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China News Service, Chongqing, April 4th, Question: Looking at the mountains, looking at the water and sending nostalgia: How does Chongqing "stay" to create a rural future?
Author Zhang Yan Huang Weizheng
Spring is getting warmer during the Qingming Festival.
Among the green hills, the small buildings are fresh and unique, the vegetable plots are arranged in an orderly manner, and three or two tourists stroll through the fields.
Who would have thought that the dilapidated farmhouse in Huangdixia, Cherry Village, Pengshui, Chongqing a few years ago has now been transformed into a popular Internet celebrity homestay, and there are still many such "hometown homestays" in Chongqing.
Since 2016, 10 rural homestay projects have been built in succession in Chengkou Kanggu, Wuxi Changhong Village, Pengshui Danyang Village, Youyang Nanmu Bay, Kaizhou Yangliuchi and other places. The new rural revitalization "Road to Wealth" has been fully rolled out... These homestays have a common name - "Bayu Homestay".
In the past few days, the reporter visited many districts and counties in Chongqing and found that with the vigorous development of rural tourism, this new way of "rejuvenating the village with homestays" has allowed the rural people in Chongqing to taste the sweetness and improved their confidence in the hope of a better life.
Create an industry standard system to create a country house IP
Wuxi Changhong Village is located at the junction of the three provinces and cities of Chongqing, Shaanxi and Hubei. With the help of the east wind of red tourism, there has been an endless stream of tourists in recent years.
Preparing food, tidying up the room, decorating the courtyard... The crowds of tourists during the Qingming holiday kept Zhang Shangxiang, 67, busy again in Changhong Village, Wuxi.
Zhang Shangxiang is the owner of the local Bayu B&B "Mingdaju". In his early years, he worked outside the home, earning 20,000 to 30,000 yuan a year. Excluding expenses, he had almost no savings.
Hearing that there is a way to make money at the door of the house and build a new house, Zhang Shangxiang became the "leader of crabs" in the village.
The picture shows Zhang Shangxiang, the operator of Bayu Homestay in Changhong Village, Wuxi, making the bed in the room.
Photo by Huang Weizheng
"A house of about 360 square meters, plus the construction of the courtyard dam road, will cost more than 1 million yuan. Relying on our family to build it alone is like a daydream." Zhang Shangxiang calculated.
She said that she can become a "boss" thanks to the government's good policies and the construction of Bayu B&B.
By operating catering and selling agricultural and sideline products, the income has now doubled.
The reporter learned from Changhong Village in Wuxi that the Bayu B&B here consists of 18 small buildings with red roofs and stone walls winding along the mountain. Each building has its own name, which is taken from the name of the owner of the B&B and local stories. ,landscape.
The building is two-storey with a loft in the local architectural style.
The stone walls are made from local materials; the red metal sloping roof symbolizes the Red Army and red leaves;
The front yard dam, main room, stove and fire pit with local characteristics of the rural farm house (farmers cooking, smoking bacon, and heating fire pit) are preserved.
According to Huang Xiaobin, Deputy General Manager of Bayu Homestay Group, Bayu Homestay is positioned as a travel brand of country houses, focusing on the inheritance of rural culture, relying on the natural and cultural resources of "Bashan Yushui" to create a standard system for the country homestay industry and form the Bayu area. The local cultural window of rural traditional architectural culture, farming culture, regional culture and homestay culture, taking the road of characteristic and differentiated homestay development, providing tourists with rural life and folk customs experience.
Under the leadership of the Chongqing Municipal Bureau of Planning and Natural Resources (formerly the Chongqing Municipal Bureau of Land, Resources and Housing Administration) and the Chongqing Real Estate Group, Bayu Homestay Group Co., Ltd. has focused on the strategy of targeted poverty alleviation and rural revitalization. The development concept of "Silver Mountain" has explored the method of "joint operation of houses, shareholding with land, co-construction and sharing", and by giving play to the role of state-owned enterprises as "leaders", it will lead the demonstration of rural revitalization and drive the development of "big market" for the construction of beautiful rural areas. .
Shareholding with land + innovative interest linking mechanism with housing joint venture
What is land ownership?
According to reports, the village collective economic organization and the Bayu B&B Group jointly established the district and county Bayu B&B Company. The total investment of the project was approved through unified planning. The collective economic organization used the stock construction land as the price and the financial supporting infrastructure to quantify the price to invest in the initial share of 20%. %, Bayu B&B Group's monetary contribution assumes the initial share of 80% of the project construction funds. After the financial accounting of the project, the two parties will hold the shares of the B&B company according to the actual investment and re-assess the equity ratio, and share the property rights of the house.
The project realizes the benefits of both parties through equity dividends, and realizes more sharing of homestay development benefits between village collectives and poor households through poverty alleviation guaranteed minimum dividends and employment promotion.
The picture shows Wuxi Changhong Village Bayu Homestay.
Photo courtesy of Bayu Homestay Company
Under the premise of respecting the wishes of farmers and ensuring their own living, the district and county homestay companies and farmers are planning to renovate and build new houses in accordance with homestay standards, and use the remaining housing for self-use for homestay room operation, in accordance with unified service standards. , Management system and business model to realize joint venture with housing.
The cost of building a homestay house is jointly borne by the homestay company and the poor households. Both parties share the property rights of the joint-operated house, and the initial property rights of the farmers are 20%.
The operating income of guest rooms is transferred to the poor households, and 80% of the income from the joint venture is allocated to the farmers.
In the construction of Bayu B&B, the development concept has been adhering to the strict adherence to the red line of cultivated land and ecological protection, maintaining the local characteristics and historical architectural features, and promoting the inheritance of rural culture.
Create a Bayu characteristic homestay village that can see the mountains, the water, and remember the nostalgia, and realize the deep integration and development of "culture + tourism".
It not only enriches the supply of rural tourism products, but also improves the quality of rural homestays and enhances the vitality and absorption of local culture.
Cultural and tourism integration + network marketing enhances the competitiveness of the homestay market
In recent years, in order to inspect the site selection of the Bayu B&B project, Huang Xiaobin has traveled all over the districts and counties of Chongqing.
In his view, many impoverished villages in the past were rich in natural ecological and humanistic resources, which can be said to be "treasure places" raised in the deepest virgins.
When tourism is launched, how can services keep up with market demand?
The reporter learned that, in view of the lack of joint operation farmers in the homestay management ability, service level, and market awareness, in the early stage of opening, the homestay group, together with the local township and human and social departments, organized farmers to conduct training on business services and basic catering skills; during the trial operation period , the homestay selects a special person to station at the farmer and collective economic organization personnel to focus on skill improvement, host-guest interaction, and local cultural publicity. Accurate guidance, improve the integration of farmers in the life of house property owners, homestay tourism operators, and homestay service workers. .
"The secret to getting rich is to learn technology and service well." Chengkou Kanggu Tang Taiyou's family not only learned the daily cleaning and catering skills of guest rooms, but also how to "bragging" by participating in the training organized by the government.
In addition to running the homestay, he also sells local products such as Chinese herbal medicines and fungi, earning more than 200,000 yuan a year, more than double the amount before the development of the homestay.
During the peak season, Tang Taiyou will also hire local farmers to help, which not only relieves the pressure, but also provides employment opportunities for local farmers.
On the "Bayu Homestay" portal website, WeChat official account and the WeChat applet "Bayu Homestay Network Platform", a multi-dimensional "Internet + Homestay" promotion system has been built, so that tourists can perceive the "fireworks" of the countryside in advance.
In order to meet the market demand, Bayu B&B will hire a professional creative design team in the next step to renovate and upgrade the guest rooms and willing farmers. It will be market-oriented and improve the internal functional layout.
Coordinate and unify the tone and style of interior decoration, furniture and interior soft decoration; equipped with intelligent door locks, Bluetooth audio, charging, control and other intelligent facilities to meet diversified needs.
Government guidance + social participation to attract industrial and commercial capital to the countryside
Unlike most Bayu B&Bs, the Qiaocheng Bayu B&B built in Wuxi Hongchiba adopts the method of "triple-party investment and four-party cooperation".
In this way, the homestay group, social capital, and local platform companies contribute cash in cash, and rural collective economic organizations use land, housing and other resources as shares.
Under the guidance of state-owned assets, well-known enterprises such as OCT and Peking University Resources jointly explored the development of Bayu B&B, realizing the diversification of project investment entities. resources to bring greater market and impetus to the homestay project.
The idle and inefficient rural resources in the past have become a fragrant pastry, the village collective economy has continued to grow and develop, and a new path has been taken to enrich the people and strengthen the village.
The picture shows Pengshui Huangdixia Bayu Homestay.
Photo by He Penglei
Now that the mountain is very popular, the local people with a "sense of smell" have also begun to learn the style and mode of Bayu B&B to open their own B&B.
Chen Lin, secretary of the Jiuping Village branch of Hongchiba, said frankly that "Bayu B&B" has broken away from the old way of fighting alone in traditional farmhouses, and has exerted the cluster effect of "spring is when a hundred flowers bloom".
At present, driven by the Bayu B&B in Qiaocheng Village, Jiuping Village, and led by the local village collective, the “Yunzhong Zhuyuan” B&B group developed by social capital has also ushered in the spring of its own development.
"Upgrading rural tourism requires tourists not only to have a rural experience back to nature, but also to enjoy modern and personalized services." Wen Sen, deputy general manager of Chongqing Real Estate Group, believes that the Bayu B&B project has played a leading role in state-owned capital. Based on the rural work positioning of "resource allocation, policy channels, and coordination and guarantee", it has successfully led a number of social capitals into the rural land market to jointly promote rural construction, industrial prosperity, and economic prosperity.
During the construction of Bayu B&B, various policy support and support projects are coordinated with the development of rural industries, and the development of B&B is organically combined with projects such as rural land remediation and mine environment restoration and management, which effectively promotes the value-added of rural land and housing and the agricultural industry. chain extension.
According to statistics, since 2016, Bayu Homestay Group has successively implemented 10 poverty alleviation homestay projects in Chongqing.
It involves helping 10 village collective economic organizations, with a total investment of 203.02 million yuan, a total construction area of 51,744 square meters, 120 homestays, and 920 operating rooms.
Since the opening of the 10 homestays, a total of 265,000 tourists have been received, the total operating income is 13.233 million yuan, and the annual operating income of the joint venture farmers is up to 200,000 yuan.
"Rural revitalization takes over the fight against poverty, and effective connection within 5 years is the key. This policy of helping and benefiting farmers will continue for 5 years. Wherever the poor households were in the past, Bayu B&Bs are located; now, wherever the market is, B&Bs will be built. Where is it?" Huang Qinghuai, chairman of Chongqing Bayu Homestay Group, said that now farmers have mastered the management skills and have the ability to "make blood". Next step, Bayu Homestay Group should continue to optimize and adjust the layout and structure of state-owned capital, and give play to the leading role of state-owned enterprises. Rural revitalization is the main responsibility and main business, focusing on the 1-hour tourism radius of the main city of Chongqing, and combining the local government's economic and tourism development plans to maximize the aggregation effect, scale effect and "fist" effect of resources and funds. Start with the construction of branding and branding, and develop market-oriented Bayu B&Bs.
Sending love to Bashan and Yushui, looking for nostalgia home.
The moonlight in the village, like a dream, illuminates the nostalgia, and the "Starlight Avenue" of Chongqing Rural Revitalization is also illuminated.
(over)