This great article on the integration of "three teas" in tea culture, tea industry and tea technology

　　Qiao Jinliang

　　To do a good job in the integration of tea culture, tea industry, and tea technology "three teas", the spring tea season is a good opportunity.

The integration of "three teas" is to let the beauty of culture create the soul of the industry, use the power of technology to empower the industry, and use the hard power of tea technology and the soft power of tea culture to stimulate the infinite possibilities of the tea industry.

　　The spring buds spit out new green, and the world is full of fresh air.

Right now is the critical time for spring tea picking.

The output and output value of spring tea account for 50% and 70% of the whole year respectively, and it has always been the focus of the tea market.

Whether we can grasp the opportunity of industrial integration in the spring tea season will test the quality and efficiency of the development of the tea industry.

　　During the spring tea season in the past two years, General Secretary Xi Jinping has made important instructions for the development of the tea industry.

In April 2020, the general secretary stepped into the tea garden during his inspection tour in Pingli County, Shaanxi Province, and had a cordial conversation with the tea farmers. He hoped that the villagers would unswervingly take the road of ecological priority and green development, become rich and prosperous because of tea, and get rid of poverty. Well-off.

In March 2021, the general secretary inspected the growth of spring tea and learned about the development of the local tea industry during his inspection in Wuyi Mountain, Fujian. He emphasized the need to coordinate the big article on tea culture, tea industry, and tea technology, adhere to the direction of green development, and strengthen brand awareness. , optimize the marketing and circulation environment, and lay a solid industrial foundation for rural revitalization.

　　A leaf makes an industry and enriches the people.

my country is the world's largest tea country, with 60% of the world's tea plantations, half of the world's gross tea production, 40% of the world's tea consumption, and the world's largest export volume.

In recent years, based on their own resource endowments, all localities have promoted the continuous expansion of tea production capacity, and the overall level of the industrial chain has been improved.

At present, my country has formed four advantageous areas, the structure of tea tree varieties has been continuously optimized, the management level of tea gardens has been significantly improved, and tea processing has basically been mechanized.

The tea industry has turned barren mountains into mountains of gold and silver, and each tea tree has paved the way for the revitalization of rural industries.

　　However, in the rapid development of the tea industry, some problems have begun to emerge.

Low industrial concentration, many, small and weak business entities, many family-style and workshop-style, short industrial chain; low processing level, deep processing products such as instant tea, tea food, and functional ingredients such as tea polyphenols and tea pigments are developed insufficient.

There are more than 50,000 tea trademarks in my country, but most of them lack market influence; there are the best tea in the world, but thousands of tea companies are not as good as one "Lipton".

What's more, marketing chaos such as excessive packaging and exaggerated publicity, illegal behaviors such as shoddy products and fakes, and the phenomenon of "high-priced tea" speculation have occurred from time to time in recent years.

　　Small tea leaves are connected to tens of millions of tea farmers and hundreds of millions of consumers.

Solving the problems of supply and demand imbalance, unstable quality, low efficiency, and disordered marketing faced by the industry is not only the key to the high-quality development of the tea industry to promote rural revitalization, but also the only way for my country to move from a big tea country to a strong tea country.

To this end, it is necessary to do a good job in the integration of tea culture, tea industry, and tea technology "three teas", and the spring tea season is a good opportunity.

　　If the tea industry is compared to an airplane, tea culture and tea technology are two wings.

From the perspective of tea culture, new-style tea drinks have emerged in recent years, and the younger generation has become more enthusiastic about tea consumption.

We must focus on the needs of the new generation and create more consumption scenarios and product forms with popular tension.

From the perspective of tea technology, from standardized production to large-scale processing, it requires the blessing of technology.

Leading enterprises and scientific research institutes should be supported to carry out tea technological innovation and develop intensively processed products.

From the perspective of the tea industry, tea should be changed from a single industry to a composite industry.

For example, tea gardens are transformed into parks, tea areas are transformed into scenic spots, the integration of tea tourism is promoted, and the development of experience, research and other formats.

In short, the integration of "three teas" is to let the beauty of culture create the soul of the industry, use the power of science and technology to empower the industry, and use the hard power of tea technology and the soft power of tea culture to stimulate the infinite possibilities of the tea industry.

　　The status quo of the tea industry is also the status quo of the rural characteristic industry to a certain extent.

At present, there are different degrees of homogeneous competition in rural industries. There are many goods on the road, but few high-quality and high-quality products; the industrial chain is short, and the added value and benefits of products are low; although some products are excellent, they are "raised in the boudoir and unknown to people". , failed to get out of the mountains and achieve good prices.

Different from grain, specialty agricultural products are more market-oriented, more flexible in price, and more qualified to integrate modern and fashionable elements across borders.

The rural industry is a large-scale agriculture covering the primary, secondary and tertiary industries. It must be based on characteristic resources, integrate production and sales, integrate agriculture, culture and tourism, make it richer in formats and functions, and promote industrial integration, so as to continue to grow.