As the prices of products that are familiar to people in daily life continue to rise in the new fiscal year, major distributors are moving to keep prices of their own brand food products unchanged by controlling sales and other costs.
Seiyu, a major supermarket, has decided to keep prices unchanged until June for about 1,200 items such as groceries and daily necessities under its own brand.
It is said that the company's own brand has sold more than 10% cheaper than similar products of major manufacturers by purchasing a large amount of products from the manufacturer at once.
Manufacturing costs for these own brands are rising due to soaring raw material prices, but since last year, the company has been promoting labor saving in terms of sales, such as introducing unmanned cash register at all 300 stores nationwide. By absorbing costs through these efforts, it was decided that the selling price could be maintained.
A female shopper in her 70s said, "I came to see what kind of products are available at the same price. I am grateful as a consumer," said Kenzo Hirata, general manager of the product development department at the supermarket. I think the lives of shoppers are tough, so I would like to continue to make corporate efforts to meet expectations. "
Aeon is also a major distributor of its own brand of groceries and daily necessities, with a policy of keeping prices unchanged until June, and there are a series of moves to maintain product prices by keeping sales costs down by taking advantage of the business scale. increase.