The Sony Group will establish a new company to focus its business in fields such as the movement of people and goods, and will strengthen the development of EVs = electric vehicles and drones.

The Sony Group has newly established a subsidiary called "Sony Mobility," which will promote research and development and commercialization of products that utilize electric technology, such as the dog-shaped robot "aibo" and drones, in addition to services for EVs. ..

The Sony Group has been developing EVs for four years and has released a prototype vehicle, but last month it announced a partnership with Honda, saying that the two companies aim to start selling the first EV model in 2025. is.



For this reason, the new company plans to develop services that can be used in the car by utilizing the Sony Group's strengths in communication, AI = artificial intelligence, and sensor technology, and install them in newly sold EVs.



The Sony Group expects that needs for new products will increase rapidly in the field of so-called mobility such as the movement of people and goods, and by gathering related businesses in a new company, R & D and commercialization will be expedited. I want to proceed.