On March 28, Jiangling Ford Lingrui was officially launched. Its fine-collar, platinum-collar, honor-collar, and honor-collar PLUS models have an official guide price of 139,800-165,800 yuan.

In addition, it also brought a deposit expansion gift, a lifetime warranty for the first owner's exclusive engine and transmission core components, and a six-fold car purchase gift such as life-long free data traffic.

  As one of the few value-added surprises in the mainstream SUV market at the beginning of 2022, the configuration of Lingrui is also outstanding. Whether it is an entry-level version or a high-end version, the performance of appearance, safety, technology, and space can all be in the same level of products. shine.

  The product line of four models clearly meets the differentiated needs of users

  Differentiation is one of the "new four modernizations" strategies that JMC has been pursuing. According to the needs of different users, the four models of Lingrui are different in price and configuration, providing users with more choices.

  In terms of appearance, there is no difference between the four models. All adopt the design concept of "potential energy aesthetics". The front face is sharply designed and combined with China's unique "Longmu" split LED light image, which is more in line with Chinese consumers' imagination of future SUVs.

There are also family-style three-poster LED taillights and intelligent multi-color atmosphere lights, which not only ensure a high-level romantic atmosphere in the car, but also make the vehicle have excellent recognition at night.

  ·Refined collar type, complete core configuration

  Although the fine-collar model is an entry-level model, the various core configurations are by no means a "beggar's version" used to routine consumers.

First of all, the body size is the same as the other three models, all of which are 4630*1935*1706mm in size and 2726mm in wheelbase.

The width of 1935mm is the best in its class (CR-V, Rongfang is 1855mm, Tanyue is 1860mm), and even exceeds the Highlander's 1930mm.

At the same time, there is 117mm of the best knee space in the same class and 295mm of the best aisle space in the same class, so long-distance travel can also be easy all the way.

  Secondly, the powertrain of the fine collar is the same as that of the other three models, equipped with a Ford EcoBoost® 170 engine + the third-generation Magna 7-speed wet dual-clutch transmission.

The maximum torque of the engine can reach 260N m, with outstanding performance such as climbing and acceleration, and is not afraid of any road conditions. This engine also has the advantages of early intervention, small compliance, and low loss, which improves intake efficiency and reduces fuel consumption.

The gearbox is the same as the BMW X1 and Mercedes-Benz GLA. Compared with the CVT gearbox used in the same class, the transmission efficiency of this gearbox is as high as 97%, ensuring a strong driving experience and dynamic feeling.

  In terms of passive safety configuration, the fine-collar type is no different. The proportion of high-strength steel materials in the whole vehicle is 65.4%, reaching the industry-leading level.

Key parts such as the A/B pillar and door frame structure of the body are equipped with 1500Mpa high-strength hot-formed boron steel as standard.

At the same time, the entire Lingrui series comes standard with 6 full airbags on the front, rear, left and right to protect the personal safety of passengers in an all-round way.

In terms of active safety, although the Jing-collar model is not as good as the other three models, it is also equipped with the mainstream configuration of SUV to assist the driver in most car usage scenarios.

  On the whole, the fine-collar model is the same as the other three models in terms of space, appearance and power. The big difference is safety and intelligence. Although it is not as complete as the high-end version, it is already very prominent in the same market. Yes, the core configuration is the same, and the price is still very fragrant.

  ·Platinum collar type & Zun collar type, the configuration makes the car of the same price shame

  These two models are the main models of the leader, with the same space size, power, appearance and refined collar. The biggest difference lies in the improvement of active safety and intelligent configuration.

  In terms of active safety, these two vehicles are equipped with Ford Co-Pilot360™ intelligent driving assistance system, combined with a high-standard visual solution of 21 sensors, providing LKA lane keeping assistance, BLIS blind spot monitoring system and other functions, which are more expensive than driving assistance at the same price. The system configuration is more complete.

  In the car-machine system, the two models are equipped with Tencent TAI4.0 system. The platinum collar type is built into the 7-inch LCD instrument + 12.3-inch central control touch display, and the respect collar type is built into the floating integrated dual 12.3-inch smart screen. The central control screen of the products at the same price is mostly single screen, and it still stays on the basic functions such as the Internet of Vehicles and voice control. Compared with the real intelligence of Lingrui, there is a certain gap.

  ·Respect-collar PLUS, outstanding intelligent advantages

  Lingrui's highest-matched honor collar PLUS has all the above-mentioned functions, and the intelligent configuration is more prominent.

For example, functions such as TJA traffic jam assist and ICA super cruise have been added to the Ford Co-Pilot360™ intelligent driving assistance system. The configuration of the two middle models is already much higher than that of the same class of vehicles. Once the PLUS model comes out, it will kill instantly. same level.

Not only that, the Zunling PLUS also has the same functions as BMW's same 50-meter tracking reversing, Tesla's same DCLC intelligent lane change assistance and other luxury cars.

  In addition, the Zunling PLUS also adds AR real-time navigation, which is supported by AutoNavi + Tencent dual map system, supports full-time online navigation + real-time road conditions + intelligent scene engine, clearer route planning, and full of technology.

  To sum up, the four models of Lingrui have different focuses. The entry-level model meets the basic core needs, the main model has the best price/performance ratio at the same level, and the high-end model shows the advantages of high-end intelligence. Smart technology that sells sky-high prices is a hard product in Lingrui.

  Full-time, all-round online service is more sincere

  Lingrui not only has reasonable prices, strong product strength, but also very sincere services.

Jiangling Ford Technology adheres to the service concept of "hospitable to customers", starting from the three core characteristics of "sincere and reassuring, enjoying hospitality, and loving care", and launches a new "Always-on" user experience, so that the already value-for-money leader Rui is more valuable.

  "Always-on" is a new type of customer relationship actively created by Ford China. With the help of new digital technology, the previous car buying experience has been subverted. The online OTA upgrade function has been launched, which saves users a lot of time. There are also various predictive services to help Users solve problems ahead of time.

  4 models, with clear division of labor and precise positioning of the crowd; one-step price, squeeze out moisture, and tear off the "fig cloth" that does not match the price and value of competing products; the innovation of service models and channels allows users and enterprises to have zero distance and no gaps Communication... All of these are the reasons why the JMC Ford Leader has always maintained a high level of attention in the market from the pre-sale to the official launch.

When the mainstream SUV market is becoming dull and boring, the arrival of the "challenger" Lingrui has injected a boost of strength into the entire market, completely subverting the old logic of joint venture car manufacturing with its own high value, and through sharpened intelligence The strength of science and technology brings users a new smart travel experience.

In a sense, the "smart new species" of Lingrui is a good product that the mainstream SUV market is really looking forward to. Let us look forward to its market performance.