Wei Yimin told him that according to the report he received in early March, there were people in the surrounding agricultural market selling products in "packages".

  "Kits" is their jargon for "copycat" products.

"The safety of seeds directly affects food security." Pei Jiaoyang turned around and galloped toward the agricultural materials market.

Entering the store, the owner also expressed his helplessness: "The trademark, packaging and even the QR code are the same. The corn seeds sent by the manufacturer are like this, and I can't identify it." Fortunately, this batch of "packages" did not flow in in large numbers. In the market, sales are only 100 yuan.

"We will issue a penalty document to you according to the law," Pei Jiaoyang said to the shopkeeper, and then patiently told him, "When dealing with small manufacturers, be careful and remember to sign the contract, otherwise you will only suffer a dumb loss when you receive a 'package' product. ."

  This year, Yuncheng has achieved 100% sampling inspection of the seed market.

Similar to the work done by Pei Jiaoyang and other administrative staff, Deng Hu, a business officer of Shanxi Sanlian Modern Seed Technology Co., Ltd., has been wandering around the market recently: "Our company's corn varieties have been very popular in the past two years, and those who stare at 'packages' will More. We recently randomly purchased products from surrounding townships and retail stores, and then asked third-party agencies to monitor them to ensure authenticity.”

  This time in previous years was either in Inner Mongolia or in the three northeastern provinces. Due to the epidemic, it was inconvenient for Deng Hu to go out in the past two years, and many businesses were changed to online communication.

Even so, the company's sales have doubled every year in recent years.

  The increase in sales was not only due to the high quality of the products, but also due to the opening of new sales channels.

"We have invited more than 10 Internet anchors to 'carry goods' for seed products." Last year, only an agricultural anchor in Siping City, Jilin Province, helped them sell more than 18 million yuan of seeds.

"We now train anchors as distributors. As long as there is no behavior that disrupts the normal market, this channel will help us better open up the market." The 38-year-old Deng Hu seems to be a professional Internet marketing planner. .

  At 5:00 p.m., Deng Hu hurriedly hung up the phone and breathed a sigh of relief: "All the seeds submitted for inspection have passed the customs." "Like pesticides and fertilizers, the price of seeds has also risen slightly, but the reason is not that the price of upstream raw materials has risen, but It is because of the increase in labor and land costs for breeding." However, Deng Hu's eyes are full of hope, "Next year, we plan to allow more farmers to use our high-quality seeds."